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Mailchimp vs Email on Acid Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Campaign Precheck is our guided seamless checklist that optimizes every email, from your preview text to visually-accessible...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

73

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,650

4,830

1,013

156

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

24

5

4

3

2

1

11

11

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

MS

Mohamad S.

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

MD

Melissa D.

Pros

Email on acid does actually make it easier, and certainly lends good confidence to the work you're putting out. There is a huge variety of clients it will emulate and it's super simple to use.

AR

Anonymous Reviewer

This is one of the best email services I have used. Especially for the price point, I feel like this is a great, flexible platform that keeps your mind at ease.

AR

Anonymous Reviewer

It's an unnerving feeling to send an email out to thousands of people, and email on acid helps put your mind at ease knowing your emails look great in any viewing platform.

JH

Jacob H.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

But I do sometimes get frustrated that certain screenshots take forever, and sometimes they render badly. Small price to pay for a product that's actually in my budget as a freelancer.

AR

Anonymous Reviewer

When using templates over and over and changing the code, errors can happen and I fully trust Email on Acid to tell me if my email if my email is broken or not rendering properly.

AR

Anonymous Reviewer

I dislike that this software allows you to see your ememo across multiple clients because then project managers get caught up in details in obscure email clients.

DH

Daryl H.

  • Vendor responds to reviews
  • Last reviewa day ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features131
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features17
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1565
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations7
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is a great mailing list management tool, with excellent options available for free

Reviewed 3 years ago

I've been using Mailchimp for my own business and at the day job for a few years now for myself and clients. It's easy to use, and the free version is very versatile and fully featured, with affordable pricing for clients with a growing mailing list.

Pros

Mailchimp gives you all the tools and resources you need to start up a decent mailing list without paying a fee. The email builder tool is easy to use, flexible and fairly reliable with rendering when testing through email on acid.

Cons

If you choose to pay for a set of emails for the first time to send unbranded emails, Mailchimp will only let you revert back to the free version after one time. After that, if you choose to pay again to send out unbranded emails, you'll have to stick to paying from that point on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great Freemium product for DIY-ers and Pros

Reviewed 4 years ago
Pros

Mailchimp takes a lot of the guesswork out of email newsletters, which can be a huge pain to create otherwise. It manages lists and subscribes/unsubscribes so you don't have to. And it's an industry leader so pretty much every web platform has custom integrations.

Cons

Some of Mailchimp's own free templates have display issues on a few email clients (if you test them out of the box with a service like Email on Acid). And if you want a deeper level of customization, it can be a pain to work with. Using your own hand-coded templates (even with Mailchimp template tags) means you are foregoing some of Mailchimp's best features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Best Integration for email marketing on your website

Reviewed 4 years ago

Overall, it's a great tool for anyone that's looking to do email marketing stuff on their websites...like email newsletters and so on.

Pros

The biggest thing about Mailchimp was that it's very easy to use if you know a bit of coding. There's also many resources to learn this if you're not familiar with coding.

Cons

The integration could be made a bit smoother if possible but otherwise everything else was very good.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

The best email marketing tool out there.

Reviewed a year ago

Integration and email marketing on ecommerce projects

Pros

It has a great email template editor. Provides extensive reports and integration with Google Analytics. Fast initial setup (can be done in a day). Ease of use.

Cons

Prices can be a bit steep. You have to be constantly aware of the risks of getting blacklisted/flagged.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Good for sending emails in bulk

Reviewed 2 years ago
Pros

Email scheduling. Easy to send thousands of emails on daily basis and getting report on email performance.

Cons

More trending template can be added to make it more appealing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

creates ads okay, could be better but poor return on clicks

Reviewed 4 years ago

a small amount of click throughs which i assume would be more with more email addresses on email lists

Pros

it can make decent ads with drag and drop, has the social media aspect in place, sending is fairly strait forward and easy

Cons

return on invested time, not enough click through returns. Also on the free accounts not enough emails to really get an idea on click throughs. and sales reps a bit to pushy trying to sell the product.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Great free software

Reviewed 4 years ago
Pros

It's free! That's the biggest advantage for me. It's fairly simple to use and I haven't run into much trouble putting stuff together.

Cons

The emails display wrong on certain email platforms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Mailchimp logo

Mailchimp

Great for small-database businesses (free), limited for bigger companies

Reviewed 4 years ago

It was a good intro product to email marketing and automation, and that was about it.

Pros

Free up to a couple thousand contacts forever. Automation capabilities.

Cons

Anything beyond 1 column in the email builder will look different and break depending on different providers you are receiving the email on. Limited customer support.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

A basic email campaign program

Reviewed 4 years ago

One of two email campaign programs I use on the regular.

Pros

MailChimp is pretty straightforward, but it also has many capabilities

Cons

I do not like selecting my audience/mailing list FIRST in the process.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

One of the Best Mailing Solutions

Reviewed 3 years ago
Pros

As A WordPress Developer, I have been able to use Mailchimp to solve newsletter and email notification problems.

Cons

Mailchimp's email verification takes too long. I have to wait for some hours before I get the notification on client's email.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Simple, Powerful Email

Reviewed a year ago

Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too.

Pros

Mailchimp looks great, allows for landing pages for people to sign up for the mailing list, and gives great information about open rates, bouncing emails, and more.

Cons

While Mailchimp allows for SMS integration with outside platforms, it would great for them to bring that feature in-house and give it the signature Mailchimp look, feel, and feature set.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

It makes mailing list updates, list segmentation, and building email campaigns easy for anyone.

Reviewed 4 years ago

Email marketing list organization & segmentation, customizable email templates, and easy coordination and communication with others on my team and my clients through the "send a test" and "comments" feature when building email campaigns.

Pros

How easy it is to navigate for anyone. Whether uploading custom email templates or building something from scratch with the provided templates, Mailchimp makes it easy to send visually appealing, professional, and highly functional email marketing campaigns.

Cons

The provided templates are pretty boring on their own, using dull, standard colors and fonts, so you do have to do a decent amount of customization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support