Mailchimp vs SendinBlue Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Abigail Nwaocha

Verified Reviewer

Simple email marketing tool for bloggers and small businesses

2016-11-14

And their suggestion to everything is “Contact customer support” If only they knew  I also wish the free plan came with a bit of automation but I guess what is what Drip or SendinBlue is for.

Pros

Mailchimp is easy, it is also the go-to email marketing software for small businesses and bloggers. It is easy to use, the signup form allows more customization options than most email marketing softwareS. The free plan allows 2000 subscribers.

Cons

The templates compared to other Softwares like SendinBlue, Active Hosted, Mailpoet, and Benchmark is a bit basic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10

Recommendations to others considering Mailchimp

Mailchimp is a great email marketing solution for beginners, the interface is clean and there are less chances of being overwhelmed. The free plan is great for bloggers or those who want to start focusing on building their list. As your skill increases you would need to upgrade or try a different Email marketing software because the free plan doesn't come with several important features.

Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Mofoyeke Omole

Direct Marketing experience

2018-08-01

Pros

Excellent with templates, easy integration into WordPress theme. And good reporting / mail performance system.

Cons

Takes a lot of time to understand editing the template unlike sendinblue which is a lot more easy to use.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Wong Choon Hooi

Mailchimp review

2018-12-15

Pros

1. It is easy to use email marketing software for small businesses 2. Ability to easily integrate with Salesforce. 3. I can import Mailchimp mail list into Facebook Audiences seamlessly.

Cons

The templates compared to other Softwares like Active Hosted, SendinBlue, and Benchmark is a too simple. 2.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Paul Johnson

A alternative to MailChimp at a fraction of the cost

2019-02-28

Pros

The pricing is much cheaper than Mailchimp but features are awesome.

Cons

There are lot of integrations available in Wordpress but not quite as many as MailChimp. Common guys support this fab business and push integrators to include with Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Martin Aarts

Great competitor to Mailchimp

2018-11-28

Great almost on par with mailchimp.

Pros

Great software, easy to use. Email designer works great and makes creating good looking mails simple.

Cons

Some things could be clearer. For example when a mail couldn't be send, it didn't give a helpful error, but had to contact support to figure out what was wrong.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Luuk de Waal Malefijt

Good choice when Mailchimp became too expensive for your size

2016-10-26

We grew a lot on Mailchimp and it became too expensive for us.

Pros

It's cheaper than Mailchimp for our list size.

Cons

The campaign editor is glitchy. I addressed the issue but the devs had other priorities than details (understandably). The API doesnt support server-side double-op-in subscriber registration, but is overall easier than Mailchimp's.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Luuk,

Thanks for taking time to share your experience with us! I¿ve shared your feedback about the email builder with our team, and I'm happy to confirm that we already have some great improvements coming very soon!

SendinBlue API users who would like to implement a double opt-in process have a couple of handy options for achieving this functionality:

1. SendinBlue Automation can be used to build a double opt-in process, using the workflow in this post: https://help.sendinblue.com/hc/en-us/articles/211244629.

2. Alternatively, you could use the current API functionality and follow a similar logic as described in the Automation post above.

I hope these suggestions are helpful, however if you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Mufaddal Mala

Not very happy with their verification process and anti spam measures

2018-12-29

Customer service takes more than 24 hours to reply

Pros

You can upload unlimited contacts and send a few hundred emails free per day.

Cons

The delivery rate is nowhere comparable to the big guns like mailchimp

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Sean Aranda

Great value

2016-10-26

I had to do A LOT of manual tweaks to make that work on our site with your company, while mailchimp would have been very easy.

Pros

Price, Easyness to use

Cons

Not many third party plugins or apps support Sendinblue while they support MailChimp

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering SendinBlue

None off the top of my head

Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Sean,

Thank you for sharing your review about SendinBlue! Hearing from our users is the best way for us to learn, and to improve our tools and your overall experience.

I¿ve shared both aspects of your feedback with our team, so we can work on improvements for future updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Antoine Le Metté

Good software overall

2017-10-17

Pros

really easy drag and drop templates. Campaigns are easy to use and the dashboard is efficient. All the basics are implemented.

Cons

Not as complete as some competitors such as Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Antoine,

Thank you for sharing your review and feedback about SendinBlue! We're glad to hear that many features are working well for you, and we'd like to learn more about the areas where we can improve. :)

If you're open to sharing more details, we would love to know:

- Which types of marketing automation could we add to help you get the most use from SendinBlue?

- Are their specific features we could add would help us serve you more completely (such as MailChimp)?

