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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
VerticalResponse provides users with the tools needed to run successful email marketing campaigns, including custom email...
Starting from
0
Starting from
11
Per month
4.5
14.9K
8,787
4,906
1,028
157
74
Pros
Pros
Cons
Cons
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User reviews that mention these apps
Hiro T.
Restaurants, 51-200 employees
Used weekly for 6-12 months
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Love it. After I moved from verticalresponse, I can see the different. MailChimp is not the cheapest one, however, it helps us a lot.
For the small business like us, the free tier is helpful and cover almost everything from email management to the automation. Plenty features, plenty template and free.
The upgrade is a little pricey. It is slightly complicated on how to use because there are thousand features and integration. Not for beginner. The apps is lacking, but you need actual PC to have the best experience.
Jackie d.
Nonprofit Organization Management, 11-50 employees
Used monthly for 2+ years
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Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors.
There are several templates for you to pick an exiting design and personalize it.
You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue
Anonymous Reviewer
Verified reviewer
Real Estate, 501-1,000 employees
Used monthly for 2+ years
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VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.
VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers
The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.