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MailerLite vs AWeber Comparison

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Overview

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

Category Leaders

AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

19.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

1.5K

5

4

3

2

1

1.2K

253

28

4

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

252

5

4

3

2

1

139

84

23

4

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Pros

The greatest equalizer there is the award winning easily accessible tech support. Their customer service is hospitality devine.
Overall a very good website to help you with your email marketing and i am very satisfied with the results.
I like the quality of email deliverability. I like the price when it is still small size list, affordable for newbie.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Cons

When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional.
Another refused to do so, and said that the subscriber would have to contact them to remove the block. How many people are actually going to take this extra step to receive emails.
By that stage, I moved everything to GetResponse because of the poor support.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review18 days ago

Key features

  • Total features81
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multivariate Testing
  • Online Forms
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features81
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multivariate Testing
  • Online Forms
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations155
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations260
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

PH
AvatarImg

Piet H.

Arts and Crafts, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Simple yet powerful application

Reviewed a year ago

I wanted to quit Aweber, so I tried several autoresponders, Mailerlite is for me the winner.

Pros

The unique subscribers list with segments, the split tests capabilities, the video tutorials, the very quick and helpful support by chat, the stats and much more...

Cons

The price is a little too high for large lists of leads in a niche market

Vendor response

We do enjoy being called a winner ;). Thanks a lot for the very kind words Piet.

PE
AvatarImg

Paul E.

Executive Office, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Clean and user friendly interface

Reviewed 7 months ago

I've spent extra hours trying to find work arounds on my personal web site just so I can use Mailerlite instead of Mailchimp.

Pros

Way less confusing than Mailchimp or AWeber. Visual representation of automations is super helpful. Easy to use and set up.

Cons

Wish there was easier integration between Automations and campaigns

Vendor response

We love your commitment to us, Paul. Thank you for this. We appreciate you.

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Dan W.

Writing and Editing, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Best Value Autoresponder On The Market

Reviewed a year ago
Pros

Super easy to use and flexible too - all the good stuff from the big names like AWeber and Mailchimp, but at a fraction of the cost and customer support that's second to none.

Cons

The only function missing (or that I haven't found yet) is the ability to send a campaign at the optimum time for the subscriber's location.

Vendor response

We appreciate your feedback about sending out campaign. Have a great day, Dan.

MM
AvatarImg

Mark M.

Music, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Fabulous interface and support

Reviewed a year ago

Probably one of the best customer support experiences I've had with any company — especially after the nightmare of Aweber and Sendinblue where there was no willingness to work on any issues with contacts.

Pros

One of the toughest, most sensitive aspects of joining a new email marketing company is how well your email list will be tolerated by their tight standards. AWeber will literally slam the door shut on your account (after hours of building templates, forms, etc.) without telling you why if your list isn't up to snuff; Sendinblue won't work with you if there's a problem. But Mailerlite has a fabulous...

Cons

For our purposes, there is nothing lacking. For the price point and what you get, there simply is no competitor that touches Mailerlite.

Vendor response

We love everything about this review. Thanks a lot, Mark! We would love to have a chat and see if we can use it as a testimonial. Just reply and we will be in touch.

AvatarImg
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Jacob W.

Newspapers, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

MailerLite logo

MailerLite

Amazing IF Deliverability Is Good

Reviewed 4 years ago

We used Mailerlite to send our newsletter and offers to our readers we have mixed feelings on Mailerlite because of that big tech issue we noted above In terms of competitors Mailchimp and Convertkit are excellent alternatives and we have had overall great expeirences with both platforms Aweber and Campaigner are terrible and we recommend avoiding them at all costs

Pros

This is an awesome ESP at an incredibly low price with tons of features built in (like mailchimp but more at a fraction of the cost), with excellent support

Cons

The only issue I had was deliverability was very low and since that is the key purpose of an ESP i had to lower my ratings - it could be was one time issue but it lasted many days (weeks?) with us and i have to note that in this review in case this happens more often - if it had higher deliverability it would be a ten out of ten

Vendor response

Hello Jacob, Thank you for your review! Sorry to hear you experienced deliverability issues. If that happens again, make sure to contact us via live chat or email info@mailerlite.com Each deliverability issue can be very different so it needs to be investigated individually.

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S M.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

MailerLite logo

MailerLite

Wrangled to Sign Up Then Abandoned by Their Customer Service Reps

Reviewed 6 years ago

I was told by two different reps that if I would sign up with Mailer Lite they would transfer my files from aWeber. I did that. But they've never followed through and have never responded to my queries again. VERY disappointed with this way of doing business. They must have needed a certain number of customers to launch or something ... really didn't care about my business after all.

