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Mailchimp vs VerticalResponse Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
VerticalResponse provides users with the tools needed to run successful email marketing campaigns, including custom email...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
11
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
14.9K
8,787
4,906
1,028
157
74
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Lori G.
Cons
Cons
Key features
- Total features132
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Recovery
- Data Synchronization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- Queue Management
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Web Forms
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features32
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Recovery
- Data Synchronization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Performance Metrics
- Personalization
- Post Scheduling
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- Queue Management
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Web Forms
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations1619
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations56
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Hiro T.
Restaurants, 51-200 employees
Used weekly for 6-12 months
Review source
Share this review:
Love it. After I moved from verticalresponse, I can see the different. MailChimp is not the cheapest one, however, it helps us a lot.
For the small business like us, the free tier is helpful and cover almost everything from email management to the automation. Plenty features, plenty template and free.
The upgrade is a little pricey. It is slightly complicated on how to use because there are thousand features and integration. Not for beginner. The apps is lacking, but you need actual PC to have the best experience.
Jackie d.
Nonprofit Organization Management, 11-50 employees
Used monthly for 2+ years
Review source
Share this review:
Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors.
There are several templates for you to pick an exiting design and personalize it.
You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue
Anonymous Reviewer
Verified reviewer
Real Estate, 501-1,000 employees
Used monthly for 2+ years
Review source
Share this review:
VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.
VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers
The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.
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