Please feel free to reply to this message directly, or you are also welcome to email us at contact@sendinblue.com with your feedback. If you email contact@sendinblue.com, please also mention this review and include a link so that we can connect your feedback. :)

Thanks for using SendinBlue!

Kind regards,
Erin
SendinBlue

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Melanie Evans

Wants to Be Mailchimp, Isn't

2019-04-05

I am glad I managed to talk the client using it into switching to Mailchimp instead.

Pros

If you were not used to working in Mailchimp you may like this software.

Cons

It wasn't my choice to use the software - a client had it in place - and I found it to be clunky and overly complicated, especially when it came to creating triggered drip mail campaigns, which is what I had been tasked with. It often missed triggers for no explained reason, and needed to be checked often, defeating the purpose of putting an automation in place.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Sheree Englehardt

Satisfactory Service

2017-02-08

Prior to this I was a MailChimp customer for years but their transactional costs were too high.

Pros

The support is good. Not too hard to use.

Cons

I do not get alerts when people subscribe or unsubscribe.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering SendinBlue

The way they count opens and clicks is different than Mailchimp. My click rate is lower in SendInBlue. Not sure why.

Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Sheree,

Thanks for taking time to share about your experience with SendinBlue! We appreciate your feedback. :)

We noticed that you have a question about the variance in open rates between SendinBlue and MailChimp. It looks like your campaigns are being well opened and delivered across most popular inbox providers, which is the first area we would check when concerned about your click rates. In that case, it may be due to a difference in how click rates are calculated between the two tools.

According to their knowledge base, "MailChimp reduces this margin of error by factoring in click-throughs with open rates." http://kb.mailchimp.com/reports/about-open-and-click-rates

On the other hand, SendinBlue does not automatically count all clicks as an open, since some softwares and social sharing may also generate clicks.

I hope this information is helpful! Please feel free to email us at contact@sendinblue.com for additional assistance.

Best,
The SendinBlue Team

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Jon Patterson

Lower-cost alternative to other ESP's

2018-12-08

Pros

Very affordable for volume that you can send. New features regularly. Can also easily purchase a dedicated IP which is not found in a lot of other ESP's.

Cons

Other tools like MailChimp far exceed the capabilities in Sendinblue.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Norris Campbell

Verified Reviewer

SendInBlue and Google Analytics

2015-06-02

I left mailchimp to try this but mailchimp seems to be more helpful with guides and information on how to integrate different platforms on your email marketing profile.

Source: GetApp
3 of 3 people found this review helpful
Helpful?   Yes   No

Response from SendinBlue


Hello,

Thanks for reaching out and we're sorry for any frustration you experienced when trying to integrate with Google Analytics! We've created a tutorial for how to enable Google Analytics tracking and you can view this information here:
https://resources.sendinblue.com/en/google-analytics-integration.

Please don't hesitate to contact our customer support team (contact@sendinblue.com) if you need any assistance or have additional questions.

Thanks for giving SendinBlue a try!
- The SendinBlue Team

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
R Dupper

Sweet and swift

2017-02-15

Coming from Mailchimp, SendInBlue was a breeze to work with.The pricing is way friendlier, too.

Pros

All

Cons

Lack of integrations with other softwares. Mailchimp is way ahead there, logically.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Paul Vincent

An excellent low cost alternative to Mailchimp!

2016-11-15

We took up Send in Blue after working with Mailchimp for about three years.

Pros

Good interface, no limit on the number of email addresses - a good alternative to Mailchimp's subscriptions-based pricing.

Cons

The Email designer interface isn't quite as easy to use as Mailchimp's, but it's not a terrible interface by any means.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering SendinBlue

Seriously consider this if you're thinking of using Mailchimp, or moving away from Mailchimp.

Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Paul,

Thank you for taking time to share your experience with us! I'm very glad to hear that SendinBlue has become an overall good fit for your needs.

We also greatly appreciate you letting us know about the areas where improvement would be helpful for you. Our team works actively to incorporate feedback like yours into into our updates!

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to receive your feedback and offer help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Anonymous
(Performing Arts company, 501-1000 employees)

An OK alternative to MailChimp

2018-11-05

Pros

I was drawn in by the price point - way lower than MailChimp. The functionality is similar and it certainly does its job for e-blasts for a small artist.

Cons

The layout of emails is a little hard to get a hang of, and hard to navigate on my small laptop screen. There aren't great options for a small company like ours for payment, so we pay as we go instead of having a subscription.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Anwar craven

great system and value for money

2017-02-08

having used awebber and mailchimp for many years i can safely say that sendinblue is by far a better system and i have moved my entire business platform over to sendinblue.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Sanne Huijbregts

I'm extremely happy with the simpleness of use and quality of emails!

