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Mailchimp vs Erply Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

We at Erply pride ourselves on being able to offer a complete retail operations solution that can be adapted to meet unique...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$39/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,252

4,586

963

147

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

(22)

5

4

3

2

1

17

4

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

Ve been using Erply for about 6 months now and it has been a great experience for our retail store. In my opinion it is easy to use and the user interface is really clear and responsive.
Our goal was to focus more on business growth and less on IT, by using a solution that is easy to use, cost effective, and technologically advanced.
Love the ability to save pending orders. Product management is also easy to use like changing prices etc.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

The offline mode NEVER worked when there was a loss of internet connection.
We chose Erply after Microsoft Retail POS was ended and cant be more happier. There is no shortage of very large retail software providers, many times the size of Erply, so why anyone chose them.
Transitioning from the retail software we previously used was difficult for a few members of my staff.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Barcode Scanning
  • Barcode Support
  • Built-In Database
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Signature Capture
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Gift Card System
  • Goal Setting / Tracking
  • Inventory Management
  • Inventory Replenishment
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Offline Access
  • Order Confirmation
  • Order Management
  • PCI DSS Compliance
  • Permission Management
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Purchase Order Management
  • QuickBooks Integration
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Receipt Management
  • Registration Management
  • Reporting & Statistics
  • Returns Management
  • Rich Text Editor
  • Role-Based Permissions
  • Sales Tracking
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Website Integration
  • eCommerce Integration
  • Total features36
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Barcode Scanning
  • Barcode Support
  • Built-In Database
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Signature Capture
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Gift Card System
  • Goal Setting / Tracking
  • Inventory Management
  • Inventory Replenishment
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Offline Access
  • Order Confirmation
  • Order Management
  • PCI DSS Compliance
  • Permission Management
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Purchase Order Management
  • QuickBooks Integration
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Receipt Management
  • Registration Management
  • Reporting & Statistics
  • Returns Management
  • Rich Text Editor
  • Role-Based Permissions
  • Sales Tracking
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations1253
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations11
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp

A multi-purpose marketing tool that goes far beyond emails

Reviewed 2 years ago
Pros

Mailchimp makes it easy to create email marketing campaigns. Not only that, but there are a lot of other features you can use such as Facebook & Instagram marketing, remarketing, and even postcards. There are a lot of integrations as well so you can connect Eventbrite, Salesforce, Shopify, Square, WooCommerce & more! If you're just starting out they have a basic free plan that you can use to start out with. They have a lot of templates too which you can use to easily create email campaigns. I use their iPad app to subscribe new people and automatically add them to certain email groups.

Cons

My only wish was that Mailchimp integrated with our ERP software (Macola).

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

Share this review:

Mailchimp

Powerful with ERP

Reviewed 4 months ago

Allows sending marketing e-mails easily with built-in traceability and integration.

Pros

We`re using Mailchimp to manage e-mail campaigns for contact lists coming from our ERP solutions. With its templates and scheduler system, we can time the delivery. It also supports message tracking so we can track the mails from the ERP.

Cons

For the first time, it is hard to get the templates right. The form and field data types are a bit limited we had our challenges during the integration.

Overall Rating
  • Ease of use
  • Features

Share this review:

Mailchimp

Simple Software for marketing campaign

Reviewed 3 years ago
Pros

This software is completelly web-based and users can access it from anywhere. You can prepare campaign simple from coffe-shop :-).

Cons

MailChimp is not integrated with companies ERP or CRM, no simple way how to get real outputs from campaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend8/10

Share this review:

Mailchimp

Better features than competitors

Reviewed 2 years ago
Pros

I liked that you could add emojis, easily see what the mobile version of your message would look like, set up landing pages. I loved that we could easily integrate with our ERP system.