Mailchimp vs Iterable Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Security
Audit logs
Encryption
File sharing
Security alerts
Access control
Data policy
Social presence
Facebook
Twitter


Reviews

Aaron Pinkham

Mailchimp review

2019-04-14

Great for years, but the latest iteration feels like it’s going backwards,

Pros

Easy to use template, great feedback and reporting.

Cons

Feels like it is moving more to an e-commerce platform now rather than more general email contact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Political Organization company, 11-50 employees)

Simple, Easy to Use, but not many advanced features.

2018-08-15

Pros

MailChimp is VERY easy to use. No learning curve. MailChimp also has a great API with tons of integrations. If you have a tiny email list of say, 10,000 records, MailChimp is the perfect solution for you.

Cons

Anything over 10,000, I'd consider an alternative software like Iterable or ActiveCampaign.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jack Dorney

Your first stop for email campaign management

2019-01-23

We use Mailchimp to fulfill our clients' email marketing needs.

Pros

Mailchimp has a very low barrier of entry for managing lists, email campaigns and automation. Our clients find it simple to use and it has the solutions we need for the majority of small and medium-sized projects.

Cons

The new branding is great, however, and the current iteration of their platform is one of the best yet.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Dave Von Bieker

Essential, Beautiful and FUN Tool for Building a Loyal Following

2018-09-06

I use MailChimp to keep my music fanbase informed of shows and releases, as well as keeping them engaging with my blog and social content. It's great to see which messaging is working an which is falling flat, as well as how often my links are being clicked and by who. Really powerful reporting here, and yet simple to understand. I also use the MailChimp Subscribe iPad app as a mobile sign-up terminal at my live shows and it works like a dream.

Pros

I love how fun MailChimp has remained throughout years of growth and interface transformations. I've used Mailchimp for a long, long time and one day I received a plastic Chimp in the office. I was hooked. The 'attitude' of a tool goes a long way to how much we enjoy using it - and I tend to use the tools that bring me joy much more than those that feel like 'work'. MailChimp is peppered with little touches like this. For example - the high-five every time I hit send. Never gets old. Fun aside - the free tier is a godsend for small businesses, non-profits and artists like myself. I've used the paid tiers at work and the free tier at home and they've done an excellent job dividing up what features belong behind a paywall. MailChimp is a totally capable mailing list manager on the free tier.

Cons

They are constantly tweaking the interface, which is good because it gets better with each iteration. But I'm not sure they have nailed it yet.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more