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Mailchimp vs Watson Campaign Automation Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.3K

5.1K

1K

163

78

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

4

5

4

3

2

1

3

0

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
75%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Not enoughreviews yet

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features154
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features22
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1724
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations5
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JA
AvatarImg

James A.

E-Learning, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is perfect if you want to start email marketing!

Reviewed 4 months ago

Mailchimp has a free option which really helps newbies who want to start in email marketing and still has a big learning curve. Paying monthly fee's while still learning about a software doesn't make sense in our opinion.

Pros

Mailchimp has a free option and also has a newbie friendly interface.

Cons

The free option does not have an automation or drip email campaign.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

A great tool for managing email campaign

Reviewed 3 years ago
Pros

Simple emailing wizard, lots of functionality, campaign automation.

Cons

A little less intuitive navigating the application.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great tool for sending mass emails

Reviewed 4 years ago

- marketing email automation - ability to customize marketing campaign recipients based on simple rules - efficient reporting

Pros

Mail chimp is a great tool, especially for targeted social media marketing campaigns. It offers customization to the target audience based on their social media profiles increasing visibility of the product ad. It supports data cleanup by allows you to filter (invalid email addresses ++ and also notifies you when users open their mails, making it even more efficient. It offers a free version with basic features that allow you to test the application before deciding whether to upgrade to the premium package.

Cons

I have found the mobile application version is not as friendly as editing can be a bit difficult.

AvatarImg
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Brent Lionel M.

Verified reviewer

Internet, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is a good email marketing tool for beginners

Reviewed 4 years ago
Pros

I have used MailChimp in launching email campaigns in behalf of my client. I upload leads for the list I did create and format the email properly for the campaign to perform better. It allows you to track the number of email opens and the click rate. The free version of up to 3000 subscribers is a great way to save money while you are building your list.

Cons

It doesn't have much funnel automation which is available in GetResponse, Active Campaign and the others.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use

Reviewed 4 years ago

I love Mailchimp!

Pros

Great email templates Easy to use and manage list Simple campaign and automation set up

Cons

Sometimes we need to refresh and login another time. A lot of crashes

OO
AvatarImg

Oladipo O.

Real Estate, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Ease of use

Reviewed 2 years ago

It has been awesome experience and bulk messages is better sent with the software

Pros

The reporting features and user friendly. It gives details analytics of each campaign running. Mail automation

Cons

No SMS service included which can be integrated to the birthday campaigns and other features. unsubscribe feature makes people deleter their details

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

User Friendly and Powerful for Developers

Reviewed 2 years ago

I've implemented MailChimp in a variety of fashions for clients. Most recently we used MailChimp templates created by our front end developer and the API to create auto-generated monthly newsletters based on CMS content. It wasn't the cleanest implementation, but MailChimp gave us the flexibility we needed to make it happen!

Pros

Mailchimp covers both ends of the spectrum -- from user friendly and easily customizable templates for content authors to send out emails to in depth template manipulation from the API side. It gives the flexibility I need as a developer and the simplicity that my customers need as well.

Cons

Duplicating of campaigns via the API for automation is clunky. When setting up a base campaign template to then modify and send out, you have to duplicate the campaign via the API and then issue it again. It makes tracking across the campaign harder.

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Festus U.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best Email Marketing Tool You Must Have

Reviewed 3 months ago

the powerful features Mailchimp provided is compared to none. We really made significant progress in our marketing campaign objectives particularly email automation and marketing

Pros

1. can build multiple forms2. up to 2000 leads capturing and submission for free3. multiple form creation4. audience segmentation5. affordable pricing6. value for money7. audience tracking8. auto responder and mail automation

Cons

1. some features such as advanced animation are not possible on the landing pages2. the company watermark shouldn't be on the form or landing page even when using the free version

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Gopi K.

Verified reviewer

Program Development, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

The best tool for any marketer or entrepreneur to grow their business

Reviewed 5 months ago

We had a good experience with the MailChimp. Earlier, I tried couple of marketing tools Hubspot, sendgrid but this UI is easy and the support is also approachable. We received a quick issue resolves while at the time of campaign creations.

Pros

The best marketing automation platform which helped me to reach more clients. We can automate the emails according to our choice. We can set a campaign and can schedule the campaign anytime hassle free

Cons

No cons has noticed even the pricing is good while compare with other email marketing tools.

