Mailchimp vs Infusionsoft Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
(Marketing and Advertising company, 11-50 employees)

Great

2018-10-28

Pros

I liked how I can send mass emails to my clients.

Cons

they don’t offer some some features like Infusionsoft does.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sarah Smith

The Best Option for My Needs

2018-08-15

Really happy to provide my subscribers and clients with automated emails through this FREE service!

Pros

I was paying to use Infusionsoft but wasn't using all the features the Infusionsoft had to offer.

Cons

When creating a email sequence, it's difficult to switch the position of emails around so that is frustrating.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
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Meagan Yates

Mailchimp is great

2019-01-30

I'd recommend Mailchimp for anyone looking for a simple, easy way to manage their email marketing and customer communications.

Pros

Mailchimp is very user-friendly and has an attractive interface.

Cons

Mailchimp lacks some advanced features such as the tagging and campaign capabilities of InfusionSoft.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
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P. Andrew Eades

Verified Reviewer

Mailchimp Rocks

2017-07-15

MailChimp is my go-to recommendation for anyone getting started with digital marketing. You get all kinds of great features even at the free level. Bump it up to a little more advanced with some of the automation and it's quite an impressive system. And even though they have a great system, they keep innovating and improving far more than most CRM/EMM tools on the market.

Pros

- Packed with features - Looks great and modern and the forms don't scare away potential customers - Integrates with so many other marketing tools on the market. Recently added an integration with Facebook ads (awesome!). - Actually reasonable pricing structure. - Constant innovation - Great customer service

Cons

Lacking some of the more advanced CRM features you can find in Infusionsoft and other similar programs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

10/10

Recommendations to others considering Mailchimp

Do it! Use Mailchimp to get started and you're well on your way to bettering your marketing.

Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Greg De Tisi

Couldnt be better for my type of work.

2018-01-10

Pros

Great templates to use. Snazzy email building highly branded and for a cheap price the tool is very good value for money. I have built several lists amd this one is the most effective. Whethers thats because of design or layout im not sure but i love this software.

Cons

Doesnt give as many options as infusionsoft but thats the only criticism i would say.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Josh Andrews

MailChimp has been my main email marketing platform for the past 5+ years.

2018-07-04

I've used Aweber, Infusionsoft, and Intercom as well but MailChimp is my go-to service.

Pros

Mailchimp is easy-to-use, integrates with a lot of other platforms, and provides some powerful email marketing tools. The UI is simple and straightforward. Everything is easy to set up, from regular email campaigns to autoresponders.

Cons

You can't add emails to autoresponders once they are already set up. Templates are nice but somewhat limited. There is no visual editor for autoresponders. You can't filter emails using multiple lists (like you can in Aweber -i.e. send to members of LIST A but exclude members of LIST B)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jason Ansley

It is better since they upgraded

2018-08-11

Mail chimp is a good starter solution but if you are serious about building email automation into your business, solutions such as ActiveCampaign are way better (no need to jump to Infusionsoft or Ontraport)

Pros

Ease of use and the forever free plan are great ways to get your feet wet

Cons

Not powerful enough for personalized automation paths that are expected in email marketing these days.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Brandon Mushlin

Email with Ease Of Use - Go No Further!

2018-06-05

Pros

So make sure that you do not pass up this software unless you require something more detailed like InfusionSoft.

Cons

No CRM integration, would be cool if a simple system like this would tap together with the leads and a CRM, and it will using Zapier, but not a native program designed for this. Purely built for delivering your message and making sure it gets there. It does that perfectly!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
Director of Marketing (Real Estate company, 11-50 employees)
Verified Reviewer

Popular and Easy to Get Started

2019-02-22

I loved Mailchimp when I used it, but my needs outgrew it.

Pros

I believe the integrations are great but after digging into Infusionsoft at a larger company, it's easy to see the differences.

Cons

It does have a limit in both scale and larger automated tasks a company might need but that will vary and be driven by unique customer segments.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Michael DeLon

Verified Reviewer

Great way to get started with email marketing

2018-10-08

Pros

Mailchimp is the app my business used to get started with email marketing. When I had only a handful of contacts and no experience sending marketing emails, Mailchimp came to the rescue. Their templates helped my writing look clean and professional instead of like rubbish.

Cons

You'll have to check out a different software like Infusionsoft. Nevertheless, Mailchimp is a great low-cost place to send emails until you get your training wheels off.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jennifer R Glass

Verified Reviewer

To mail or not to mail, that is the question

2015-12-02

And they're integrated into many CRM systems already too like Infusionsoft and a few other major players in the industry.

