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Mailchimp vs Yotpo Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.3K

5.1K

1K

163

78

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

331

5

4

3

2

1

224

81

18

4

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.
They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.
I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.
I hate when companies don't put their pricing out there in the open and make you contact them for it.
WAY too expensive and our reviews are disorganized and all over our website.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features156
  • 2-Way Messaging
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Bonus Management
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discussions/Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publish Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Ratings/Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Review Generation
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Shortcodes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Text Analysis
  • Text-to-Win
  • Third Party Integrations
  • To-Do List
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features69
  • 2-Way Messaging
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Bonus Management
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discussions/Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publish Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Ratings/Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Review Generation
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Shortcodes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Text Analysis
  • Text-to-Win
  • Third Party Integrations
  • To-Do List
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1727
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations90
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

KJ
AvatarImg

Kaycee J.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Yotpo logo

Yotpo

Clutch for our Business

Reviewed 4 years ago

Fantastic, I appreciate the customer service and that I feel my feedback is heard and received. I had been asking for integration with MailChimp since we signed on...was SO happy to see the integration launch this year!

Pros

Having reviews has not only helped customers trust a purchase, but it helps in advertising and SEO. Absolutely worth the investment for our start-up!

Cons

I wish there was a keyword sort function for customers. When they go to our Reviews page we have over 1200 reviews now, it would be nice if they could search for keywords so they could find reviews applicable to their needs and questions. i.e. how is the sizing, arch support, ankle support, etc.