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Madhulika M.

Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The best email marketing software!

Reviewed 3 years ago

A must-have for all small marketing teams. Even for non-marketers. Startup founders who are just getting started can make use of Mailchimp with little to no training.

Pros

The UI and navigation is amazing. I love how we can integrate many other tools to pull up my list of subscribers, campaigns, email templates, etc. Oh and their template library is fantastic - almost does half the job for me. Have been using for 3+ years now.

Cons

The help sections can be made a little more accessible. The first time it was difficult for me to understand the difference between "automation" and "campaign".

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Ugbede I.

Verified reviewer

E-Learning, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp review

Reviewed 5 months ago

Overall, MailChimp has helped to solve the problem of lead capturing, follow up and management.

Pros

The most impactful feature in MailChimp is drip campaign automation. It's so critical. And it was easy to integrate into my process.

Cons

I wish there should be more email templates to choose from.

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Steven J.

Verified reviewer

Management Consulting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Best for Small Businesses

Reviewed 4 years ago
Pros

We use mailchimp to manage all of our clients' email campaigns. Super easy to build a campaign and to link with other platforms for automation.

Cons

Since it's so userfriendly, the email builder tool is a bit basic. There are some more advanced features I wish they'd build in.

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Elizabeth A. G.

Verified reviewer

Computer Software, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use email marketing for small business

Reviewed 5 years ago

It was easy to design beautiful marketing campaign to our list - quickly. It was easy enough to understand even for those employees with no background in marketing automation.

Pros

Ease of use. I've used quite a few email marketing tools, and MailChimp is one of the best. I like the fact that there are built-in templates which are fully customisable. Integrates seamlessly with Salesforce, too. The program is really easy to use, even for those who have never used marketing automation tools before

Cons

Would be great if they could add more visual reporting like Google Analytics without having to export the data to Excel.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Human Resources, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Very good for sending regular emails, but limited on automating campaigns

Reviewed 5 years ago
Pros

Mailchimp is easy to use for sending regular emails. Easy to add new emails to your lists and they have automation features that are mostly easy to setup.

Cons

List management can get a little crazy if you want to subdivide and choose multiple lists for a single campaign. Also, they have automation options but setting up an end to end automated campaign and testing the results of that isn't as easy in Mailchimp

AE
AvatarImg

Andrew E.

Nonprofit Organization Management, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Review

Reviewed 4 years ago
Pros

Building out a campaign continues to get easier and easier. Templates are easier to create than other campaign software. Automation type emails have helped grow things that we do on a weekly basis to help keep people engaged in what we are emailing them.

Cons

Managing multiple lists can be tough at times but the new tagging system has improved that. I would love to see some of the pro features trickle down for accounts that cannot pay for it. Same goes for social profiles.

DC
AvatarImg

Dave C.

Design, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Create the Perfect Newsletter

Reviewed 4 years ago

Fantastic service that consistently provides a great customer experience.

Pros

I think MailChimp's stand out feature is it's ease of use. Even a complete novice can create visually stunning newsletter in a matter if minutes. Their visual email-building tool is the best i've seen. They also make campaign statistics easy to access to understand. Huge Bonus points for their integration with Shopify. I love being able to log into MailChimp and see sales generated by our newsletter.

Cons

The Marketing automation needs a great deal of work and is not as easy to use as the rest of the platform or other services for that matter. If you are looking for marketing automation, I would suggest an alternative such as Active Campaign or Drip.

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Emmanuel H.

Verified reviewer

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

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Mailchimp

My MailChimp Honest Review

Reviewed 3 years ago

Am actually solving email marketing problem with this software (MailChimp) and I must say it works great for me

Pros

The free trial is worth it likewise the paid one. The major thing that got me addicted to this software is how simplify it was designed. Even a none techy person can access all features at ease.

Cons

The automation is good but need to work more on it. Thou its not that bad but am having some difficulty creating campaign and solving some prompt respond with the software

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

We use MailChimp for some of our client email marketing

Reviewed 5 years ago
Pros

It's a pretty well-built system, and since their latest updates, it has become very user-friendly. You are guided through the steps in a logical manner and given an explanation on everything at any moment.

