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Mailchimp vs LeadSquared Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.5K

5.2K

1.1K

165

80

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.3

154

5

4

3

2

1

76

59

14

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

I recommend LS for any start up, mid size enterprise or a high scale enterprise, trust me on this looks like words of ease in praising the apps, But in fact it is a True Value Addition.
My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial.
Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Some features are missing at the time of this review but not going to mention them as I know they are in the pipeline.
Integration with other MIS softwares is a bit of a pain. Emailer campaign setup could be a little easier.
Sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review23 days ago

Key features

  • Total features157
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Call Distribution
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Monitoring
  • Call Reporting
  • Call Routing
  • Call Scripting
  • Call Tracking
  • Call Transcription
  • Call Transfer
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Computer Telephony Integration
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Dispatch Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Triggered Actions
  • Fee Management
  • Field Sales Management
  • For Financial Institutions
  • For Insurance Industry
  • For Medical Purposes
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GPS
  • Geolocation
  • Geotargeting
  • HIPAA Compliant
  • Higher Education
  • IVR/Voice Recognition
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Interview Scheduling
  • Inventory Management
  • K-12
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Learning Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Medical History Records
  • Messaging
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Location
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Online Time Clock
  • Opportunity Management
  • Patient Communications
  • Patient Engagement
  • Patient Management
  • Payment Collection in the Field
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Predictive Dialer
  • Prioritization
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Records Management
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Role-Based Permissions
  • Route Optimization
  • Routing
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Scoring
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Student Information/Records
  • Student Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Work Order Management
  • Workflow Management
  • eCommerce Management
  • Total features175
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Call Distribution
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Monitoring
  • Call Reporting
  • Call Routing
  • Call Scripting
  • Call Tracking
  • Call Transcription
  • Call Transfer
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Computer Telephony Integration
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Dispatch Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Triggered Actions
  • Fee Management
  • Field Sales Management
  • For Financial Institutions
  • For Insurance Industry
  • For Medical Purposes
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GPS
  • Geolocation
  • Geotargeting
  • HIPAA Compliant
  • Higher Education
  • IVR/Voice Recognition
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Interview Scheduling
  • Inventory Management
  • K-12
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Learning Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Medical History Records
  • Messaging
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Location
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Online Time Clock
  • Opportunity Management
  • Patient Communications
  • Patient Engagement
  • Patient Management
  • Payment Collection in the Field
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Predictive Dialer
  • Prioritization
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Records Management
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Role-Based Permissions
  • Route Optimization
  • Routing
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Scoring
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Student Information/Records
  • Student Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Work Order Management
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1801
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations45
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier