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Mailchimp vs VerticalResponse Comparison
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VerticalResponse
3.9
79pts
Overview
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
VerticalResponse provides users with the tools needed to run successful email marketing campaigns, including custom email...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,251
4,584
963
147
70
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features78
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Auto-Responders
- Automated Scheduling
- Automatic Notifications
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Follow-up Scheduling
- Geographic Maps
- Geolocation
- Image Library
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Newsletter Management
- Order Confirmation
- Order Management
- Preview Functionality
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- SEO Management
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Web Forms
- Website Integration
- eCommerce Integration
- Total features26
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Auto-Responders
- Automated Scheduling
- Automatic Notifications
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Follow-up Scheduling
- Geographic Maps
- Geolocation
- Image Library
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Newsletter Management
- Order Confirmation
- Order Management
- Preview Functionality
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- SEO Management
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Web Forms
- Website Integration
- eCommerce Integration
Integrations
- Total integrations1253
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations48
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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User reviews that mention these apps
Jackie de Vries
Nonprofit Organization Management, 11-50 employees
Used monthly for 4+ years
Review source
Share this review:
Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors.
There are several templates for you to pick an exiting design and personalize it.
You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue
Anonymous Reviewer
Real Estate, 501-1000 employees
Used monthly for 4+ years
Review source
Share this review:
VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.
VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers
The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.
Mailchimp vs. VerticalResponse
See how Mailchimp and VerticalResponse stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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