Cons

MailChimp used to have a basic automation feature, but that seems to have been shaved down to just work for e-commerce solutions. That is a shame because sometimes a client only needs a minor automation, like a drip campaign, which doesn't seem as easy with MailChimp anymore.

JS
AvatarImg

Jeet Singh C.

Verified reviewer

Information Technology and Services, 10,001+ employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Very easy to do email marketing

Reviewed 4 years ago
Pros

I like its all features ,its automation and easy interface.very good software.There are many reports in this software which helps you to decide performance of your email campaign.

Cons

Nothing i like everything for me .i have recommended this software to my friends also.

AE
AvatarImg

Ariel E.

Verified reviewer

Design, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Overall a great product but could you some improvements.

Reviewed 4 years ago
Pros

I love how easy the user interface is. Really great help articles and support. The drag-and-drop function is amazing and so user friendly. If you need to work with the code that option is also available too. And if you have no idea about html or css then that's ok too.

Cons

The email automation is not at all intuitive. I've had to search for proper tutorials sometime without success. Their 'drip' campaign does not really function and I'v given up on that many times.

ML
AvatarImg

Matthew L.

Arts and Crafts, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

Move over mailchimp

Reviewed 4 years ago

I love that I can connect social media and landing page features with mailchimp. Not only are the statistic/demographic features useful, but the fact that they can be applied within the program a third party analysis makes each of my business' campaigns more and more effective with each use.

Pros

Mailchimp allows me to track and add people easily to my companys ever growing business. The automation tools really streamline the process and allow me to track the effectiveness of each campaign.

Cons

I feel like I am constantly running out of credit and have to keep updating the plan. The mailchimp footer is a little annoying in the initial free account but one gets used to it and the paid accounts don't have it.

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Marco S.

Verified reviewer

Retail, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

An outdated Giant

Reviewed 4 months ago
Pros

Customer service is the highlight; as for MailChimp software it is efficient from lead generation to marketing campaign automation providing a wide range of templates that are customizable and easy to use.

Cons

If it is your first encounter with Mailchimp it can become very complicated, since the user interface is really complicated for a common user and also the customer service that does not always respond quickly when you need their help make interested people look for alternatives.

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Deepa K.

Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

During the early stage of the business, Mailchimp is Beneficial

Reviewed 6 months ago
Pros

Those with no budget can benefit can benefit from the free version of Mailchimp. You can monitor recent growth and engagement rate using it built in audience dashboard. I feel Mailchimp is a email marketing tool by choice.

Cons

In terms of automation, there are only a few option available. It would be helpful if the reporting was able to provide a little more information on effectiveness of the campaign like SPAM rate, inbox deliberations.

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Ratko I.

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Great starting tool for email marketing

Reviewed 5 years ago

Increase in profit and engagement rate. Helped me test a bunch of different startups

Pros

Easy to use and setup. Great email drag and drop builder tool. Integrates with a lot of different tools. Great email marketing software for smaller teams. Automation is simple to setup. Great for email blasts. Great reporting.

Cons

Email automation is limited, no complex triggers and actions within one campaign. Can't move users between lists using triggers or actions, only manually. Although it's free and cheap for smaller number of subscribers, pricing gets high pretty fast.

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Martijn S.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

The tool for any email rookie AND professional

Reviewed 5 years ago

very easy email software

Pros

- Very intuitive interface; in step by step processes it is very easy to set up your campaign, landing page, ab test etcetera - Advanced marketing automation and segmentation features - A lot of connections with eg Wordpress are available

Cons

- Pricey for larger email databases - Mailchimp can be strict when it comes to 'spammy' emails or high ubsubscribe rates

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David M.

Verified reviewer

Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Watson Campaign Automation

Great rate of delivery, not easy to customize. Html knowledge required

Reviewed a year ago

We were using this software to send email campaigns to our massive database of users. We could customize and segment campaigns based on different subscriptions. It helped us to develop better email communications

Pros

Great speed to send out email marketing campaigns to massive databases. Customer service is a must sometimes and superb deliverability. Customize sendings addid custom fields to emails

Cons

Not easy to implement with old salesforce, it was a little bit outdated compared to mailchimp and similar software. No option to build responsive email templates with click and drag system. html and css needed to build responsive email templates.