Pros

Free account for lists with fewer than 2K names

Cons

no automation on free account

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Information Services company, 1-10 employees)

I understand why it's popular but just clunky to navigate

2019-03-13

Pros

I have many clients who use MC and I understand the free plan is very enticing for a small business starting out.

Cons

I've used platforms like Infusionsoft (Keap) and ActiveCampaign and others and while no platform is perfect, the usability of other platforms is much easier to navigate and just complete tasks.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sarah Smith

Other providers did what I needed for a much cheaper price

2018-08-15

I found that everything I needed could be provided to me through MailChimp for free instead of paying Infusionsoft.

Pros

It seems like it can do almost anything required from getting leads to keeping clients.

Cons

It was incredibly difficult to use and didn't make sense for those who aren't automation pros.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Kayla Theiller

CRM, marketing platform, and so much more!

2017-08-08

Pros

I love how I can automate everything. The built in email broadcasts are great. Everything is customizable. I keep learning new things I can do with Infusionsoft.

Cons

Not as robust as Mailchimp or Constant Contact, but they're working on it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
(Civic & Social Organization company, 51-200 employees)

Easy to learn and use because of customer service!

2017-11-03

More streamlined email marketing because it is now in one product with our CRM.

Pros

The customer service - you can chat online or call at almost any time and the team is so responsive and helpful. They've helped me learn new features and tricks and solve all issues I've come across in a timely manner.

Cons

The email design isn't as customizable as Mailchimp and there isn't the best reporting options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Infusionsoft


Thank you for leaving a review and for your kind words about our customer service team!

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Sofie Qi

Good email marketing tool

2016-11-29

It can be a great alternative for Mailchimp if you focus more on sales.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
(Higher Education company, 1001-5000 employees)

Functional CRM that meets basic needs

2019-02-10

It's a decent CRM that's helped accomplish communication goals for my organization. I've spent a lot of time on the phone with customer support and although they don't always have the answer I want, they do take the time to talk to me.

Pros

If you're comparing CRMs to cars, InfusionSoft isn't the fanciest one out there, but the price is right, and it gets you from point a to point b. And it has really helped streamline our contact management and accomplish some of our communication goals.

Cons

This is my biggest frustration, and a feature that I had in my free MailChimp account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
A verified reviewer

Good product for a yoga studio

2018-05-21

great scheduling capabilities

Pros

I like that this software includes mailchimp integration which is what we like to use for our email marketing at the yoga studio.

Cons

The price point is higher than I would like it to be. That is the main thing that i like least about this software. Being a small yoga studio, with many clients, budget is a consideration.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Chin Koon Tay

Verified Reviewer

Great CRM and email marketing tool

2018-12-24

Pros

The ability to segment your customers is a basic must for any CRM tool and Infusionsoft takes it to another level. The ability to integrate bids, proposals and invoices have been very helpful in my business so far.

Cons

The ability to integrate with other apps such as MailChimp is also quite weak.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Roman Delcarmen

Verified Reviewer

The all in one Marketing Tool

2017-11-08

Pros

In my case, I had merged Mailchimp, Unbounce, and Shopify with great results.

Cons

Infusionsoft is definitely not for newbies, require a lot of time to implement if you don't know what are you doing. Once you have the "know how" is pretty easier. The other thing is the support, they have a great support, but if you want some advanced training or have some specific question you have 2 options, pay for the training or hire a specialist, because read the manual is not an option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Jason Kadlec

Best of breed for this type of eCommerce + Marketing + CRM tool

2014-05-14

Pros

I like their campaign builder. The GUI is outstanding at setting up "if this, then that" sequences, such as: "if the customer buys, then send this survey" or "if the survey isn't good, then assign a task to support to follow up; otherwise, send a thank you gift."

Cons

For those shopping, you can send broadcast emails like MailChimp, and you get all the data, but what makes InfusionSoft more powerful is its campaign builder.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Infusionsoft

I've also used Office Auto Pilot; my preference is for Infusionsoft.

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Sally Hutchinson Griffyn

Infusionsoft is so good I'm telling all my friends and clients

2018-05-02

expansion of my business through follow up

Pros

I've only just started learning the program but it is way ahead of Mailchimp and the ability to charge clients, label clients and do ad campaigns is excellent.

Cons

There's nothing not to like. I'm learning and will hand over to an infusionsoft expert to run my lists at some point but it is idiotproof.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Prabhdeep Singh

Great platform for users.

