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Mailchimp vs CAKE Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

11

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.3K

5.1K

1K

162

78

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

17

5

4

3

2

1

12

4

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team.
Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.
It just for online they need offline to use in a business with street address as part of the management program.
Not well localized for European date formats and number formats. No scheduling of payout changes in events.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features139
  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Fraud Detection
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rewards Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • User Interaction Tracking
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features33
  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Fraud Detection
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rewards Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Site Search Tracking
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • User Interaction Tracking
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1685
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations13
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

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Tudor S.

Verified reviewer

Health, Wellness and Fitness, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best email tool for my needs

Reviewed 2 years ago

I've been making sending emails to my audience a piece of cake with Mailchimp.

Pros

I really liked it because it offered a clear and simple interface to do everything I needed from an email software.

Cons

I don't think there is anything that I don't like about the software. They are making improvements quite ofter so all good.

KW
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Kendra W.

Security and Investigations, 1,001-5,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

User-Friendly, Good Value for Money

Reviewed 4 years ago
Pros

Was very happy with the free version of this software. It is ideal for small businesses and makes professional-looking email campaigns a piece of cake.

Cons

Very few cons, no negative experiences to report.

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Rajiv R.

Verified reviewer

Computer Software, 1,001-5,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Powerful tool for campaigns

Reviewed 4 years ago
Pros

Managing lists and sending campaigns out are like pieces of cake. We can be sure camapigns are delivered and also responses are tracked efficiently across crm tools

Cons

I think the integrations can be better and gtm for new features can be better

Md
AvatarImg

Martien d.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp: great tool for e-mail automation

Reviewed 2 years ago

We really love the customer support at Mailchimp. Very quick and adequate responses.

Pros

The integration with our website, runs very smoothly thanks to the API key. One's the basic setup is done, setting up the automation is a piece of cake.

Cons

The automation could be more visualised.

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Dylan S.

Verified reviewer

Insurance, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Best email newsletter program

Reviewed 4 years ago

You can set them ahead of time to be sent out at anytime of the day. For example, you can have the email sent out at 9:00am.

Pros

This program makes email blasts a piece of cake! Send a monthly newsletter to anyone in the group and get information back each month! MailChimp works with your website too!

Cons

Works great, and makes a monthly email very easy. Can not complain about anything.

ES
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Evan S.

Verified reviewer

Religious Institutions, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Does All the Heavy Lifting in Email Marketing

Reviewed 4 years ago
Pros

Putting an email together is a piece of cake with Mailchimp! All you need to do is figure out what you want to write and how you want it to look.

Cons

Actually sending the emails to your mailing list is a little less intuitive. With a little practice it's not too hard, though.

AR
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Anonymous Reviewer

Verified reviewer

Education Management, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Connect With Subscribers and Members

Reviewed 4 years ago
Pros

When I was first starting with email marketing, I had a small list, so I loved that MailChimp is free for the first 500 emails. Once you've got the hang of how the software works, it's pretty quick and easy to send out emails to various lists and portions of lists.

Cons

MailChimp is not intuitive. Myself and colleagues have the same feeling about the ease of use - or lack thereof. Getting started and setting up integrations and opt-ins at different levels is not a piece of cake.

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Wayne V.

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

FREE for up to 2000 subscribers is a great start for any business

Reviewed 4 years ago
Pros

MailChimp takes care of the hard stuff and makes the newsletter creation process and list maintenance a "piece of cake." I recommend this to all my startup clients as their starting point for e-newsletters and subscriber management.

Cons

Once you go past the 2000 subscribers, the cost jumps up. This is not a big issue if you have monetised your lists, but can be expensive if you haven't.

AJ
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Aanchal J.

Hospitality, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Reviewed 4 years ago

Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Pros

I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options...

Cons

1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement...

AR
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Anonymous Reviewer

Verified reviewer

Hospital & Health Care, 5,001-10,000 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Amazing email marketing platform from end to end

Reviewed 2 years ago

During the pandemic's peak, it was vital that we ensured communication within our team remained active. The Mailchimp platform allowed us to send targeted and relevant emails that users could select to receive and select to stop receiving when things returned to normal. This also became a testing ground for us with a new email marketing platform and Mailchimp delivered. The most appreciated features included the ability to tag user groups (highly engaged users as an example), the ability to send follow-up emails for users who may have missed the initial email, simplified template use and the ability to create website landing pages and signup forms.

