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Mailchimp vs Mailigen Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Mailigen is an email marketing automation software that helps small to medium-sized businesses drive sales, nurture leads...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,283

4,608

968

148

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.8

(53)

5

4

3

2

1

42

10

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.
So far it has been a very good experience - it doesn't cost a lot, it's very easy to use, costumer support team is very responsive and helpful.
It's packed with lots of features like email and SMS marketing, you can run A/B split tests and email automation is one of the best aspects where Mailigen is a great innovator at.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

It's a pity that it's not possible to stop the e-mails sending if I notice some mistake in tekst after sending.
There sometimes are errors with font formatting - it doesn't apply the changes with first time. Actually it happens so often that I am used to make most of font changes twice.
Drag and drop features are a bit slow on my computer (but maybe's from my pc performance).
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Auditing
  • Auto-Responders
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Image Library
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Newsletter Management
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Ratings & Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SMS Integration
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Video Streaming
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Auditing
  • Auto-Responders
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Image Library
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Newsletter Management
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Ratings & Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SMS Integration
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Video Streaming
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations1256
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations46
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailigen

Pretty good email platform for a very cheap price

Reviewed 3 years ago

Its a good overall service at a very cheap price. I like their team personally and they are flexible and reasonable ie at adding options or giving credit for referring them (even if we did not use the affiliate link), adding options like dedicated IP - if you do not need a lot of integrations like i mentioned under cons, mailigen is a great option

Pros

Its a good ESP with a decent amount of functionality, good support and a nice staff at really cheap prices especially if you are a high volume sender like us

Cons

My main problem with Mailigen is that since they are smaller they integrate a lot less with plugins we use on wordpress for example subscribe forms every time we want to use one like Sumo or optionmonster we need to ask their IT if they can support Mailigen or write some custom code to integrate or export users from mailchimp to mailigen

Mailchimp vs. Mailigen

See how Mailchimp and Mailigen stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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