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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
ion interactive is a cloud-based content marketing platform designed to help businesses enhance and analyze audience engagement through quizzes, assessments, infographics, or white papers and gain insights into consumer’s preferences or interests.
Starting from
13
Per month
Starting from
12000
Per month
4.5
17.2K
10.1K
5.6K
1.1K
177
90
Pros
Pros
Cons
Cons
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User reviews that mention these apps
Michael F.
Government Administration, 201-500 employees
Used weekly for 2+ years
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Easily build email templates, integrates well with other programs
Un-intuitive platform otherwise, high learning curve
Nesmar M.
Business Supplies and Equipment, 1-10 employees
Used monthly for less than 6 months
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Now I can have access to leads on a easy way.
I love that it helps me manage monthly emails-bulletins for clients
The platform. Has a old style very basic
Verified reviewer
Retail, 51-200 employees
Used weekly for 2+ years
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Easy handling of senderlists and groups. Nice intuitive UX
No good connecyion to our legacy webshop platform.
Dana J.
11-50 employees
Used daily for 1-2 years
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Great platform
I love the easy templates that i can drag and drop into. makes building newsletters so much faster and easier
I wish there were more instructions. there are other things I know that Mail Chimp can do, for a beginner
Tiarra M.
Arts and Crafts, self-employed
Used weekly for 6-12 months
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I love how this platform isn’t to expensive for beginners especially when getting started.
You can grow out of the platform pretty quickly!
Minsu K.
Media Production, 1-10 employees
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Excellent platform for any business that does not currently have a CRM or email marketing platform
Excellent interface options, particularly for marketing automation solutions.Signing up new clients on Mailchimp is simple; it's not as complicated as some other solutions, but it's quick and most individuals can grasp the platform quickly.There is very little mail delivery in the Spam folder.
Mailchimp's website integration possibilities are quite restricted on the platform.Some services are only available if you have a paid subscription.Needs extra servers to meet data demands.
Napolon L.
Marketing and Advertising, 1-10 employees
Used weekly for less than 6 months
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Analytics, can whatch the report of open emails in real time.
Is the best, everything works correctly on this platform
Billie C.
Marketing and Advertising, self-employed
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Easy to use, great for beginners however for more advanced EDM use another platform
It is easy to use and pick up with limited experience
Quite basic Platform in comparison to other EDM sites
Lauren V.
Graphic Design, 11-50 employees
Used daily for 2+ years
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Email Marketing platform
I love how easy Mail Chimp makes it to create and send out professional marketing campaign emails. This platform has really helped our company a lot.
No cons were added to this review
Justin M.
Financial Services, 11-50 employees
Used other for 2+ years
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I liked the ease of use of this software. It was very easy to send out bulk email.
The platform was a little confusing to navigate at first.
Liz E.
Apparel & Fashion, self-employed
Used weekly for 6-12 months
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I love that I can create great looking emails with such ease. It has made a huge difference in my ability to communicate with my clients and two do connected drip marketing.
It is seriously easy to use and I have used it for several projects.
I really had an all good experience with this platform.
Molly H.
Real Estate, 11-50 employees
Used other for 2+ years
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I use the platform for large mass emails for special occasions like holidays but it is not as effective at regular day to day campaigns.
The platform stands alone and allows you to make groups of contacts so that the right emails go to the right people. Most of the functionality of the product is free and that is fabulous!
The platform has integrations with a lot of different programs but getting those integrations set up is difficult. Adding contacts to the platform can be time-consuming as well.
Verified reviewer
Used monthly for 6-12 months
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Simple and free platform.
MailChimp is the go-to email platform, it is relatively simple to use and figure out and is integrated with many other platforms (landing page sites etc.) which also makes it a convenient choice.
While MailChimp is adapting, at this point there are just many other more advanced mass email platforms out there and MailChimp just does not compare. Also....everything gets sent straight to the promotions tab anyway which is not great for smaller scale companies.
Claire W.
Health, Wellness and Fitness, 1-10 employees
Used monthly for 1-2 years
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We increased engagement throughout our department, strengthened and improved awareness of the incredible achievements our dept was capturing, and we were able to do so in a professional way that didn't take up too much time to design and send out on a regular basis. Supervisors were able to see tangible results based on the tracking available.
(1) Very user friendly - if you can use a word document, you can use and design via this platform. The set up allows for easy creation - either from a template or something you design, plus it's simple to add pictures for engaging content. You easily look sharp and professional without a ton of effort on your part. (2) Trackable Insights - their system allows for you to track who opens your email, how long they look at it, what and where they click, etc. This knowledge and understanding is very useful as you gear your content toward what your readers/recipients find most helpful and what you discover they spend the most time reading.
At the moment, I've enjoyed my whole experience with this platform.
Steve F.
Real Estate, self-employed
Used weekly for 2+ years
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Easy and straightforward to use. Lots of features
Didn;t fully integrate their transactional emails into the same platform.
Antonio D.
Design, 1-10 employees
Used weekly for less than 6 months
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Really like how easy is and usefull as a free user
I think this platform is for starters or just basic use
Verified reviewer
Education Management, 11-50 employees
Used monthly for 2+ years
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I'm always a fan of when a software product focuses on doing what they do and doing it well. Mailchimp is a clear example of that. They have remained a consistently strong player in the email marketing space, providing intuitive and easy-to-use software for helping businesses of all sizes and industries with their email marketing goals.
I have found that the strength of Mailchimps integration with CRM platforms varies from platform to platform, so I would encourage users to test-drive it with their unique CRM instance.
Verified reviewer
Human Resources, 1-10 employees
Used daily for 6-12 months
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My first ever email automation platform, Helped us to easily manage the email campaigns for marketing purposes and transactional emails.
With time, the Mailchimp platform has become quite costly for a small startup like us to afford, overall functionality wise it is still the one of the greatest platform in the market.
Carlos María M.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Excellent. The support is incredible, 24x7 with very capable resources. The platform is easy to use and intuitive. New AI capabilities facilitate how to make the best use possible of what MailChimp offers.-
MailChimp is continuosly making improvements in its platform. Today is an all-in-one platform for marketing needs.
Perhaps it should be more flexible regarding the cost per user.
Casey C.
Motion Pictures and Film, 11-50 employees
Used monthly for 2+ years
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Very positive, love using it and has really simplified out analytics for newsletters.
Love the simplicity of being able to send out our newsletter to a wide range of clients easily and with simple tracking.
Sometimes employees have an issue figuring out the platform, but only occasionally.
Arun K.
Education Management, 201-500 employees
Used daily for 1-2 years
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overall its a good platform
email management and selling different products is very easy
offers and coupons in different pattern seems to be difficult to incorperate .Als customer support need to be improved
Jason K.
Nonprofit Organization Management, 51-200 employees
Used weekly for 6-12 months
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the ease of use, and scheduling of mass emails we could send out.
I didn't like that it didn't link to our CRM Ministry Platform.
Susana R.
Information Technology and Services, 51-200 employees
Used daily for 1-2 years
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It has a lot to offer, we've been using it for months and we're very happy with it, we get internal and external feedback, we also send our mails with it and it has been a very nice experience.
I like how simple, effective and right to the point the system works.
Honestly, nothing so far. It's a great platform and we love it
Verified reviewer
Biotechnology, 11-50 employees
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You can edit and set up campaign all in one platform. Really easy to create email templates on this platform.
There's not much I don't like about this software.
Steven D.
Internet, 11-50 employees
Used other for 2+ years
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My number 1 email newsletter platform.
Love the user experience of Mailchimp. So smooth, and intuitive.
The only thing I disliked was mailing credits eventually expired after 12 months.