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Mailchimp vs Veeva CRM Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Veeva CRM is a cloud-based CRM system for the life sciences industry. Veeva CRM delivers integrated multichannel marketing,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
Free
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
14.9K
8,787
4,906
1,028
157
74
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Yann G.
Cons
Cons
Laurent B.
Laurent B.
Key features
- Total features132
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Territory Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features11
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Territory Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations1619
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations25
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Ines O.
Information Technology and Services, 1-10 employees
Used weekly for 1-2 years
Review source
Share this review:
We have been using Mailchimp for some time now as we see it as a very simple user-friendly tool for our marketing campaigns. The only thing missing for us is a better integration with our CRM system.
User friendly
CRM integration
Michelle P.
Entertainment, 501-1,000 employees
Used monthly for 2+ years
Review source
Share this review:
Mailchimp
Gets the job done. There are others doing the same for less now though.
Great tool, expensive, but worth it. May explore some cheaper options soon.
It does everything you may want out of a campaign tool. Easy to setup, modify, templatize ccampaigns etc..
It didnt integrate the particular CRm that we had been using, but probably on our end, as its a smaller CRM.
Anonymous Reviewer
Verified reviewer
Management Consulting, 1-10 employees
Used monthly for 2+ years
Review source
Share this review:
Great for collecting survey or lead info, managing the contact list, and sending campaign marketing out
Very user friendly and intuitive. Quick to set up and use
Doesn't give me a full CRM option, so I still need to integrate to a separate CRM to do what I need
Anonymous Reviewer
Verified reviewer
Real Estate, 51-200 employees
Used weekly for 2+ years
Review source
Share this review:
I love that it is free for a certain amount of emails. It also has really great templates for my marketing emails and helps me with my subject line. The best part is that it tells me who has opened my emails and what they clicked on. This helps me be more effective in the future
Syncing with my Liondesk CRM would be useful
Lubna R.
Investment Management, 51-200 employees
Used weekly for 1-2 years
Review source
Share this review:
Reliable system. Emails go out relatively quickly.
It's relatively easy to attach items such as calendar invites, PDF attachments, links, images. Preview mode is accurate
We cannot link emails to our CRM. We would like to track readability, what was sent to each client and when. All to be linked on our CRM.
Ned K.
Hospital & Health Care, 51-200 employees
Used monthly for 6-12 months
Review source
Share this review:
Mailchimp is a great tool for mass email campaigns. It provides great analytics and manages unsubscribers to maintain Canned Spam Act compliance. A great email tool.
I inherited a poor CRM system with a difficult email platform. We use Mailchimp to create, send and manage our email campaigns when possible. We like how it’s easy to create emails compared to our CRM’s email builder. We also like how it helps us manage unsubscribers.
Unfortunately, our current CRM does not allow us to integrate with Mailchimp. We are implementing anew CRM system, which has a robust email tool. Eventually, we will be switching from Mailchimp.
Jonathan S.
Education Management, 51-200 employees
Used monthly for 2+ years
Review source
Share this review:
Awesome customer service if you have any issues with your list (ie. bounce rates) or campaigns.
Ease of putting together campaigns, either using the pre-designed templates or raw HTML templates. Also keeps the formatting adhering to anti spam laws
Limited integration with CRM and Automation platforms, or a hassle to setup
Shakira J.
Financial Services, 10,001+ employees
Review source
Share this review:
Although Mailchimp act as a all in one marketing tool/software for businesses, to me, its disadvantages overshadows its advantages. It is very easy for the software to affect deliverability, promoting spam.
This newsletter tool/software does have a pay to go pricing plan and free trial. You can establish healthy customer management and campaigns.
The software’s pricing is very expensive. It does not act as a CRM.
Mario V.
Verified reviewer
Food & Beverages, 1-10 employees
Used weekly for 1-2 years
Review source
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Mailchimp is a very good tool for CRM. It has all that you need to streamline your CRM processes and integrate it with the usual shops.
If your website is in PHP it integrates only through API that can be a bit difficult to implement
John S.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
Review source