2018-06-12

More coverage for my monthly output as a musician.

Pros

It's very no-nonsense and you have a clear overview of all your stats, emails and contacts. Even for a dyslexic person it's a great tool to write newsletters!

Cons

The 300 emails per day limit, but I prefer that over a contact list limit like with mailchimp or others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Anonymous
A verified reviewer

Excellent alternative to higher costing mail services

2018-06-08

As my email list was getting larger, I needed a FREE alternative to MailChimp - SendinBlue was the only option that let me have an unlimited list but limit my emails sent - perfect for my newsletter.

Pros

The unlimited number of email addresses. I need to keep a large list but send newsletters in small batches, this is a perfect free alternative for me to do that.

Cons

Looking to upscale is a big leap, but I supposed credits could work, need an 'almost-free' (super low cost) option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Liane Membis

Really great e-mail product

2016-11-03

I had to switch over from Mailchimp because the cost of having a large mailing list was too high.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Brad Swift

Personal attention at an economical price

2016-10-27

I switched over from MailChimp to SendinBlue a few months ago and have been very pleased with the change.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Adrianna Vidal

Glad I switched over from MailChimp

2017-02-23

Send in Blue is ridiculously easy to use and way way waayy cheaper than what I was paying at Mailchimp. Not to mention their customer service is easy to get a hold of and super helpful. 10/10 do recommend!

Pros

Ease of Use

Cons

Nothing I don't like!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Lora Innes

Switched From Mailchimp And Haven't Looked Back

2017-02-08

I switched to Sendinblue after I reached the free limit on Mailchimp and was looking for a more affordable option.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Tone Jarvis

Affordable Email Solution For A Growing Business

2017-02-23

We switched from Mailchimp to SendinBlue after reading about their service on another website.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Riccardo C.

Good for the price

2016-10-27

In this respect SB is lagging behind competitors (mailchimp mainly) who offer better service, but for a much higher price.

Pros

Low price, basic funcionality makes it easy, very clear settings. Customer service is fine so far.

Cons

Speed, reporting tools, too basic when it comes to social networks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

6/10

Recommendations to others considering SendinBlue

Make it faster and improve reporting for paying customers, even for SME's like mine with few subscribers. Can be rewarding in the long term for SB. I'd swich to a competitor if they would offer those features with the same price point.

Source: Capterra
Helpful?   Yes   No

Response from Sendinblue


Hi Riccardo,

Thank you so much for taking time to share you experience with us! Hearing from our users is the best way for us to learn, and to improve our tools and your overall experience.

I will share both aspects of your feedback with our team, so we can work on improvements for future updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Katie McDaniel

A far more affordable option than MailChimp

2017-02-08

The biggest problem is user identification, it isn't as well known as MailChimp so we did a final email from our server to our contacts telling them we were switching and explaining why we were using SendinBlue in order for that not to be a problem.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Benjamin Buske

Verified Reviewer

Nice tool for marketing automation

2018-05-06

Pros

I have been using it, after I had some issues with MailChimp and I was really surprised.

Cons

SendinBlue in its free version lacks some important features. For example, there is no social media support, unless you get one of the paid plans. For bigger businesses, the free plan with its limited email support might also be an issue. In addition, there is no plan, that offers unlimited emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more
Kelly Michelle

The most useless email marketing company out there!

2019-03-29

I have multiple online eCommerce businesses and I decided to try moving one over to SendInBlue from Mailchimp. I have a very clean and legitimate list of contacts (14500+) that was all organically gathered directly through my website, many of which are actual past customers with purchases!

Pros

Absolutely none. It's a useless company that lies and withholds all of it's requirements and practices, and will result in most people being completely unable to use it even with beautiful, clean, legitimate large lists. (Especially those with large lists)

Cons

Deceptive practices. Lies. Required 15% open rate on the first 500 email sent within 36 hours. (Any large list won't get that rate) They do NOT send to your whole list, only to a random 500. Then most emails end up in the spam folder. They shut you down after 36 hours if you don't reach their open rate requirement , steal your first months payment, and make you unable to use their features. The ONLY solution is to purchase a dedicated and complicated IP, this is a lying, deceptive company and the price does NOT accurately reflect anything. Nobody with any sort of larger sized legitimate eCommerce mailing list will be able to use their service. But they'll be happy to take your money so you can find that out!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
SendinBlue Reviews
SendinBlue
Automation, Marketing & Transactional Email, and SMS Service
Read more