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Mailchimp vs CAKE Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,347

4,645

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

5

4

3

2

1

12

4

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team.
Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.
It just for online they need offline to use in a business with street address as part of the management program.
Not well localized for European date formats and number formats. No scheduling of payout changes in events.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features139
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Fraud Detection
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Projects
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rewards Management
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features35
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Fraud Detection
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Projects
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rewards Management
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1335
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations9
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Mailchimp

Best email tool for my needs

Reviewed 3 months ago

I've been making sending emails to my audience a piece of cake with Mailchimp.

Pros

I really liked it because it offered a clear and simple interface to do everything I needed from an email software.

Cons

I don't think there is anything that I don't like about the software. They are making improvements quite ofter so all good.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Mailchimp

User-Friendly, Good Value for Money

Reviewed 2 years ago
Pros

Was very happy with the free version of this software. It is ideal for small businesses and makes professional-looking email campaigns a piece of cake.

Cons

Very few cons, no negative experiences to report.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

Mailchimp

Powerful tool for campaigns

Reviewed 2 years ago
Pros

Managing lists and sending campaigns out are like pieces of cake. We can be sure camapigns are delivered and also responses are tracked efficiently across crm tools

Cons

I think the integrations can be better and gtm for new features can be better

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

Mailchimp

Mailchimp: great tool for e-mail automation

Reviewed a year ago

We really love the customer support at Mailchimp. Very quick and adequate responses.

Pros

The integration with our website, runs very smoothly thanks to the API key. One's the basic setup is done, setting up the automation is a piece of cake.

Cons

The automation could be more visualised.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.00/10

Share this review:

Mailchimp

Best email newsletter program

Reviewed 3 years ago

You can set them ahead of time to be sent out at anytime of the day. For example, you can have the email sent out at 9:00am.

Pros

This program makes email blasts a piece of cake! Send a monthly newsletter to anyone in the group and get information back each month! MailChimp works with your website too!

Cons

Works great, and makes a monthly email very easy. Can not complain about anything.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7.00/10

Share this review:

Mailchimp

Does All the Heavy Lifting in Email Marketing

Reviewed 2 years ago
Pros

Putting an email together is a piece of cake with Mailchimp! All you need to do is figure out what you want to write and how you want it to look.

Cons

Actually sending the emails to your mailing list is a little less intuitive. With a little practice it's not too hard, though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6.00/10

Share this review:

Mailchimp

Connect With Subscribers and Members

Reviewed 2 years ago
Pros

When I was first starting with email marketing, I had a small list, so I loved that MailChimp is free for the first 500 emails. Once you've got the hang of how the software works, it's pretty quick and easy to send out emails to various lists and portions of lists.

Cons

MailChimp is not intuitive. Myself and colleagues have the same feeling about the ease of use - or lack thereof. Getting started and setting up integrations and opt-ins at different levels is not a piece of cake.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Mailchimp

FREE for up to 2000 subscribers is a great start for any business

Reviewed 3 years ago
Pros

MailChimp takes care of the hard stuff and makes the newsletter creation process and list maintenance a "piece of cake." I recommend this to all my startup clients as their starting point for e-newsletters and subscriber management.

Cons

Once you go past the 2000 subscribers, the cost jumps up. This is not a big issue if you have monetised your lists, but can be expensive if you haven't.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend9.00/10

Share this review:

Mailchimp

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Reviewed 3 years ago

Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Pros

I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options...

Cons

1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend10.00/10

Share this review:

Mailchimp

Amazing email marketing platform from end to end

Reviewed 6 months ago

During the pandemic's peak, it was vital that we ensured communication within our team remained active. The Mailchimp platform allowed us to send targeted and relevant emails that users could select to receive and select to stop receiving when things returned to normal. This also became a testing ground for us with a new email marketing platform and Mailchimp delivered. The most appreciated features included the ability to tag user groups (highly engaged users as an example), the ability to send follow-up emails for users who may have missed the initial email, simplified template use and the ability to create website landing pages and signup forms.

Pros

Ease of use from initial account setup through to post delivery monitoring. The ability to grow your subscriptions through multiple sign-up techniques is highly rated as is the ease of connection to required privacy law requirements. Contact management and segmentation is very intelligent as well. The features you can use and test freely before signing up for a paid plan as well is the icing on the cake.

Cons

It's small, but it would be nice to test some of the targeting features like inserting first names into the email body copy in the free account before signing up for a paid plan. It's understandable why it's not included, but it would be nice.