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Mailchimp vs Keap Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

79

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,351

4,646

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

508

344

134

51

52

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.
Sick and tired of paying money for something no one can make function and do what I need.
Infusionsoft refuses to make simple fixes. Terrible for business to business.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features139
  • AB Testing
  • ACH Payment Processing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Processing
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Collections Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Storage Management
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Preview Functionality
  • Prioritization
  • Projections
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Quotes/Estimates
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring/Subscription Billing
  • Reference Usage Tracking
  • Referral Tracking
  • Registration Management
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Routing
  • Sales Automation
  • Sales Forecasting
  • Sales Management
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Transaction History
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features135
  • AB Testing
  • ACH Payment Processing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Processing
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Collections Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Storage Management
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Preview Functionality
  • Prioritization
  • Projections
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Quotes/Estimates
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring/Subscription Billing
  • Reference Usage Tracking
  • Referral Tracking
  • Registration Management
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Routing
  • Sales Automation
  • Sales Forecasting
  • Sales Management
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Transaction History
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1344
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations260
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation