All categories

Learn why GetApp is free

Mailchimp vs Unbounce Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Unbounce helps you convert more visitors into leads, sales, & customers. Using our drag-and-drop builder, you can create...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$79/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,247

4,579

963

147

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

151

56

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

Unbounce is great because it allows you to set up detailed marketing funnels to let you follow a prospect's journey. The landing page creation is easy and actually creates great looking web pages.
They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.
Unbounce gives you easy access to metrics so you can do experiments to see which layout and text performs the best. That translates to more money earned and better insights on customers.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

Never once has Unbounce offered compensation for losses caused by their terrible uptime.
You can export them into a file which you can import only in Unbounce. I understand why they do it but still, it is very annoying.
When you edit your landing page in the desktop view it may mess up the elements on the mobile view. It just takes some altering and some patience.
  • Vendor responds to reviews
  • Last reviewa day ago
  • Vendor responds to reviews
  • Last review21 days ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Visitor Management
  • Website Integration
  • eCommerce Integration
  • Total features10
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Content Management
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Visitor Management
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations1253
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations138
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp

Easy Automation

Reviewed 4 years ago

MailChimp is easy to use and easy to integrate. I've been using it with Unbounce and have never looked back. Not to mention the FREE monkeys they send you occasionally.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

Mailchimp

Unbeatable Value for a Free Product! Improvement Desired for Ease of Editing Landing Pages.

Reviewed 8 months ago

Full functionality integrated into a single program that's available for free (to start) with desired improvement in making landing pages (and some user flows) more intuitive.

Pros

- Free - Full functionality - Integration of email database, emails, landing pages, and more - Automations

Cons

- Editing landing pages is painful. You cannot simply "ctrl+z" to undo. Editing the design is not nearly as intuitive as Unbounce, and I frequently end up deleting entire sections (blocks). - Creating and editing things is a bit slow and tedious, even though the full functionality is available. - When I set up an automation, I'm never really confident that it's actually working. When I test with my email, there seems to be a huge delay when the email is received. A nice confirmation message would be nice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce

Love creating landing pages this way!

Reviewed 4 years ago

Unbounce definately changed the way we look at landing pages. Creating one is no longer a tedioius process of being in contact with developers and designers: I can just sit down and have it ready in less than one hour. Plus, I've never really understood before using unbounce how I would go around A/B testing something: but this application makes it super easy. I love it and would not be without it again.

Pros

Ease of use, the fact that it creates responsive pages and it makes it seamless to integrate with other services such as mailchimp.

Cons

I guess that the price, but we've surpassed the 5,000 visitor mark for 2 out of the 4 months we've been using it so it's fair that it's a bit more expensive. First month was free though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Unbounce

Setting up Landing pages was never that easy

Reviewed 3 years ago
Pros

- Setting up landing pages is possible within literally 5 minutes - Large gallery of templates is available to edit and publish - Integrations with mailchimp etc

Cons

- Editing is limited, its no Photoshop :) - Setting up your own domain so that the landing page is part of your own domain can be a little tricky

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce

I have been using Unbounce for around 2 years now to create and implement landing pages.

Reviewed 3 years ago

It is an efficient tool for creating landing pages and making updates that are published in real time.

Pros

I love the dynamic features involved within Unbounce and the ability to create optimal mobile versions. Creating campaigns using landing pages, that are easily connected to other tools like MailChimp, makes make work seamless.

Cons

The ability to upload videos for showing on Mobile is very difficult if not altogether not possible.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

Unbounce

Make Lead Generation Easy

Reviewed 9 months ago

From effective landing pages to easy to manage lead lists, Unbounce helps to enhance any companies digital marketing efforts. It's easy to navigate and integrates seamlessly with additional products.

Pros

The best part of Unbounce is the software's interface. You don't need to code to create beautiful landing pages. You can test multiple versions or easily recreate similar landing pages for different audiences. All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.

Cons

Honestly, I don't have a lot of negative feedback about Unbounce. It has effectively helped us manage our digital marketing efforts for numerous clients.

Vendor response

Hi Chris, Thank you so much for your feedback. It's great to hear that you and the Cyberwoven team are seeing value in Unbounce. Please let us know any time if there's anything else we can do to help :) Cheers, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce

Unbounce for Landing Pages

Reviewed 2 years ago

I really love using this tool for landing page creation. My team uses this tool create Direct Mail landing pages and a variety of splash pages. It's a great option if you are new to digital assets. The support team is always very concise in their responses and provide easy to follow instructions.

Pros

The templates are really easy to understand and use. Setting up conversions and following the data makes this a very effective acquisition tool. The tool itself is very intuitive so people with a wide range of skills and design abilities can create dynamic pages. There are a lot of opportunities to integrate Unbounce with other tools (MailChimp, Constant Contact, etc).

Cons

I think it would be nice to have track change functionality so users can see who made changes and when those changes were made. It would be nice to have the option to revise, edit and collaborate with other users within Unbounce.