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Mailchimp vs Litmus Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Litmus helps agencies, designers and marketers to build, test, preview and track their emails for optimal email campaign effectiveness
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
$
10
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$
99
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,609
4,794
1,007
155
73
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this appPros
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
DW
Daniel W.
Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.
JW
Jonathan W.
It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.
jr
johana r.
Pros
Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.
AR
Anonymous Reviewer
The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.
AR
Anonymous Reviewer
Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.
Mike D.
Cons
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
AM
Antonio M.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.
MS
Mary S.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
NW
Nathan W.
Cons
We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.
Mike D.
There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.
James W.
Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished.
James W.
Key features
- Total features121
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Content Management
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Offline Response Collection
- Performance Metrics
- Personalization
- Post Scheduling
- Preview Functionality
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- URL Customization
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management
- Total features19
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Content Management
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Offline Response Collection
- Performance Metrics
- Personalization
- Post Scheduling
- Preview Functionality
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- URL Customization
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations1498
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations14
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
AR
Anonymous Reviewer
Verified reviewer
Individual & Family Services, 11-50 employees
Used weekly for 2+ years
Review source
Share this review:
Great for our needs, which mostly involve lower volume, simple email campaigns.
Pros
Most of our clients don't require very sophisticated email programs, but Mailchimp really delivers with it's simple, easy to use interface, which allows many people on our team to pinch hit in times of need. Great set of features.
Cons
We need to use Litmus to test all of our emails before sending to ensure they look good in all email clients. Would be much more effective to have this kind of tool as an integrated part of the Mailchimp system.
US office
56 Top Gallant Road
Stamford, CT 06902
USA
Registered office
Calle Álava 121
08018 Barcelona,
Spain
For vendors
Our company
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