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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Litmus helps agencies, designers and marketers to build, test, preview and track their emails for optimal email campaign effectiveness
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Individual & Family Services, 11-50 employees
Used weekly for 2+ years
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Great for our needs, which mostly involve lower volume, simple email campaigns.
Most of our clients don't require very sophisticated email programs, but Mailchimp really delivers with it's simple, easy to use interface, which allows many people on our team to pinch hit in times of need. Great set of features.
We need to use Litmus to test all of our emails before sending to ensure they look good in all email clients. Would be much more effective to have this kind of tool as an integrated part of the Mailchimp system.