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Mailchimp vs Litmus Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Litmus helps agencies, designers and marketers to build, test, preview and track their emails for optimal email campaign effectiveness
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
13
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
99
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
15.8K
9.3K
5.1K
1K
163
78
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Mike D.
James W.
James W.
Key features
- Total features156
- AB Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Booking
- Online Store Builder
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features19
- AB Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Booking
- Online Store Builder
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations1726
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations15
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Verified reviewer
Individual & Family Services, 11-50 employees
Used weekly for 2+ years
Review source
Share this review:
Great for our needs, which mostly involve lower volume, simple email campaigns.
Most of our clients don't require very sophisticated email programs, but Mailchimp really delivers with it's simple, easy to use interface, which allows many people on our team to pinch hit in times of need. Great set of features.
We need to use Litmus to test all of our emails before sending to ensure they look good in all email clients. Would be much more effective to have this kind of tool as an integrated part of the Mailchimp system.
Paul S.
Information Technology and Services, 1-10 employees
Review source
Share this review:
I've been using Mailchimp for over five years and have used several other products. I typically recommend Mailchimp to users that are looking for an email service. It's clean, and easy to understand how to use the service. I really like the user interface.
The recent Litmus integration that tests your email in many different email clients is pretty great. It's nice to have it all in one easy to use platform. Also, at the time of writing this review, they let you 'hold' your monthly service, thereby only paying for the times you use the service.
It lacks some features that make it good for extremely large companies.
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