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Mailchimp vs eConnect Email Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

eConnect Email is an email platform allowing businesses to build, send and track email campaigns. It has integrated social...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

18

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,810

4,922

1,032

157

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.0

1

5

4

3

2

1

0

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Not enoughreviews yet

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features132
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features10
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1620
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrationsN/A
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Easy to get off the ground with simple emails, more difficult to make customizations.

Reviewed 4 years ago

Email campaigns, email automation

Pros

Easy to use interface makes scheduling campaigns easy, and designing templates is easy too. The reporting is very useful. Also, easy to create automations like Abandoned Cart Emails.

Cons

If you want to really customize the templates, and even know HTML/CSS, it is difficult to use their visual editing interface to do so. Also, their customer service is almost non-existent. They don't have chat and their email support has not proven to be very helpful to me. The integration with Shopify is buggy and product prices are not updated properly, for when you want to include product suggestions in the emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The most polished, simple yet powerful email campaign platform I've ever used

Reviewed 4 years ago

Email list management, email composition with access to professional & polished email templates.

Pros

With MailChimp you can be up and running in very little time. Using the free account you do not have to jump thru any hoops or commit to anything while being able to test out the platform and having access to some automation options.

Cons

While the automation options are nice they are limited. The lack of a workflow screen is also an issue. You can quickly scale right out of the platform if you need any complicated automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The best tool for Email Marketing Campaigns

Reviewed 4 years ago

Email Marketing reports and beautiful email campaigns

Pros

Being able to integrate Hubspot with it. I have all my contacts synced by the time I want to send a new email campaign. Also it gives you reports about, clicks, open rate, how many people unsubscribed all from one campaign.

Cons

So far I have liked every feature that Mailchimp has to offer, no complains. I would definitely recommend this if you are starting out, because it is easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Most Wonderful Mailchimp

Reviewed 3 years ago

Email marketing and email campaign sending out emails

Pros

Easy to use, easy to set up, easy to send out emails

Cons

Mailchimp campaign email software had limited features

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Looks easy but there's a learning curve

Reviewed 4 years ago

Email lists, email marketing, lead generation form.

Pros

You can build your email list and view who has unsubscribed. You can send emails that look like they are directly from your email. On your website, you can create a lead collecting form using a great copy and paste code!

Cons

There's a learning curve with this software just like most but this one is a little more difficult to understand the templates or to create your own. I have spent a lot of time trying to create emails that look exactly how I want them and it takes a great deal of time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Review

Reviewed 4 years ago

It allows our marketing team to easily communicate with our employees, sales rep, distributors and customers. It helps us to maintain a clear, consistent feeling in our communications with it's template feature.

Pros

I like the ease with which you can put an email assign a template you create using html. Your content can be easily uploaded into the content library and added into the email. The templates make it easy to maintain consistency in your emails while communicating to your email contacts.

Cons

I wish the software allowed you to send an email to multiple email lists at once. Currently, you select a single email list for each email and if you have multiple email groups for a single email, you have to send multiple emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Integrations are top knotch and you can't beat the price. Can be difficult if new to email marketing

Reviewed 4 years ago

Free email marketing sequences and easy email integrations.

Pros

They have a free version that is pretty good, their user base is gigantic, and they have the most integrations that I know of (particularly their integration with Facebook for creating custom audiences).

Cons

I'm not sure if the emails always work that great but their isn't much bad about Mailchimp. I did have a hard time learning how to use it. It isn't totally clear how to just send a simple email or create an email sequence.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Does everything, but expensive at scale

Reviewed 3 years ago

We used Mailchimp for email newsletters and email drip campaigns.

Pros

Mailchimp is the gold standard for email marketing platforms, but it becomes very expensive as your list grows in size. For a small business with a small list, it's great.

Cons

As our list grew into the millions, Mailchimp became prohibitively expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

best platform there is

Reviewed 2 years ago

Email marketing and email lists are easily handled and controled.

Pros

It saves you a lot of time and organizes your lists, emails, etc. It is extremely useful especially if you do not have someone to spare just for email marketing.

Cons

Even though there are a lot of options to train yourself on how to use, I would prefer a simpler interface not having to spend so much time learning features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

All-in one email marketing app

Reviewed 2 years ago

Email marketing for multiple websites. Managing automatons for email funnels.

Pros

I have been mailchimp for few months now and the options they have i.e. automated emails, sign up forms, landing pages, etc. is brilliant.

Cons

I wish and hope their support team gets improved. It can be a bit unresponsive during a chat or so.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support