2017-12-10

Pros

It goes way past simple platforms like aweber, mailchimp, constant contact and even activecampaign.

Cons

I don't like how I have to change my password every90 days. however, I totally understand that. I wish it worked better on Safari as well (the email campaign feature). I cannot create the emails in Safari, but I can do so on Google Chrome.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Crissy Lauffer

Feature rich & complex

2019-03-08

I have used Infusionsoft mainly for clients who manage email campaigns, e-commerce, and affiliate programs. I, personally, did not find that it was my favorite program to use for these purposes but it was certainly the most all encompassing software that literally does it all. I also appreciate their customer support and available tutorials to help out when you need some help.

Pros

I especially like how landing pages and emails can be designed in HTML/CSS or in a WYSIWYG (what you see is what you get) editor, similar to Mailchimp or Aweber.

Cons

Infusionsoft is SO complex, that there is an enormous learning curve. They literally have classes and seminars on this stuff because there's so much to learn. But once learned, it's highly beneficial and not that hard to understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Rick Tielemans

Way better and easier than expected!

2017-01-05

I hesitated with infusionsoft for years because of the term cycling "confusionsoft", so we started with HubSpot and MailChimp and other tools until we decided it was time for the upgrade.

Pros

The "if this, then that" capability and the fact that it's a visualization process, if you can think it up, you can build it.

Cons

The reporting I find could be better, but there are many integrations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Infusionsoft

Have a dedicated person for your company as the "business owner" will not be able to utilize the full capability of this.

Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Myca Alford

Not as Intuitive as a Marketer Needs it To Be

2017-08-15

Overall, the platform may be good for larger teams who are deeply familiar with the functionality and using it on a regular basis. However, if you're a small business looking to grow, find another platform that's more intuitive, friendly and saves the settings that you'll use repeatedly. Fast-moving marketers will find it challenging to complete standard tasks efficiently within the platform.

Pros

Infusionsoft is known to be one of the best platforms for mid-size businesses, with tons of functionality, built-in eCommerce options and lots of bonuses and extras.

Cons

Options that are saved and automatic and only a few clicks in a platform such as MailChimp are involved and require multiple steps within Infusionsoft.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Software Advice
Helpful?   Yes   No

Response from Saphiya


Hi Myca,

Thank you for your review. I will share your feedback on the interface with the right teams here so we can create a better user experience. In addition, I’ve shared your comments with our customer success team and they will reach out to you directly to see what we can do to help. Thank you!

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Carlos Mendoza

Excellent product for small businesses!

2018-03-28

Pros

Normally in Mailchimp or other auto-responders, you create lists depending who you want to target.

Cons

The learning curve to use the product. It isn't complicated to use, as many people mentioned but it takes time to get custom to all the functions and options that the product can offer. We are a digital marketing business, so it was easy to learn it. Once the program is set up, it runs by itself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Jorge Diaz

A Strong CRM / Email Marketing Solution / Not Trivial to Set Up

2016-10-26

Think of it as a MailChimp / Saleforce with an emailing workflow engine.

Pros

The tool has a lot of power. It enables you to automate email campaigns targeting each contact based on what you know about them. If they answer a question on a form, you can sent them one thing. If you learn they live in one state versus another, you can customize content to them. If they visit specific pages of your site and login many times into your membership site, you can change what they see. It has a huge amount of power.

Cons

It's not a do-it-yourself tool. Lot's of people complain saying it's too hard to use and too expensive. Infusionsoft is a complex piece of software. If a complete newbee could make it work perfectly on their own, it wouldn't be able to provide you with all the feature it includes. I have seen Infusionsoft sold from the stage with promises that it's a self-serve, DIY solution. Honestly, it is not. That's why you have a very healthy Infusionsoft consultants and partners community servicing it. These consultants and partner focus on all aspects of the solution working to help business owners put the tool to good use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Infusionsoft

In my opinion, it's best to buy Infusionsoft from an Infusionsoft Certified Partner. Make sure you properly vet your partner. It's a piece of software like may other software systems. You need to find a consultant that matches your needs. It does require plenty of expertise to roll it out and put it to good use. A partner, and again I say one you have properly vetted, is the key to making it work in your business

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Rachel Huston

Excellent Choice For Experienced Marketers

2015-10-20

Some points marketers may want to keep in mind: - If you haven't tried solutions like MailChimp, Hatchbuck, Aweber, etc, then start there.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more