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Mailchimp vs HubSpot Sales Hub Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.3K

5.1K

1K

163

78

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

372

5

4

3

2

1

247

99

24

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

It works great in terms of keeping track of opportunities, leads, customers etc. I also like that you can log (and track) your emails, notes, calls, and the like.
Deal/contact creation and management is user-friendly and easy, and love the ability to push tasks to myself. I especially love the integration with gmail.
It helps me with my inbound marketing, SEO, CRM and many other needs. The vendor is great and customer service is incredibly responsive and helpful.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

There is this general issue I have (or struggle with) when it comes to Hubspot is all the different tools that they have and how they all sort of work together but also maybe not.
The result is that I have to manually tell it not to enter a personal email into the CRM, which is a pain.
And its sometimes hard to know which "hub" you are in and whether that communicates with other places.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features156
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Prioritization
  • Proposal Generation
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features65
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Prioritization
  • Proposal Generation
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1726
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations106
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

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Tara H.

Retail, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best Email Software for Small or Mid-Sized Companies

Reviewed 4 years ago

Creating easy layouts that can be duplicated for daily sends. Great to build a list out, but then you reach a glass ceiling.

Pros

Easy to set-up and get going for those new to email marketing. They have preset templates to use that are easy to manipulate. You can see detailed analytics of how your campaign went. List segmenting is also a breeze. Integrates into a variety of other software and even has an easy app to take email sign-ups to events.

Cons

Integration with ecommerce can be a bit tricky to track the conversions of email sales in MailChimp. Once your company reaches a certain size, you may need to upgrade to a more complex and dynamic software such as Bronto or HubSpot.

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Nathan P.

Computer Software, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp brings for more to the table than the name portends.

Reviewed 4 years ago

Overall, I couldn't imagine a better tool for our business (small-to-midsized). Whether we're sending drip campaign emails, payment reminders, mass email marketing, or simple survey emails, this is our tool of choice, bar none. I can't recommend MailChimp's suite of tools enough.

Pros

MailChimp has literally become our hub for ABM. It's extremely intuitive, and the integrations suite is so deep, that it has both the company I work for and my personal business covered. Their templates make it easy to get started if you don't have a plan already. Their segmentation tools are truly next level, and the reporting is the best at this price point (at least compared to Marketo and Hubspot).

Cons

They are very picky about leads that you use through their software, so make sure that you have done email validation on your data set before you run it through their platform, or they will ding you for it.

AR
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Verified reviewer

Management Consulting, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Look no further

Reviewed 4 years ago

Wouldn't recommend a different software like Hubspot over this one!

Pros

I have used many different marketing campaign tools during implementations and nobody has a better tool for easy set up and teaching. Very good for young businesses.

Cons

I haven't found many things this software can't do when it comes to segmentation of leads and customer data.

EM
AvatarImg

Elaine M.

Computer Software, 10,001+ employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mail Chimp, can't use free trial like you can Hubspot, so became familiar with Hubspot

Reviewed 4 months ago

Very very disapointing, I would never use mailchimp now that I found hubspot, I think Hubspot is user friendly and shows you where to go to learn to use the interface.

Pros

It promised a lot, however as a kinethetic person I couldnt evaluate the program within the trial and see if I was getting any results, not even in sending a message, so I ditched the whole idea of Mailchimping my email.

Cons

Couldnt send out emails on free trial to see if I liked it.

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Tracy A.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Great Program that continues to offer more every month

Reviewed 5 years ago
Pros

I used this software several years ago but at the time it had a limited scope. Since that time they have made vast improvements and it's amazing how much more you can do with it now. It also integrates with my website, Shopify which is fantastic!

Cons

Like all software programs, it does have a learning curve, but is very intuitive. I wish it had an integration with Hub Spot CRM.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Mailchimp logo

Mailchimp

Not my favorite

Reviewed 2 years ago

We had a hard time using Mailchimp due to our industry. They restricted a lot of content for CBD.

Pros

Full marketing hub which is really convenient. Flexible pricing. Allows merchants to easily create campaigns. Its very user friendly.

Cons

Way too restrictive for my industry. Lackluster email templates. We found that the email creation aspect could be more attractive.

BH
AvatarImg

Britney H.

Newspapers, 201-500 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Decent program

Reviewed 4 years ago
Pros

Our company used to use mailchimp for a long time so we're used to their system. Easy to use.

Cons

Not the most delicate program out there. Other programs like Hubspot and SecondStreet might be better.

AR
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Verified reviewer

Veterinary, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Powerful Email Software

Reviewed 4 years ago

Our multimillion dollar company utilizes this software to track email campgains success. In both a B2B and B2C format. We then integrate it with Hubspot.

Pros

Powerful insight on Email Campaigns. Extremely user friend and aesthetically pleasing. Integrates with Hubspot

Cons

Super focused software. It does emails and that’s it.

AR
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Verified reviewer

Financial Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Recent Upgrades Have Made it Shine!

