Mailchimp vs Google Ads Comparison

The ease-of-use & integration with Google Ads

Possibly too feature-rich, and there could be more campaign set up suggestions

Simple and quick creation of beautiful emails Easy remarketing setup: Google ADS, Facebook and Instagram ADS Email series, segmentation and automation A huge number of integrations with other services

No remarketing integrations: Yandex ADS, vk.com ADS No native integration with Bitrix24

The integration with Facebook and Instagram ad campaigns and Google remarketing ads. Solid reporting feature.

Mail Chimp branding appears a lot at the lower priced options. I found it more complicated than expected to get started.

It is the right tool for small and medium size business. I can upload HTML emails or do it from scratch in the platform. I particularly like contact rating with stars, it helps segment and focus on the most profitable 20%. It also simplifies the list health status. Another favorite feature is A/B testing, which I use for title testing They are including new features, so what could I ask

The integration with Facebook, Instagram & Google ads is not the greatest. The design/UI is little old-fashioned.

Not only do you just use MailChimp to do your e-mailing, but also has many extra tools like, creating Landing pages, Postcards, Signup forms, Google remarketing ads and Facebook ads. Also so much more!

Well, for getting your business name out there, and getting people to recognize you, I can't say anything bad or negative about this great service!

I love that it can help me create different ads like on facebook, instagram and google It can even help me with order notifications

I have yet to find any cons with it seems it helps me with everything

I really like the flexibility of the lists and the price points that go along with it. We add and clean subscribers every month so our numbers go up and down constantly. MC charges only for the amount of subscribers that you have (for the subscription plan).

Customizing autoresponders can be a challenge and I found the new features of ads through google a bit disappointing since they cannot use graphics, only text.

It was helpful to reach many customers for the ads and send over ads with no hassle, much better option for ads than cold calling.

The emails do not find the real target audience well enough.

Mailchimp offers integrated solutions (e-mail, landing page, postcard, membership form, google remarketing ads, facebook and instagram ads entegre) that enable them to conduct highly comprehensive digital marketing activities via e-mail. In this process, while creating successful campaigns with A / B tests, new solutions can be produced according to different needs with API support.

It is bad that you can get phone call for support and Social Pro features does not include in free trial

Mailchimp is an excellent software to use for businesses. I used Mailchimp to send out marketing and fundraising ads to our donors as well directed traffic to our site by running google adwords.

It takes a little effort in navigating the pages, but once you have the designs laid out it is simple to use.

Able to design emails that look professional & tailored to our unique business needs.

Had difficulties with Instagram ads and gave up.

I like that you can create templates to easily drag and drop emails and use a variety of fields to insert. Makes it user friendly. The options to connect with Google Ads for other marketing is very useful as well.

The pricing and audience limits can be bothersome. You have to pay to add more contacts and trying to search for specific contacts can be somewhat difficult. Some contacts don't even show up unless you type certain letters from their email address.

Very complete marketing platform. They used to be just for newsletters but now offer: Landing Pages, Postcards, Google Re-marketing Ads, Facebook ads and are adding new features on frequent basis. They even offer a basic CRM now :-) Ridiculous amount of integrations. Basically, Mailchimp integrates with nearly every major CRM and marketing platform on the internet and if they don't have a direct integration it is highly likely there is a zapier integration.

Can be a little bit overwhelming when you are new to Email Marketing. There are an incredible amount of features and the user interface is pretty simple but I'd like to see a getting started interface with just the basics and no distractions of all the other features.

Only feature I liked was emailing and setting appointments

I didn’t like all the ads it was so annoying

The integrations with tools like Facebook ads is really cool so you can serve ads in along side email sends, but there are just some quirks that might not work for everyone.

There is no shortage of email provider options and, while mailchimp is worth consideration, it isn't the only game in town.

Customer service was amazing and well educated.

No cons at the moment. Will see outcome of ads.

I like how easy mailchimp makes sending out email marketing ads.

Although most features within Mailchimp are easy to use. I did still find some more in depth features to be a bit more cumbersome.

It was easy to sign up. Also free and easy to setup and import my contacts to the mail chimp platform

There is not much wrong with the mail chimp platform. There are a limited amount of contacts /imports . But it works pretty well.

I love the fact that you are able to use all mail streams to market. It allows you to reach a much broader demographic when you can create an Ad, postcard, email, & even a landing page for your business.

I don't really have any cons other than it was a bit difficult for me to transfer my contacts from my iclould account. It was doable in the end but took a few extra steps

That you can design and create email ads and other media for online marketing

Sometimes the features are a little more difficult to chose from

Free... They give you a preset limit free. User templates are easily created ads

It takes a bit of time to learn. Once you make a campaign , I wish i can just have a place to resend campaign to other people. You have to go through whole process again.

- free version - easy integrations with Wordpress and other CMS systems - can now add ads

- templates aren't as customisable - ugly interface - no customer service - automations not intuitive - lack of basic features - expensive at scale

- Various options to use the 'Mailchimp' brain to automate your marketing - At a basic level, very easy to create and send emails to your subscribers. - Also, retarget with ads, recover abandoned carts, find a new audience with ads

- The templates could be better and also the backend such as storing files, past campings, etc could be easier to use.

I love how simple mailchimp is to use. Its a great way to automate any email functions you might have. From importing database lists of customers, to automating entire email campaigns, mailchimp is my number one go to.

It can be tedious to create campaigns, even if they're based on old ones. I would love to be able to copy and paste the structure of one campaign into the structure of another. My only complaint thus far.

Very well designed email marketing and automation software. Targeted ads, content studio, smart recommendations.

If A/B testing is included in the Standard Plan, being the leader of Email Marketing, it will really empower individuals and businesses to test out emails and make it more effective.