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Mailchimp vs SAS Visual Analytics Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

SASĀ® Visual Analytics enables reporting, data exploration and analytics that empowers everyone to discover and share powerful...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

10

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,647

4,830

1,011

156

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.3

36

5

4

3

2

1

17

14

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

MS

Mohamad S.

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

MD

Melissa D.

Pros

I have a great experience with this tool as this is very easy to use and EDA(Exploratory Data Analysis) through charts are very much effective and attractive.

AR

Anonymous Reviewer

This software is excellent in relation to every segment of business intelligence. It covers every aspect of our business and provides the opportunity synergize.

OA

Olayinka A.

Coding is pretty much easy and visualization is best. Also, customer support is high and It can fetch billions of records for processing and processing speed is very high.

AR

Anonymous Reviewer

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

The SAS team stated our original technical onboarding person had an illness or emergency and then we didn't hear back with a new contact [SENSITIVE CONTENT] until about a month later.

SS

Sai S.

However, it is just functional. Any customization on plots are difficult and requires you to understand intricacies of SAS Graph package.

ss

saj s.

I came from non-coding back ground so it was very tough for me. when i learnt R, I was worried more and then shifted to SAS.

km

kala mallik m.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features121
  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Association Discovery
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ETL
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Financial Reporting
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • KPI Monitoring
  • Key Performance Indicators
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Analysis
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Statistical Simulation
  • Strategic Planning
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • Time Series Analysis
  • Trend / Problem Indicators
  • URL Customization
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Services
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features50
  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Association Discovery
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ETL
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Financial Reporting
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • KPI Monitoring
  • Key Performance Indicators
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Marketing Reports
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Analysis
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Statistical Simulation
  • Strategic Planning
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • Time Series Analysis
  • Trend / Problem Indicators
  • URL Customization
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Services
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1561
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations4
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use email marketing for small business

Reviewed 5 years ago

It was easy to design beautiful marketing campaign to our list - quickly. It was easy enough to understand even for those employees with no background in marketing automation.

Pros

Ease of use. I've used quite a few email marketing tools, and MailChimp is one of the best. I like the fact that there are built-in templates which are fully customisable. Integrates seamlessly with Salesforce, too. The program is really easy to use, even for those who have never used marketing automation tools before

Cons

Would be great if they could add more visual reporting like Google Analytics without having to export the data to Excel.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Just as good as the rest

Reviewed 3 years ago

I think it's top 5 of email platforms. It syncs seamlessly with most SAS. Good overall!

Pros

I like the ease of the dashboard but honestly all of the major players in this space offer something similar.

Cons

Its overall pricey but you are paying to reach an inbox successfully.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Clean looks, reliable execution

Reviewed 3 years ago

I used Mailchimp to send newsletters to tens of thousands of people three times a week. They always went out on time.

Pros

You can immediately see the result of what you're intending to do. A great tool for its visual feedback, general ease of use, and speed. Being able to see analytics is nice.

Cons

Dragging is not intuitive. We think we can drag just like in PowerPoint but it actually takes some figuring out of what to click to move sections within an email template. Moving sections is a super-common thing to do when making emails so this was a pain to deal with before I figured it out.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Simply the best product

Reviewed 3 years ago

I really enjoy using mailchimp.

Pros

This is one of the best examples of a visual editor I've ever used. Everything I want to drop into my e-mail forms goes exactly where I want it. The site's analytics are easy to understand and very detailed.

Cons

Sometimes the tools to share the sign up link work a little unintuitively.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The best service for emailing

Reviewed 4 years ago
Pros

Mailchimp for me is a synonym of emails. Love that you can easily register and start using even if you don't really have experience in making emails.

Cons

Everything is perfect - analytics, templates, everything.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Super easy customer communication

Reviewed 4 years ago

Great customer communication and analytics.

Pros

MailChimp is really easy to use and does all the things you'd want it to. It manages contact lists, has tons of great templates to create nice looking emails, and provides effortless analytics. MailChimp has allowed my organization to understand how our customers interact with email and use that data to make better customer communications that get opened more often. Whenever we've had a question, MailChimp staff have been immediately responsive. There are a lot of business email services out there, but MailChimp is the best in my opinion.

Cons

I wish the pricing was lower. As we've built our audience, we've had to pay more for the next tiers of service. The payment is reasonable, but we don't have a large budget. Obviously, it's worth the money, but if I had a magic wand...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

User friendly UI - Also good for starters.

Reviewed 4 years ago
Pros

The User interface is very clean and easy to understand.

Cons

Less option for customization and analytics

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

What can anyone say about MailChimp? Simple the best!

Reviewed 4 years ago

Great tool, great price, great analytics.

Pros

We have used mailchimp for over 5 years - great features, great analytics - overall a great tool to use. Also pricing makes it a great addition to our business. Very cost effective for any company who uses email marketing.

Cons

We sometimes worry with Mailchimp expanding into other services, like advertising, we do not want them to lose focus on emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Newsletter made easy

Reviewed 3 years ago
Pros

Mailchimp makes it easy to configure and manage the whole process of creating and managing newsletters. Lists management, landing pages to subscribe, unsubscribe and edit details are managed in a very short time.

Cons

visual formatting of the newsletter is sometimes requiring higher IT skills.

Overall Rating
  • Value for money