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Mailchimp vs Boomi Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Boomi is a 100% native cloud integration platform. Allowing organizations to automate business processes and build the connected...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

550

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,367

4,653

981

152

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

135

119

9

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

Overall, for the price, you get good ROI on your investments and it is a highly successful integration product. So I would recommend this.
Its pretty simple to use and development is made easy. It also has good online community guys out there are pretty helpful when in need.
It is a very easy to use product and I really like the monthly releases, great for a SAAS product.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

In this software the only problem is that it is not compatible with excel, the rest are few things negative.
Monthly updates is a pain as most of the time there are issues with updates and also issues with extensions getting messed up.
Bit hard to use without much technical knowledge. Documentation can be little confusing.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features140
  • AB Testing
  • API
  • API Design
  • API Lifecycle Management
  • AS2 Capability
  • Access Controls/Permissions
  • Accounting Integration
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Development
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Big Data Analytics
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Configuration Management
  • Connectivity Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Collection
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Masking
  • Data Synchronization
  • Data Transformation
  • Database Support
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Developer Portal
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • EDI
  • ERP
  • ETL
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • HR Management
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Payroll Management
  • Performance Management
  • Personalization
  • Point of Sale (POS)
  • Post Scheduling
  • Preview Functionality
  • Prototype Creation
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Relationship Mapping
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SMS Messaging
  • Sales Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Testing Management
  • Third Party Integrations
  • To-Do List
  • Traffic Control
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Version Control
  • Visualization
  • WYSIWYG Editor
  • Web Services
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features55
  • AB Testing
  • API
  • API Design
  • API Lifecycle Management
  • AS2 Capability
  • Access Controls/Permissions
  • Accounting Integration
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Development
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Big Data Analytics
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Configuration Management
  • Connectivity Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Collection
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Masking
  • Data Synchronization
  • Data Transformation
  • Database Support
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Developer Portal
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • EDI
  • ERP
  • ETL
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • HR Management
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Payroll Management
  • Performance Management
  • Personalization
  • Point of Sale (POS)
  • Post Scheduling
  • Preview Functionality
  • Prototype Creation
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Relationship Mapping
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SMS Messaging
  • Sales Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Testing Management
  • Third Party Integrations
  • To-Do List
  • Traffic Control
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Version Control
  • Visualization
  • WYSIWYG Editor
  • Web Services
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1384
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations78
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier