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Mailchimp vs ion Platform Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ion interactive is a cloud-based content marketing platform designed to help businesses enhance and analyze audience engagement through quizzes, assessments, infographics, or white papers and gain insights into consumer’s preferences or interests.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

12000

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

10.1K

5.6K

1.1K

177

90

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

105

5

4

3

2

1

48

46

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

And the fantastic integrations available help to track interactions in our favourite CRMs.
This is a powerful tool that can help you improve performance of your landing pages - with a fairly clear interface.
I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Not having a 'Copy & Paste' function, nor an 'Undo' button. When I train partners within our organization, this is the biggest initial complaint.
We struggled with landing page development timing by going through our internal IT team.
Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features160
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publish Scheduling
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SEO Management
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features28
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publish Scheduling
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SEO Management
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations2062
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

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Dana J.

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Very helpful product

Reviewed 6 years ago

Great platform

Pros

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Tiarra M.

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Tiarra’s Mailchimp Review

Reviewed 2 years ago
Pros

I love how this platform isn’t to expensive for beginners especially when getting started.

Cons

You can grow out of the platform pretty quickly!

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Minsu K.

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A Fantastic Email Marketing Platform for Any Size Company

Reviewed 2 years ago

Excellent platform for any business that does not currently have a CRM or email marketing platform

Pros

Excellent interface options, particularly for marketing automation solutions.Signing up new clients on Mailchimp is simple; it's not as complicated as some other solutions, but it's quick and most individuals can grasp the platform quickly.There is very little mail delivery in the Spam folder.

Cons

Mailchimp's website integration possibilities are quite restricted on the platform.Some services are only available if you have a paid subscription.Needs extra servers to meet data demands.

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Napolon L.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

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Mailchimp

Very useful

Reviewed 6 years ago
Pros

Analytics, can whatch the report of open emails in real time.

Cons

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Billie C.

Marketing and Advertising, self-employed

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Easy to use

Reviewed 7 months ago

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Pros

It is easy to use and pick up with limited experience

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Lauren V.

Graphic Design, 11-50 employees

Used daily for 2+ years

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Mailchimp

Great marketing/email platform

Reviewed 7 years ago

Email Marketing platform

Pros

I love how easy Mail Chimp makes it to create and send out professional marketing campaign emails. This platform has really helped our company a lot.

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No cons were added to this review

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Justin M.

Financial Services, 11-50 employees

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Mailchimp

Great mass-email software

Reviewed 4 years ago
Pros

I liked the ease of use of this software. It was very easy to send out bulk email.

Cons

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Liz E.

Apparel & Fashion, self-employed

Used weekly for 6-12 months

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Mailchimp

Great Experience

Reviewed 4 years ago

I love that I can create great looking emails with such ease. It has made a huge difference in my ability to communicate with my clients and two do connected drip marketing.

Pros

It is seriously easy to use and I have used it for several projects.

Cons

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Molly H.

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  • Likelihood to recommend10/10

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I wish there was better integration with MY crm

Reviewed 6 years ago

I use the platform for large mass emails for special occasions like holidays but it is not as effective at regular day to day campaigns.

Pros

The platform stands alone and allows you to make groups of contacts so that the right emails go to the right people. Most of the functionality of the product is free and that is fabulous!

Cons

The platform has integrations with a lot of different programs but getting those integrations set up is difficult. Adding contacts to the platform can be time-consuming as well.

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Verified reviewer

Used monthly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mailchimp

Very okay mass email platform

Reviewed 6 years ago

Simple and free platform.

Pros

MailChimp is the go-to email platform, it is relatively simple to use and figure out and is integrated with many other platforms (landing page sites etc.) which also makes it a convenient choice.

Cons

While MailChimp is adapting, at this point there are just many other more advanced mass email platforms out there and MailChimp just does not compare. Also....everything gets sent straight to the promotions tab anyway which is not great for smaller scale companies.

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Claire W.

Health, Wellness and Fitness, 1-10 employees

Used monthly for 1-2 years

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  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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User friendly, engaging designs, trackable insights

Reviewed 6 years ago

We increased engagement throughout our department, strengthened and improved awareness of the incredible achievements our dept was capturing, and we were able to do so in a professional way that didn't take up too much time to design and send out on a regular basis. Supervisors were able to see tangible results based on the tracking available.

