Mailchimp Case Study


Email and advertising marketing automation platform

4.47/5 (10,152 reviews)

Mailchimp use case: Suzanne Douglas

Suzanne Douglas

Verified Reviewer  
3rd of August, 2016
Easy to setup and monitor

What's not to like? If you are just needing to test drive their service, you can add a contact list of up to 2,000 and send them all 6 emails per month totally free. It's easy to setup and get going.

What do you like best?

For small businesses or consultants getting started, you might actually be able to stick with the free plan. It mainly depends on the size of your contact list and possibly features you are looking for. For example, if you want to configure some automation features, you will at least need their "growing business" package.

What do you dislike?

If you have a really large customer list or email list then prices will start to climb pretty quickly. Their prices are fairly competitive so it's not too expensive. Just take the time to create really nice email templates to get the most from your campaigns.

What is your ROI?

Not quantified, but I was able to generate a few new customers from a marketing campaign that cost less than one engagement so it was definitely worth the investment.

Recommendations to others considering Mailchimp

In fairness, MailChimp is the only standalone email marketing service I have used. I had heard the name a lot and seen it in the footer of some marketing emails I have received. I liked the look of the emails so I tried it out.

Time used

6-12 months

Frequency of use


Rating breakdown

Value for money
Ease of use
Customer support