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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website...
Starting from
13
Per month
Starting from
700
Per month
4.5
15.8K
9.3K
5.1K
1K
163
78
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Pros
Cons
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User reviews that mention these apps
Lauren V.
Graphic Design, 11-50 employees
Used daily for 2+ years
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Email Marketing platform
I love how easy Mail Chimp makes it to create and send out professional marketing campaign emails. This platform has really helped our company a lot.
No cons were added to this review
Yvonne M.
Events Services, 1-10 employees
Used monthly for 6-12 months
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It is functional.
Easy to use marketing automation platform and email marketing service.
The unsubscribe function is doesn't work on the free version.
Riley C.
Arts and Crafts, self-employed
Used weekly for 6-12 months
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I used MailChimp with my landing page to set up a mailing list and effective marketing campaign.
This software made it super easy for me to effectively reach my target audience and market my services.
Email Marketing is something that people get paid to do for others. It would be nice if MailChimp offered more training for marketing through their platform.
Vinayak B.
Telecommunications, 51-200 employees
Used other for 2+ years
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Nice platform to create professional emails and through this you can bring your customers in to your doors. Many of our customers liked it..
Very nice Marketing automation platform and easy to use for marketing activities...
Nothing specific... overall good product..
Todd G.
Used monthly for 2+ years
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MailChimp is perfect for small and mid-sized companies based on it's ease of use but lack of complex functionality. It's very WYSIWYG and simple to create and send emails, however it doesn't have nearly the bells-and-whistles of something geared towards large enterprise companies like Marketo. That's a good thing though for most companies that don't need something as elaborate and complex. Also very affordable.
Not as robust as some true marketing automation solutions, but that's not a problem if you're looking for an email marketing platform more than something bigger.
Amanda M.
Staffing and Recruiting, 501-1,000 employees
Used other for 1-2 years
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Mailchimp is one of the useful all in one marketing platform. It is the faithful companion of our company it provides easy to use services. It keeps satisfying interface. The amazing thing about this tool it is cloud based solution. It has become easy to manage many campaigns on this platform.
This is completely helpful marketing platform for marketing. It is totally functional tool which works efficiently. I have no major complain that I have to write here.
Tom P.
Marketing and Advertising, 1-10 employees
Used monthly for 1-2 years
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Great email marketing platform for beginners
Very easy to use and a great on-boarding process for beginners. The setup is very seamless and allows people with very little experience to get email and marketing campaigns underway very quickly
Lacking a lot of the marketing automation features of some of the higher priced competitors. Maybe not best suited for intermediate to expert level marketers.
Gurpiyar S.
Used monthly for less than 6 months
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It is good platform for those who are working in advertising contents and marketing area. It helps our company in digital marketing platform.
It is growing and adding new features in faster rate but needs to improve in outlook and emailing to large no of people once at a time.
Kenzo N.
Marketing and Advertising, 51-200 employees
Used other for less than 6 months
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BEST platform for email marketing and automation!
Nothing bad to say, great email marketing software!
Jennifer T.
Religious Institutions, 1-10 employees
Used monthly for 2+ years
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MailChimp is our go-to digital marketing platform.
MailChimp is one of the most user-friendly email platforms. It has great template options for the person with a lack of time or creativity. Contacts can be grouped according to a user's specifications.
The contacts features can be cumbersome or complicated to use.
Sadhan S.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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It is an amazing platform for marketing automation.
Very frequent I use this platform for my different marketing campaigns and implanting sales funnel and it works very will like segmentation, email tracking etc.
I don't think any features I liked least. They update features very frequently.
Audrey B.
Entertainment, self-employed
Used monthly for 2+ years
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smooth graphics, easy to use platform for email marketing
embedded videos in emails would be nice.
Praveen S.
Computer Software, 51-200 employees
Used weekly for 6-12 months
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I love the design-forward user experience and easy-to-use platform to create visual, interactive, and engaging email campaigns. The interface is very well designed and intuitive. The tracking tool is also a great way to monitor engagement with content.
Would love to see more analytics and analysis of email marketing strategy via the data produced on this platform.
Haley K.
Events Services, 11-50 employees
Used monthly for 2+ years
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Mailchimp is great for sending out emails to a large population and tracking the results of those emails.
Mailchimp makes it extremely easy to send out email campaigns to a large group of users, and allows you to easily track who has viewed emails, and adapt future campaigns based on those results.
If you are a marketing team looking for more thorough analytics, this probably isn't the best platform to utilize.
Ian A.
Construction, 11-50 employees
Used daily for 2+ years
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Overall this is a good beginner Email Marketing Platform.