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(1) Very user friendly - if you can use a word document, you can use and design via this platform. The set up allows for easy creation - either from a template or something you design, plus it's simple to add pictures for engaging content. You easily look sharp and professional without a ton of effort on your part. (2) Trackable Insights - their system allows for you to track who opens your email, how long they look at it, what and where they click, etc. This knowledge and understanding is very useful as you gear your content toward what your readers/recipients find most helpful and what you discover they spend the most time reading.

Cons

At the moment, I've enjoyed my whole experience with this platform.

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Steve F.

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Easy to use

Reviewed 6 years ago
Pros

Easy and straightforward to use. Lots of features

Cons

Didn;t fully integrate their transactional emails into the same platform.

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Antonio D.

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Used weekly for less than 6 months

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  • Value for money
  • Ease of use
  • Features
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  • Likelihood to recommend7/10

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Mailchimp

usefull platform

Reviewed 4 years ago
Pros

Really like how easy is and usefull as a free user

Cons

I think this platform is for starters or just basic use

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Verified reviewer

Education Management, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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Mailchimp

Reliable and Consistent Email Marketing

Reviewed 2 years ago
Pros

I'm always a fan of when a software product focuses on doing what they do and doing it well. Mailchimp is a clear example of that. They have remained a consistently strong player in the email marketing space, providing intuitive and easy-to-use software for helping businesses of all sizes and industries with their email marketing goals.

Cons

I have found that the strength of Mailchimps integration with CRM platforms varies from platform to platform, so I would encourage users to test-drive it with their unique CRM instance.

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Verified reviewer

Human Resources, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Helped to manage the Email automation & Campaigns

Reviewed 2 years ago
Pros

My first ever email automation platform, Helped us to easily manage the email campaigns for marketing purposes and transactional emails.

Cons

With time, the Mailchimp platform has become quite costly for a small startup like us to afford, overall functionality wise it is still the one of the greatest platform in the market.

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Carlos María M.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp is the market leader in email marketing

Reviewed 3 years ago

Excellent. The support is incredible, 24x7 with very capable resources. The platform is easy to use and intuitive. New AI capabilities facilitate how to make the best use possible of what MailChimp offers.-

Pros

MailChimp is continuosly making improvements in its platform. Today is an all-in-one platform for marketing needs.

Cons

Perhaps it should be more flexible regarding the cost per user.

CC
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Casey C.

Motion Pictures and Film, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

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Mailchimp

Perfect for community outreach

Reviewed 4 years ago

Very positive, love using it and has really simplified out analytics for newsletters.

Pros

Love the simplicity of being able to send out our newsletter to a wide range of clients easily and with simple tracking.

Cons

Sometimes employees have an issue figuring out the platform, but only occasionally.

AK
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Arun K.

Education Management, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Feedback

Reviewed a year ago

overall its a good platform

Pros

email management and selling different products is very easy

Cons

offers and coupons in different pattern seems to be difficult to incorperate .Als customer support need to be improved

JK
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Jason K.

Nonprofit Organization Management, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great Product

Reviewed 2 years ago
Pros

the ease of use, and scheduling of mass emails we could send out.

Cons

I didn't like that it didn't link to our CRM Ministry Platform.

SR
AvatarImg

Susana R.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mail Campaigns and Feedback in a breeze!

Reviewed 2 years ago

It has a lot to offer, we've been using it for months and we're very happy with it, we get internal and external feedback, we also send our mails with it and it has been a very nice experience.

Pros

I like how simple, effective and right to the point the system works.

Cons

Honestly, nothing so far. It's a great platform and we love it

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Verified reviewer

Biotechnology, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Greatest Email Marketing Software Ever Made

Reviewed 5 years ago
Pros

You can edit and set up campaign all in one platform. Really easy to create email templates on this platform.

Cons

There's not much I don't like about this software.

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Steven D.

Internet, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

One of the best website user experiences I've ever had

Reviewed 3 years ago

My number 1 email newsletter platform.

Pros

Love the user experience of Mailchimp. So smooth, and intuitive.

Cons

The only thing I disliked was mailing credits eventually expired after 12 months.