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Mailchimp vs Qualtrics CoreXM Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback and provide insight into brand...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,351

4,646

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

277

72

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.
It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.
Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.
Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.
The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features139
  • 360 Degree Feedback
  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Benchmarking
  • Brand Guidelines
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • Form Builder
  • Forms Management
  • Funnel Analysis
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • HR Management
  • Heatmaps
  • IVR / Voice Recognition
  • Idea Management
  • Image Library
  • Incident Management
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lifecycle Management
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Market Data Analysis
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Panel Management
  • Paper-Based
  • Personalization
  • Phone-Based
  • Post Scheduling
  • Predictive Analytics
  • Predictive Pricing Models
  • Preview Functionality
  • Pricing Analytics
  • Prioritization
  • Product Data Management
  • Product Roadmapping
  • Profitability Analysis
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recruitment Management
  • Referral Tracking
  • Registration Management
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Support Audio/Images/Video
  • Support Ticket Tracking
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Third Party Integrations
  • To-Do List
  • Traceability
  • Training Management
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Research Analysis
  • Visual Editor
  • WYSIWYG Editor
  • Website Integration
  • Website Monitoring
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features112
  • 360 Degree Feedback
  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Benchmarking
  • Brand Guidelines
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Triggered Actions
  • Face-to-Face
  • Feedback Management
  • Form Builder
  • Forms Management
  • Funnel Analysis
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • HR Management
  • Heatmaps
  • IVR / Voice Recognition
  • Idea Management
  • Image Library
  • Incident Management
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lifecycle Management
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Market Data Analysis
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Panel Management
  • Paper-Based
  • Personalization
  • Phone-Based
  • Post Scheduling
  • Predictive Analytics
  • Predictive Pricing Models
  • Preview Functionality
  • Pricing Analytics
  • Prioritization
  • Product Data Management
  • Product Roadmapping
  • Profitability Analysis
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recruitment Management
  • Referral Tracking
  • Registration Management
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Status Tracking
  • Subscription Management
  • Support Audio/Images/Video
  • Support Ticket Tracking
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Test Scheduling
  • Text Analysis
  • Third Party Integrations
  • To-Do List
  • Traceability
  • Training Management
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Research Analysis
  • Visual Editor
  • WYSIWYG Editor
  • Website Integration
  • Website Monitoring
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1367
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Mailchimp vs. Qualtrics CoreXM

See how Mailchimp and Qualtrics CoreXM stack up against each other by comparing features, pricing, ratings, integrations, security & more.