Pros

no idea, never able to access

Cons

customer service

JR
AvatarImg

Jen R.

1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

The Best Experience In 7 Years Of E-Commerce

Reviewed 6 years ago

I have tried Aweber, Mailchimp, Klaviyo, and a few others along the way - but none have compared to Mailerlite. Their interface is SO EASY to use. Their systems are simple and responsive. It feels like they took great care in ensuring that people of all levels of competency could use their program. Their customer service is the best I have ever experienced. Someone is available to chat pretty much instantly, no matter what level of membership you have. It's truly an incredible service.

Pros

Easy to use Customer Service

Cons

Haven't found anything yet

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Dominic Z.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

MailerLite logo

MailerLite

Perfect alternative for expensive e-mail marketing softwares

Reviewed 6 years ago

I found Mailerlite when googling alternatives for e-mail marketing. Wanted software less expensive than Mailchimp and Aweber, but something personalized, good quality, fast API and easy to use functions & features. That's how I discovered Mailerlite. The menu and all features are easy-to-navigate, the design - very cool, all technical stuff is beyond my mind. I appreciate the support and individual features they agreed to install fo me. To sum up, you always can try it for free, just in several clicks from their web. Thank you.

Pros

No pros were added to this review

Cons

No cons were added to this review

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Britt M.

Writing and Editing, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Superb features and service

Reviewed a year ago

Overall: Impressed. Many years ago I left AWeber because of their new user interface, which I didn't like. For many years I used self-hosted autoresponders, but the last one I had caused so many problems, so I had enough. I already had a MailerLite account that I didn't use, so I decided to try it out and was blown away. Extremely good service and almost all the features I wanted from an autoresponder, like segmenting, tagging (this is groups in ML), sending again to people who didn't open or click, easiness of use, and super-friendly, fast, and clever support.

Pros

MailerLite has almost everything I wanted in an autoresponder. And I've suggested the few things that are missing. Several has already been implemented, and one is on its way soon. I love how the people behind MailerLite listen to their customers. And how fast and clever their support is. It's impressive.

Cons

The things I like the least is the lacking ability to change an email address for a subscriber. But they are implementing this feature. And then I would love it if you could add automation to a segment and not just a group. But there are workarounds, which I've used. I would also love a clean text-only option, but I'm probably one of the few who would use that and not either HTML or rich text.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Perfect For Small To Medium-Size Businesses >100k Subscribers (Ease Of Use, Simple & Clean UI)

Reviewed 2 years ago

So I have a small online business and I only use Mailerlite for managing my subscribers and sending them weekly emails to keep them engage and Mailerlite does its job exceptionally well at an affordable price.

Pros

It's a very simple, clean but professional email marketing service. I mostly use it to manage my newsletter subscribers but it also offers to create landing pages, blogs and popups. Yeah, it's advance but not hair pulling complex. it's perfect for small to medium-size businesses only, around 100k subscribers at most. why? TWO reasons. First, it's simple to use, quite reputed and has a lower price...

Cons

When you signup for Mailerlite's team takes 2-4 days to activate your account, so you can not use it instantly, you have to wait for their approval, I waited for 3 days :) and the website integration process is also strict.

Vendor response

Thank you for sharing your experience with us :)

AR
AvatarImg

Verified reviewer

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

AWeber logo

AWeber

Great software, good customer service, overpriced for the small biz owner

Reviewed 5 years ago
Pros

I really like the freedom of unlimited emails and the plethora of integrations with other apps. AWeber has long been an industry leader and it shows.

Cons

For a small business owner with a small email list (under 1000) AWeber is overpriced. MailChimp and MailerLite offer virtually the same features, for free.

SH
AvatarImg

Steve H.

Entertainment, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

AWeber logo

AWeber

AWeber Let me down - I no longer use their service.

Reviewed 3 months ago

Email and list management was great for a time, but then was outweighed by the bad customer service.

Pros

I was introduced to this as the 'big guns' of email automation. And it's got a lot to recommend: double opt in, forms, ease of use and complete functionality.

Cons

Customer service is the BIG DRAWBACK. Perhaps if you're a big company, they treat you better. For me (a very small company) their customer service was lacking repeatedly. I would email or call and be told I'd get a response in 24 - 48 hours. A WEEK or more later, I'd hear back. At least one of these instances was an urgent next-day mailing. I got more apologies than help. And, after years of working with them, I left, option for MailerLite.