Reviewed 9 months ago

One of the best things about Mailchimp is the free pricing tier. No one else lets you use so many features of their platform to start your business' email marketing for free!

Pros

Mailchimp has become a robust marketing hub after the recent changes and I love the templates and customizations that are possible now.

Cons

Since they've updated and added so much more, I have no issues with the software. If anything, I feel it has become my new favorite.

IP
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Ian P.

Security and Investigations, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Solid Tool for Email Marketing

Reviewed 3 years ago

My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.

Pros

What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.

Cons

What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing...

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Francesco D.

Information Technology and Services, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Nice and Powerful Tool to improve b2b lead generation

Reviewed 7 years ago

I've been using Mailchimp sincce a couple of months. I've subsribed for the free plan to become fully aware of the benefits of this tool. I like it much because it helps me in b2b lead generation: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone.

Pros

Easy to use, effective

Cons

It does not fit when you have to send transational emails. You can solve this point adopting the free version of hubspot.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

The Small Business Go-To

Reviewed 2 years ago

Very good. This is an excellent tool for business that aren't ready to go big time with Hubspot or Pardot.

Pros

Mail Chimp is pretty easy to get started with for all the basic features. I like the list segmentation and management. The templates are "good enough" for most small business needs and can get the whole process running pretty quickly. If your CRM doesn't do email marketing, Mail Chimp is a good option.

Cons

Even though I said it's pretty easy to get started, I'm going to contradict myself and say it can also be difficult at various steps along the way. First, you should watch a few explainer videos to make sure you set things up properly. It really will make your life easier. If you set it up wrong in the beginning, it'll be a pain to get to where you want it to be. Then, at some point you're going to decide you'd like to have something different than their templates and find out that the system for custom templates can be a bear. I think most of the difficulties come form some strange UI quirks that can make it hard to get at first.

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Alex V.

International Affairs, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

easily set up and analyze email marketing campaigns

Reviewed 5 years ago

Overall great platform for carrying out email campaigns

Pros

Easily set up and customize email templates for campaigns without hard coding. Segment lists, set up data collection forms, and customize simultaneous social posts, etc.

Cons

With lots of steps, quickly setting up and sending an email can take longer than expected. Lack of automation features similar to Hubspot

RR
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Robert R.

Higher Education, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

A lot More To Do Than in the Past

Reviewed 4 years ago

It was good. We primarily used it for the email marketing features though. There is more to discover.

Pros

Mailchimp has made great strides in offering other services than email marketing. I like the landing pages you can create as well as the social ads.

Cons

It reminds me now of HubSpot. We actually switched from MC to HS because of the functionality but MC is making good progress.

AR
AvatarImg

Verified reviewer

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Email marketing solution for the beginning user.

Reviewed 3 years ago

It does the job for a reasonable price. Unless you want to automate more things, it works very well.

Pros

Allows for email sequences and automation. It’s a step down from Hubspot, Salesforce, and Ontraport. It’s a step up from iContacts or similar software.

Cons

I tried to teach an older user how to use it, but they found it too complicated. It’s a good UX test to see if an older person finds it intuitive.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Wonderful for newsletter distribution and tracking

Reviewed 3 years ago

Mailchimp has been a staple in our newsletter distribution process and we will continue using its great interface for the foreseeable future!

Pros

Great interface. For me this is the best way to distribute a newsletter. I've tried built-in solutions in Hubspot but having a standalone platform that is designed for this purpose has been infinitely easier to navigate.

Cons

No Hubspot integration except through zapier which is kind of annoying. Not the biggest downer in the world but I would love native integration.

AK
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Aaron K.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great platform for small to medium sized businesses

Reviewed 2 years ago

Mailchimp provides a great quick and easy platform for clients with little to no email marketing experience to get on and start communicating with their audience.

Pros

Easy to use UX Ability to build sharp looking HTML emails with little to no coding experience Easy bulk contact uploading Simple but accurate interaction tracking

Cons

Their email builder could use some updating with new module types and capabilities Interaction tracking is not as sophisticated as a platform like Hubspot

AR
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Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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Mailchimp

By far, the best email marketing program ever

Reviewed 3 years ago

Having tested most email marketing tools, this is by far the easiest and best to use. It blows HubSpot out of the water!

Pros

Easy to use, competitive pricing, transparency, and helpful reporting. This is the email tool I always recommend!

Cons

I wish there were more, updated templates. Also, it would be great to get help when cleaning up mailing lists.

AR
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Verified reviewer

Hospital & Health Care, 1,001-5,000 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

The best way to get started with Inbound Marketing

Reviewed 3 years ago

When doing an independent project, I always use Mailchimp to get a small business online. I recommend it to any and all small businesses.

Pros

Mailchimp is incredibly easy to use. Its easy to get started using the software with the UI requiring no work to understand. Also, with a great free plan with a solid contact limit, its the best option for small businesses just getting started.

Cons

Mailchimp, although working on this, isn't as full-throated a solution as HubSpot or Salesforce. This is mostly because it is aimed at a different market segment.

