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Mailchimp vs Sumac Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Sumac CRM was made for your nonprofit's unique mission and goals! It's a complete solution for contact management, online...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.1K

5K

1K

159

76

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.3

105

5

4

3

2

1

52

43

6

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Once familiar with the program, it is quite user friendly. The ability to customize forms for different programs has been wonderful.
The customer service was great; Brandon was very patient and kind with me and provided great support throughout the process.
Excellent features and value for the price, especially for not for profit organizations who do not have a lot of funds but really need and can benefit from this software.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Files have to be meticulously formatted within a certain file type, and the set of steps from data gathering to completion is sometimes frustrating and unforgiving of minor errors.
As an aside, I recently had a problem with my database when an update was installed on the Sumac software.
I also don't like that online membership purchases require a log in before purchasing, which is a barrier to getting more people.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features134
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Attendance Management
  • Auction Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Case Management
  • Case Notes
  • Certification & Licensing
  • Channel Management
  • Child Welfare Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Committee Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Management
  • Event Triggered Actions
  • File Sharing
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Goal Setting / Tracking
  • Grant Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Accounts
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forms
  • Online Giving
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pledge Management
  • Post Scheduling
  • Program Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Referral Management
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • Time Tracking
  • To-Do List
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Volunteer Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features75
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Attendance Management
  • Auction Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Case Management
  • Case Notes
  • Certification & Licensing
  • Channel Management
  • Child Welfare Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Committee Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Management
  • Event Triggered Actions
  • File Sharing
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Goal Setting / Tracking
  • Grant Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Accounts
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forms
  • Online Giving
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pledge Management
  • Post Scheduling
  • Program Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Referral Management
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • Time Tracking
  • To-Do List
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Volunteer Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1654
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations6
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Great software but has can get pricey

Reviewed 4 years ago

We loved MailChimp to begin with but are no not as keen on it. Hard to manage the database, as there is no easy way to synchronize our Sumac contact database with Mailchimp.

Pros

It's really easy to send out newsletter/emails to our subscribers. The mailouts look slick and it's easy for people to unsubscribe.

Cons

It can get expensive. We've been trying to keep under the 2000 subscriber limit which means we are always refreshing our subscriber list from our external (Sumac) database. Most of our subscribers come from attendees at our workshops, not as primary subscribers via a MailChimp link - so it's not the ideal partnership. We also noticed that emails sent via Mailchimp to Outlook/Hotmail, consistently get marked as spam which has become an issue of late.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sumac logo

Sumac

We couldn't live without Sumac!

Reviewed 4 years ago
Pros

Sumac is incredibly easy to use, is customizable, and the free support is outstanding. They are always happy to help!!

Cons

The only con I would say is that there isn't a built in email template creator, but it integrates with MailChimp and Constant Contact.