What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.
Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!
Minsu K.
Media Production, 1-10 employees
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Excellent platform for any business that does not currently have a CRM or email marketing platform
Excellent interface options, particularly for marketing automation solutions.Signing up new clients on Mailchimp is simple; it's not as complicated as some other solutions, but it's quick and most individuals can grasp the platform quickly.There is very little mail delivery in the Spam folder.
Mailchimp's website integration possibilities are quite restricted on the platform.Some services are only available if you have a paid subscription.Needs extra servers to meet data demands.
Monisha M.
Information Technology and Services, 201-500 employees
Used weekly for less than 6 months
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All-in-one Marketing Platform. Mailchimp is one of the best when in comes to email marketing campaigns.
1. MailChimps implementation process is simpler, according to the IT team 2. The integration option is available which makes it easier to integrate with tools. 3. One of the most affordable options, for campaigning to start with email marketing. 4. One can organize their contacts into different groups as well.
1. Some of the features require some time in order to understand how it works. 2. Some of the templates are outdated. 3. Customer service is in the US hence Asian customers could face a delay sometimes
Heath H.
Marketing and Advertising, 11-50 employees
Used monthly for 1-2 years
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Definately the easiest and best platform for email marketing currently.
- Much prefer the aesthetics and ease of use over Klaviyo and other tools. - A great way to maximum email marketing revenue and collect data from your database.
- Attribution, like many marketing tools you can see via analytics data that it attributes full responsibility for some sales when they MAY have originated from other channels - depends on your preferred attribution method and GA setup.
Fateyma S.
Health, Wellness and Fitness, 51-200 employees
Used daily for 2+ years
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We wanted an all-in-one marketing platform to use for all our marketing activities, for building landing pages, designing workflows for marketing automation, managing all our campaigns and sending emails. The platform has been great and very effective for us.
1. Offers truly exceptional UX/UI 2. Comes in a very great pricing 3. Plenty of data available for training 4. Very easy to build workflows for marketing automation 5. Easy to manage all your leads and campaigns 6. Excellent for forms and surveys
1. Customer support is not the best 2. It is ideal for sending emails under 5000 contacts, for bulk sending I would never recommend MailChimp 3. Reporting and analytics is very basic and not customisable
Tom E.
Information Technology and Services, 1-10 employees
Used monthly for 2+ years
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It's the best email marketing platform that I've ever used.
MailChimp is a great product for those that value simplicity, but also don't want to sacrifice the powerful features of a full blown email marketing platform.
Sometimes the UI can be a bit tricky to navigate. I'm sure their UX people have valid reasons for their design decisions, but they aren't always the most intuitive. Other than that, this product is amazing.
Carlos María M.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Excellent. The support is incredible, 24x7 with very capable resources. The platform is easy to use and intuitive. New AI capabilities facilitate how to make the best use possible of what MailChimp offers.-
MailChimp is continuosly making improvements in its platform. Today is an all-in-one platform for marketing needs.
Perhaps it should be more flexible regarding the cost per user.
Ayush G.
Information Technology and Services, 51-200 employees
Used daily for 6-12 months
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Email sending is very very easy using MailChimp. Overall increase productivity by using this.
Mailchimp has lots of features including different types of templates. Integration with different software also. Users can send lots of emails by using this.
Nothing at this moment feels like it to be improved. Complete services provide all in this one platform for email marketing.
Jéssica C.
Marketing and Advertising, 501-1,000 employees
Used monthly for 6-12 months
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Marketing automation platform and an email marketing service. Create and send newsletters quickly and easily, automate messages, target campaigns, and more! You can do it all through a single online platform.
Create email marketing from scratch and leave them the way you want for free. The rate of deliverability is also quite satisfactory.
All tool in English. For those who have no knowledge of language, it is necessary to turn with Google Translate, but this is likely to be an obstacle in everyday life. Another disadvantage is the support (in addition to also being in English), it is available in paid plans
Verified reviewer
Research, 10,001+ employees
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Overall, Mailchimp provided great experience for me as a marketing platform.
It offers all the features needed as marketing platform. This software also has an impressive integrating system with third-party software.
Some functionality should be improved in this software. The pricing is quite flexible, but maybe need to lower it for small business.
Tiago O.
Computer Software, 11-50 employees
Used monthly for 1-2 years
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As a consultant, I helped to implement Mailchimp campaigns. It's very accessible and it delivers what they needed at the moment
It's user friendly and its freemium model allows access to all kinds of companies. The set of available features is more than enough to begin with
When your marketing efforts evolve and you need a more robust platform, the prices aren't the best one to stay with Mailchimp