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Mailchimp vs Cvent Event Management Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Cvent provides online event planning and management, web survey and email marketing software for event planners, attendees,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,346

4,642

978

150

71

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

360

228

42

8

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
Mailchimp helps me fulfill this, I love it's simplicity and easy to use software more than any others I have used.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.

Pros

Their customer service team is amazing and very helpful. Whenever I call them, they go above and beyond to ensure that I am satisfied and that my issue is resolved.
I loved how robust this software was. It has the ability to incorporate so many facets of event management to create as much of a seamless event as possible.
This software is great to track all sorts of information for events. Went to their user conference in July and loved meeting the geniuses of their company.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

In my opinion, these products are awful. They have tried to dumb down the software and make everything drag and drop that it is very difficult to use effectively.
I don't know if the issue was software-based, or due to admin error, however. I think part of the problem is that the system can be complicated in setting up, and needs expertise to fully leverage.
Getting the software setup for the conference I was app was difficult to say the least. Multiple attempts, strange errors, but I eventually got it.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review10 days ago

Key features

  • Total features139
  • A/B Testing
  • ACH Payment Processing
  • API
  • Abstract Management
  • Access Controls/Permissions
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Agenda Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Management
  • Attendee Management
  • Attendee Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Badge Management
  • Barcode / Ticket Scanning
  • Behavior Analytics
  • Behavioral Targeting
  • Bid Management
  • Board Meetings
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Capacity Management
  • Catering Management
  • Channel Management
  • Chat/Messaging
  • Class Registration
  • Click Tracking
  • Collaboration Tools
  • Committee Meetings
  • Conferences/Conventions
  • Conferencing
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cost Estimating
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Calendar
  • Event Management
  • Event Registration
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Event Triggered Actions
  • Exhibit/Vendor Management
  • Feedback Management
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Group Registration
  • Guest List Management
  • Image Library
  • Interaction Tracking
  • Internal Meetings
  • Invitation Management
  • Knowledge Base Management
  • Label Printing
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Legislative Meetings
  • List Management
  • Live Chat
  • Live Streaming
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Materials Management
  • Meeting Management
  • Meeting Preparation Tools
  • Meeting Room Booking
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Registration
  • Onsite Registration
  • Order Management
  • Order Processing
  • PCI Compliance
  • Payment Processing
  • Personalization
  • Post Scheduling
  • Post-Meeting Tools
  • Presentation Streaming
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • RFID Scanning
  • RFP Creation
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Recommendations
  • Referral Tracking
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Room Block Management
  • Room Booking
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Check-in/Check-out
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Space Management
  • Spam Blocker
  • Speaker Management
  • Sponsorship Management
  • Subscription Management
  • Support Audio/Images/Video
  • Support Ticket Management
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Ticketing
  • To-Do List
  • Travel Management
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Vendor Management
  • Video Conferencing
  • Video Streaming
  • Virtual Lobby
  • Visitor Registration
  • Volunteer Management
  • Voting Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Weddings/Parties
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features118
  • A/B Testing
  • ACH Payment Processing
  • API
  • Abstract Management
  • Access Controls/Permissions
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Agenda Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Management
  • Attendee Management
  • Attendee Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Badge Management
  • Barcode / Ticket Scanning
  • Behavior Analytics
  • Behavioral Targeting
  • Bid Management
  • Board Meetings
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Capacity Management
  • Catering Management
  • Channel Management
  • Chat/Messaging
  • Class Registration
  • Click Tracking
  • Collaboration Tools
  • Committee Meetings
  • Conferences/Conventions
  • Conferencing
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cost Estimating
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Calendar
  • Event Management
  • Event Registration
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Event Triggered Actions
  • Exhibit/Vendor Management
  • Feedback Management
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Group Registration
  • Guest List Management
  • Image Library
  • Interaction Tracking
  • Internal Meetings
  • Invitation Management
  • Knowledge Base Management
  • Label Printing
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Legislative Meetings
  • List Management
  • Live Chat
  • Live Streaming
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Materials Management
  • Meeting Management
  • Meeting Preparation Tools
  • Meeting Room Booking
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Registration
  • Onsite Registration
  • Order Management
  • Order Processing
  • PCI Compliance
  • Payment Processing
  • Personalization
  • Post Scheduling
  • Post-Meeting Tools
  • Presentation Streaming
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • RFID Scanning
  • RFP Creation
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Recommendations
  • Referral Tracking
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Room Block Management
  • Room Booking
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Check-in/Check-out
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Space Management
  • Spam Blocker
  • Speaker Management
  • Sponsorship Management
  • Subscription Management
  • Support Audio/Images/Video
  • Support Ticket Management
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Ticketing
  • To-Do List
  • Travel Management
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Vendor Management
  • Video Conferencing
  • Video Streaming
  • Virtual Lobby
  • Visitor Registration
  • Volunteer Management
  • Voting Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Weddings/Parties
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1321
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn