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Mailchimp vs Iterable Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Iterable is a growth marketing and user engagement platform. B2C marketers use Iterable to send the right messages to the...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$500/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,266

4,590

964

147

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.3

(35)

5

4

3

2

1

18

13

2

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

Nice iterface, easy to use, effective in email marketing. Easy to use as compare to other softwares like Salesforce.
I love how easy it is to upload lists and the workflow area is super intuitive.
User friendly, easy access to Iterable Support through Intercom, big fan of the workflows.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.
Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value.
The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Content Management
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SMS Integration
  • SMS Marketing Managment
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Website Integration
  • eCommerce Integration
  • Total features17
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Content Management
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SMS Integration
  • SMS Marketing Managment
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations1255
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations16
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp

Mailchimp review

Reviewed 2 years ago

Great for years, but the latest iteration feels like it’s going backwards,

Pros

Easy to use template, great feedback and reporting.

Cons

Feels like it is moving more to an e-commerce platform now rather than more general email contact.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Simple, Easy to Use, but not many advanced features.

Reviewed 3 years ago
Pros

MailChimp is VERY easy to use. No learning curve. MailChimp also has a great API with tons of integrations. If you have a tiny email list of say, 10,000 records, MailChimp is the perfect solution for you.

Cons

Mailchimp is not the best solution for larger email lists. Anything over 10,000, I'd consider an alternative software like Iterable or ActiveCampaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp

Gets the Job Done

Reviewed 9 months ago

We use MailChimp as an alternative to Iterable when we need to send lower-intensity campaigns, or set up others with the software.

Pros

Mailchimp's best feature is its ease of use. It is extremely easy to navigate, both on the content creation side of things, and even some more complicated aspects like connecting DNS records and managing tech. It is very user-friendly even for those who are not themselves technologically blessed.

Cons

MC has a good plugin with wordpress, but it is lacking in other direct integrations that similar products like Iterable have to offer.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

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Mailchimp

Steadily improving marketing email capabilities

Reviewed a year ago

Setting up the initial email (announcing new blog posts) was a bit of a chore to get it right. After that, updating is a breeze.

Pros

Mailchimp has been regularly improving by simplifying menus, adding contextual help, and providing flexibility.

Cons

I found a slightly greater learning curve than when I started ConstantContact and iContact. But after a few iterations, find MailChimp just as easy.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend9/10

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Mailchimp

Your first stop for email campaign management

Reviewed 2 years ago

We use Mailchimp to fulfill our clients' email marketing needs.

Pros

Mailchimp has a very low barrier of entry for managing lists, email campaigns and automation. Our clients find it simple to use and it has the solutions we need for the majority of small and medium-sized projects.

Cons

Mailchimp continues to expand and diversify its offerings, which can impact the ease of use and familiarity with their platform. The new branding is great, however, and the current iteration of their platform is one of the best yet.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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Mailchimp

Designing Emails to drive the intended Marketing outcomes

Reviewed 7 days ago

Overall, MailChimp takes away the unnecessary details about setting up email campaigns. Its a solution that works and more importantly works with the on-going business functions.

Pros

MailChimp is the tool which takes away the need to design Emails for marketing, which is a significant effort on the Eng and a process for marketing to rely on another function. With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win.

Cons

Templates can be a bit limiting sometimes, but can be worked around. Cost of campaigns needs to absorb the cost for the tool, and people in reach.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

Mailchimp

Essential, Beautiful and FUN Tool for Building a Loyal Following

Reviewed 2 years ago

I use MailChimp to keep my music fanbase informed of shows and releases, as well as keeping them engaging with my blog and social content. It's great to see which messaging is working an which is falling flat, as well as how often my links are being clicked and by who. Really powerful reporting here, and yet simple to understand. I also use the MailChimp Subscribe iPad app as a mobile sign-up terminal at my live shows and it works like a dream.

Pros

I love how fun MailChimp has remained throughout years of growth and interface transformations. I've used Mailchimp for a long, long time and one day I received a plastic Chimp in the office. I was hooked. The 'attitude' of a tool goes a long way to how much we enjoy using it - and I tend to use the tools that bring me joy much more than those that feel like 'work'. MailChimp is peppered with little...

Cons

Sometimes it can be challenging to wrap your head around the workflow of MailChimp. They are constantly tweaking the interface, which is good because it gets better with each iteration. But I'm not sure they have nailed it yet. Using merge fields can be clunky too. While MailChimp is easy to use, things like A/B testing and automation are likely beyond the reach of the novice user.

Mailchimp vs. Iterable

See how Mailchimp and Iterable stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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