AR
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Verified reviewer

Automotive, 51-200 employees

Used monthly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Great Free Tool

Reviewed 3 years ago

Great for use with our smaller marketing needs where we don't necessarily want to mix contacts with our HubSpot account and pay for more instances.

Pros

Great email marketing tool for smaller needs or those just getting started and not sure what exactly they want or need. Easy to create lists, segments, emails campaigns and more.

Cons

Limited in terms of logic and smart segmenting, but that's to be accepted with the free version. You can upgrade to have access to more features though.

AS
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Arran S.

Financial Services, 11-50 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Automates our marketing efforts

Reviewed 2 years ago

Like the dealing of the mailout campaigns to date. Tried other methods but return to Mailchimp for ease of use.

Pros

It links to our hubspot marketing structure and really enhances our inbound marketing strategies. Easy to set up, track and action. Cant see why people would not use Mailchimp

Cons

At this stage it seems pretty intuitive. The design templates could be a bit more pro active for us non-designers.

AR
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Verified reviewer

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Easy mailing list management and mass emailing

Reviewed 4 years ago

Mailchimp has always been complex, the latest UI revision has dealt with a lot of what was confusing. Things are named more sensibly now. Reports let you see how your emails are doing - I've no need for complex goals and the defaults are more than enough for most small mailing lists. Sharing across the team is easy but not everyone gets the audience functionality so most emails are sent as copes of previous campaigns. The free tier is more than enough for most of my clients.

Pros

Easy sharing with colleagues Simple email editing tool Sign up forms on phone and websites are easy to use

Cons

Editor regularly messes up text formatting (Understandable) focus on sales makes things more complex than they need to be if sales aren't your objective. Groups, lists, subscribers, tags - it's difficult to track who is who

JG
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JENNIFER G.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

we love mailchimp

Reviewed 5 years ago

increased sales

Pros

the ability to easily create our campaigns. The App makes checking reports and resending super easy!

Cons

There was a learning curve and all the support is done online - no ability to call and talk to a real person

AR
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Verified reviewer

Airlines/Aviation, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Sales managers can benefit from MailChimp platform

Reviewed 4 years ago

I use MailChimp for sales e-mail campaigns, it allows me to see how many people are actually interested and opened the emails and who was not interested at all, it is very useful information when it comes to sales.

Pros

MailChimp is very easy-to-use platform. I like that MailChimp is not very expensive and still very useful. E-mails tracking feature is great

Cons

Nothing specific. May be adding more sales features to the product would be helpful.

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Daniel N.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Inexpensive Automation

Reviewed 4 years ago

I love Mailchimp - I recommend it to every client and have recently become a Mailchimp Partner.

Pros

I've used Mailchimp for a long time, and more recently started to make the most of the automation tools. It's when I realised how powerful Mailchimp is... and that it is a lot more than just an email newsletter tool.

Cons

Compared to other automation tools, such as Hubspot, it isn't yet as powerful but it can do a lot of fairly simple automation that you would need for smaller businesses.

LM
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Lisa M.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot Sales Hub

Great marketing platform for SMBs

Reviewed 8 years ago
Pros

The thing I like most about HubSpot is that everything is in one easy-to-use platform. Making connections with our marketing data is a lot easier now, because we can see everything a prospect has done, whether they visited a Web page, opened an email campaign or filled out a form.

Cons

I cannot take my own HTML and drop it straight into the email builder. HubSpot makes you use their templates, which in my opinion, aren't very sexy. You can purchase pre-built email templates, but you still have to customize them from a branding perspective. And to do that, it's extremely helpful to know HTML. I've used many other email vendors (Emma, Constant Contact, MailChimp, ExactTarget) and a number of them let you drop in your own HTML. I really think HubSpot should reconsider this.

CS
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Chaunce S.

Management Consulting,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot Sales Hub

Hubspot is a journey, not a destination for Inbound Marketing Leads

Reviewed 8 years ago
Pros

Overall, HubSpot is a robust platform for professional marketers looking to boost inbound leads. Here are the HubSpot features most importance to me: 1. Visitor domain tracking: The "Prospects" view shows you the latest traffic from known domains, which is a great asset for us as B2B marketers. 2. Referring domain tracking: With all that great content we're generating, it's important for us to know where cross-links get nested and where are next wave of leads may be emanating from. 3. Social media scheduling/campaign assignment across channels. HubSpot essentially has a Hootsuite built right into it - but no link shortener. I still meander over to bit.ly for that.

Cons

My primary gripe is the inability to do simple HTML template imports and editing for emails. There are CSS sheets (which is beyond my skill-set and interest level to futz with) and templates for purchase, but sometimes I find it easier to slide over to MailChimp for some campaigns to use my HTML existing templates. Then there are the little nit-picky items that could use their attention: column sortability, for example, or being able to clear through from a report to view a visiting domain summary - not just the known contacts summary. Also, the dashboard claims to be customizable, but there are limits to what a person can set as dashboard elements. There's no internal link shortener for social media blasts. Those are pretty drill-down user requirements, though not deal-breakers.