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Mailchimp vs Yotpo Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,609

4,795

1,007

155

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

204

70

15

3

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

JW

Jonathan W.

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

jr

johana r.

Pros

They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.

JB

Joe B.

I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).

JH

Jeanette H.

Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.

CM

Chantell M.

Cons

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.

AO

Albin O.

I hate when companies don't put their pricing out there in the open and make you contact them for it.

Reese D.

WAY too expensive and our reviews are disorganized and all over our website.

JF

Jonathan F.

  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features121
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Bonus Management
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Discussions / Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Publish Scheduling
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Shortcodes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Text Analysis
  • Text-to-Win
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features72
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Bonus Management
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Discussions / Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Publish Scheduling
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Shortcodes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Social Sharing
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Text Analysis
  • Text-to-Win
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1500
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations73
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Yotpo logo

Yotpo

Clutch for our Business

Reviewed 3 years ago

Fantastic, I appreciate the customer service and that I feel my feedback is heard and received. I had been asking for integration with MailChimp since we signed on...was SO happy to see the integration launch this year!

Pros

Having reviews has not only helped customers trust a purchase, but it helps in advertising and SEO. Absolutely worth the investment for our start-up!

Cons

I wish there was a keyword sort function for customers. When they go to our Reviews page we have over 1200 reviews now, it would be nice if they could search for keywords so they could find reviews applicable to their needs and questions. i.e. how is the sizing, arch support, ankle support, etc.