Pros

Ease of use from initial account setup through to post delivery monitoring. The ability to grow your subscriptions through multiple sign-up techniques is highly rated as is the ease of connection to required privacy law requirements. Contact management and segmentation is very intelligent as well. The features you can use and test freely before signing up for a paid plan as well is the icing on the cake.

Cons

It's small, but it would be nice to test some of the targeting features like inserting first names into the email body copy in the free account before signing up for a paid plan. It's understandable why it's not included, but it would be nice.

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Rahul C.

Verified reviewer

Internet,

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

I've tried many email marketing products, MailChimp is the one I keep coming back to

Reviewed 4 years ago
Pros

Really easy to setup and use. Creating and duplicating email campaigns is a piece of cake. Supports a lot of extensions to make your job easy. Their email forms look wonderful out of the box and can be customized according to your needs. Their delivery success rate is probably the best in the market. The free plan is pretty generous and should suffice your needs until you cross the 2000 subscribers limit.

Cons

The paid plans are a little expensive compared to other solutions out there. Their campaign styling options are a little complex and sometimes don't achieve the results you would want them to.

JR
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Jeremy R. H.

Verified reviewer

Media Production, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Great Choice If You Don't Need Advanced Automations

Reviewed 4 years ago

My experience with MailChimp was great until my needs outgrew it. I would highly recommend it for people just getting started with their mailing list. I would also highly recommend it for more advanced users who don't require complex automations or auto-segmentation capabilities.

Pros

I used MailChimp for many years, and it served me well until I needed the capability to have more advanced automations. It's great to start with due to being free up to 2,000 subscribers. I grew my lists into paid plans with it. The email builder is a piece of cake to use, and it has great reporting. In more recent years, they've also integrated with Facebook ads and added other functionality.

Cons

It has automations, but they are strictly linear, whereas I began to require variable paths with conditional logic, and its also lacking in auto-segmentation capability. Overall, MailChimp is a great choice provided that you don't need either of these functionalities.

SP
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Steve P.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Excellent mass mailing platform with easy-to-manage interface that anyone can use

Reviewed 5 years ago
Pros

The fact that you can use this enterprise-grade mailing software for free, and anyone in any organization can figure it out is a testament to the developers. It's an excellent platform and the multi-user management for administrators like me is a boon for transparency.

Cons

There's only so much that can be sent in the free tier. The good news is that it's not really a con, because even past the free tier the price is very competitive. The only other complaint I have as an administrator is that occasionally the new added features aren't really explained well enough, to the point where the end users understand them easily. Getting it to work within DNS isn't cake, but it's not extremely difficult either.

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Sam N.

Verified reviewer

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Super User-Friendly and (Mostly) Comprehensive

Reviewed 5 years ago

This has really helped us to boost sales and conversions. Keep it up!

Pros

It's super easy to make attractive email campaigns and gain traffic to your website (and loyals to your brand). Their drag-and-drop email builder is really helpful, too. It makes email building cake. The pricing options are also pretty reasonable, in my opinion. And you get 2000 subscribers for free. It has almost always served my clients needs, and I love the integration with WooCommerce and WP in general. I also love that you can create custom pop-up forms, see each subscribers details (like open rate, etc.), and more. It's fantastic.

Cons

Honestly, I don't really have many cons. It's a pretty comprehensive platform. Of course, we all wish it could be free, but the developers at MailChimp have earned some compensation, I think. Oh, and it could be easier to set up automation. I should say, they could make it easier to find their automation options. They're not readily apparent from the dashboard.

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Stanislav G.

Marketing and Advertising, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The Only Newsletter Tool You'll Need for Simpler Websites

Reviewed 4 years ago

I've used it mostly for local business websites and small blogs, where the number of subscribers did not reach the free quota. It has helped me create beautiful emails and get all the stats I need to improve my content.

Pros

Very clean and minimalist dashboard, which is simple to use. Creating an email is easy - you can use templates or create and save your own. Launching quick campaigns is a piece of cake - the drag and drop editor which is really intuitive. I also like the easily accessible help section - it is right there in the upper menu and clicking it won't cause you to lose any work - it pops up on top. This is just the knowledge base which is accessible for all users. Paid users get additional support via chat and email.

Cons

Automation is a paid feature and is Mail Chimp's biggest drawback - the main reason I'm giving it 4 stars for usability. If-else logic is not easily applicable to mailing campaigns. Other tools have far more intuitive ways to handle complex triggers and dependencies.