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Used daily for 2+ years
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This product works well for my low and middle class e-shops which offer limited number of products, mostly in the same category, with a smaller budget for running and promotion. For the more advanced needs, this system cannot offer enough functions and there is not enough resources for customers. Free version is too simple. For some results, paid themes and plugins are needed. Then e-shop may generate some income.
OpenCart is not as demanding as other e-shops in terms of resources. It doesn't use server sources as high as other apps. You can run it on standard on a shared hosting. There is fairly simple interface so it is easy to setup a shop, very simplified. It can be used by beginners. Simple UI on the back-end and fairly descent front-end makes it easy to use. Easy backup.
Very hard to update or modify. It can just break down and not work even if you roll out backup of the previously working site. SEO is terrible even with paid plugins. To make addresses and descriptions work is so hard. Never made it to work completely as it would on standard shops Magento, or Wordpress. One-page shopping is not working well even with paid plugins. Marketing options are very limited...