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Mailchimp vs Unbounce Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

The first conversion intelligence platform for small and midsize businesses. Team up with AI to drive more leads, sales, and signups.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

90

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,767

4,892

1,026

157

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

244

5

4

3

2

1

162

65

12

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

With Unbounce, it was easy creating landing pages, who perform best on mobiles. It has a great template gallery, that you can customize as you wish.
Using their amazing features you can create attractive and converting landingpages that will bring more traffic to your lead/offer.
All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

The lack of integration with Pardot. Because there wasn't to utilize Pardot forms, we struggled to utilize this product.
Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain.
Simple expected things stop working. Overall is a mediocre tool that will drive you crazy.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features132
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features21
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1619
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations223
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Easy Automation

Reviewed 6 years ago

MailChimp is easy to use and easy to integrate. I've been using it with Unbounce and have never looked back. Not to mention the FREE monkeys they send you occasionally.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Unbeatable Value for a Free Product! Improvement Desired for Ease of Editing Landing Pages.

Reviewed 2 years ago

Full functionality integrated into a single program that's available for free (to start) with desired improvement in making landing pages (and some user flows) more intuitive.

Pros

- Free - Full functionality - Integration of email database, emails, landing pages, and more - Automations

Cons

- Editing landing pages is painful. You cannot simply "ctrl+z" to undo. Editing the design is not nearly as intuitive as Unbounce, and I frequently end up deleting entire sections (blocks). - Creating and editing things is a bit slow and tedious, even though the full functionality is available. - When I set up an automation, I'm never really confident that it's actually working. When I test with my email, there seems to be a huge delay when the email is received. A nice confirmation message would be nice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce logo

Unbounce

Love creating landing pages this way!

Reviewed 6 years ago

Unbounce definately changed the way we look at landing pages. Creating one is no longer a tedioius process of being in contact with developers and designers: I can just sit down and have it ready in less than one hour. Plus, I've never really understood before using unbounce how I would go around A/B testing something: but this application makes it super easy. I love it and would not be without it again.

Pros

Ease of use, the fact that it creates responsive pages and it makes it seamless to integrate with other services such as mailchimp.

Cons

I guess that the price, but we've surpassed the 5,000 visitor mark for 2 out of the 4 months we've been using it so it's fair that it's a bit more expensive. First month was free though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Unbounce logo

Unbounce

Setting up Landing pages was never that easy

Reviewed 4 years ago
Pros

- Setting up landing pages is possible within literally 5 minutes - Large gallery of templates is available to edit and publish - Integrations with mailchimp etc

Cons

- Editing is limited, its no Photoshop :) - Setting up your own domain so that the landing page is part of your own domain can be a little tricky

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce logo

Unbounce

I have been using Unbounce for around 2 years now to create and implement landing pages.

Reviewed 4 years ago

It is an efficient tool for creating landing pages and making updates that are published in real time.

Pros

I love the dynamic features involved within Unbounce and the ability to create optimal mobile versions. Creating campaigns using landing pages, that are easily connected to other tools like MailChimp, makes make work seamless.

Cons

The ability to upload videos for showing on Mobile is very difficult if not altogether not possible.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce logo

Unbounce

Unbounce for Landing Pages

Reviewed 4 years ago

I really love using this tool for landing page creation. My team uses this tool create Direct Mail landing pages and a variety of splash pages. It's a great option if you are new to digital assets. The support team is always very concise in their responses and provide easy to follow instructions.

Pros

The templates are really easy to understand and use. Setting up conversions and following the data makes this a very effective acquisition tool. The tool itself is very intuitive so people with a wide range of skills and design abilities can create dynamic pages. There are a lot of opportunities to integrate Unbounce with other tools (MailChimp, Constant Contact, etc).

Cons

I think it would be nice to have track change functionality so users can see who made changes and when those changes were made. It would be nice to have the option to revise, edit and collaborate with other users within Unbounce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Unbounce logo

Unbounce

Make Lead Generation Easy

Reviewed 2 years ago

From effective landing pages to easy to manage lead lists, Unbounce helps to enhance any companies digital marketing efforts. It's easy to navigate and integrates seamlessly with additional products.

Pros

The best part of Unbounce is the software's interface. You don't need to code to create beautiful landing pages. You can test multiple versions or easily recreate similar landing pages for different audiences. All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.

Cons

Honestly, I don't have a lot of negative feedback about Unbounce. It has effectively helped us manage our digital marketing efforts for numerous clients.

Vendor response

Hi Chris, Thank you so much for your feedback. It's great to hear that you and the Cyberwoven team are seeing value in Unbounce. Please let us know any time if there's anything else we can do to help :) Cheers, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Unbounce logo

Unbounce

Works great for promotional landing pages

Reviewed 2 years ago

This has been a great solution for creating a lot more traffic to our site and collecting a lot more emails for our newsletter. It was easy to set up and the fact that it's free up to a certain amount of entries, really allowed us to build a bit when we were starting as a brand new store.

Pros

We started our store's giveaways from social media using a landing page with Unbounce. I really like how you can give contestants extra entries manually if they do an extra task when participating in a giveaway so it will actually count as another entry for them. It's easy to create the landing page and manage the traffic. You even have the option to automatically upload the emails you collect to MailChimp or another email marketing platform.

Cons

The only thing I don't like is how low the amount of entries it will take before it's no longer free. Our last giveaway was so successful that now the next time we use this landing page, we will be forced to pay for it.

Vendor response

Thanks for taking the time to review us, Jamie! Happy to hear that your campaigns are going swimmingly Cheers, Jen