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MailerLite Logo

MailerLite

4.7
(1.1K)

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Email marketing software for smart business

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(23)

MailerLite Features

Features Summary

Functionality

4.5

/5

1.1K

Total features

80

6 categories

MailerLite features

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Audience Targeting
Auto-Responders
CAN SPAM Compliance

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

0

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

1.1K

Price starts from

0

/user

Per month

learn more

Total Features

80

Unique features

  • Customizable Branding

  • Forms Management

  • Sales Analytics

Functionality

4.4

/5

15.4K

Price starts from

0

learn more

Total Features

134

Features in Common

68

Unique features

  • Search/Filter

  • Behavioral Targeting

  • Multi-Channel Marketing

  • Order Management

Functionality

4.4

/5

5K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

57

Unique features

  • Automated Publishing

  • Multi-Account Management

  • Link Management

  • Social Promotion

Common MailerLite comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I've been using MailerLite for business for years!!

Reviewed a month ago

I've been using MailerLite for my business for years. It has served all of my email marketing needs and lead generation leads. I've seen other platforms, however I have chosen to stick with MailerLite because it is easy to use and the support is great, and the platform has stayed consistent and serves me well in my business. The free version offers so much for new business owners to get started. MailerLite is a fully comprehensive email marketing platform.

Pros

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead...

Cons

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

Vendor response

Thanks a bunch for sharing your experience with us. We're also happy to hear your feedback on how we can improve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Streamlined, Yet Powerful Tool for email Marketing Campaigns

Reviewed a month ago
Pros

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail...

Cons

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

Vendor response

We're so glad to hear we cover all your needs with our features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best Email Marketing tool

Reviewed 7 days ago

I really love Mailerlite, all the team, the support, the ease of use, etc I'm sending now all my clients to Mailerlite.

Pros

Ease of use Cost Support (really great support, from all the team...like [SENSITIVE CONTENT],...)

Cons

You need to pay according to the total subscribers you have... even if you don't use them... It would great to be able to have as many subscribers as you want and only pay to send emails...like SendinBlue.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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MailerLite, I'm a Fan

Reviewed 2 months ago

It's great overall. No complaints!

Pros

I like that it's easy to use. I like its drag-and-drop templates, and ability to schedule newsletters in advance.

Cons

I'd like to be able to schedule at quirky times like 11:11am, or 2:22pm. At the moment, you can only schedule for every 15th within the hour (example: 11:00, 11:15, 11:30, or 11:45). Also, I wish that there was a MailerLite app, to make it easier to upload images from my phone. Lastly, I wish I could integrate it with my Facebook page without having to have a certain number of followers.

Vendor response

We love the quirky times! Serendipity <3 Thank you for also bringing some good feedback to us and for sharing your experience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Features for a Reasonable Price

Reviewed 2 months ago

Positive

Pros

I like the management of automations. Mailerlite's automations have a flow-chart appearance which helps in the visual understanding of what is going on with the onboarding or offboarding automation.

Cons

I wish there were ways to add tags and/or easily update fields to a groups of email subscribers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Platform For Email Marketing & Management On A Budget

Reviewed 2 months ago

I Love Mailer Lite! It has great features, it has an inexpensive entry price, and an easy drag-and-drop editor which makes for quick design. I always recommend it for clients on a budget or just starting out because they can learn on a free platform that allows them to use quite a few functions while they are getting their feet wet. With all the features available there is so much that can be done, from scheduled email sequences, evergreen sequences, or email campaigns for specific promotions. Overall great experience.

Pros

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Cons

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Delivery Product

Reviewed 3 months ago

We are able to deliver a lot of work to our subscribers easily and reliably. Whether we have time to preplan a piece, or need to push a message out quickly, we are always able to get this done easily through Mailerlite. The software is an asset to our work.

Pros

We were able to move from our other platform and set up on Mailerlite quickly, even though we have a low technical IQ. Very intuitive and a lot of great help articles and videos. However, when we are stumped, the chat support is excellent. Quick and immediate responses. Always helpful even when it is our error.

Cons

We would like more design flexibility for the emails, landing pages and websites. We do not have an html background, so rely on the prebuilt blocks and templates for most of our pieces. However, what is prebuilt is really good.

Vendor response

Thank you for leaving such a thorough and helpful review for us, Margaret. We're glad to hear that it's been feeling intuitive setting up MailerLite and that we've been helpful when needed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great mailing system

Reviewed 3 months ago

A great overall package that's made a real difference to our scope and reach. Particularly helpful are the automation and modal options for signups. Great reporting too!

Pros

This is an easy-to-use, easy to setup, and easy to maintain system, that doesn't cost the earth for smaller businesses. Great set of features with easy mail construction tools, and some great visual features for better email appearances. Also has easy database management and personalisation tools.

Cons

Not much. Pruning and managing subs database is always painful, but not particularly more so in MaileLite. The builder is goog, but could do with some more specialist modules relevant to book publishers, perhaps.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use and good functionality

Reviewed 4 months ago

Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.

Pros

The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too. If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

Cons

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch. Occasionally it's slow to load, especially the drag and drop interface. But these are both minor points.

Vendor response

We'd love how thorough you've been Tracey! Thank you so much for your kind words.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite is the Chick-fil-a of the online space

Reviewed 5 months ago

Best experience ever. Seriously.

Pros

Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full...

Cons

Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An amazing solution to email marketing!

Reviewed 7 months ago

The insights we gained about our email marketing, just by looking at the statistics and analytics of our campaigns, are stunningly beneficial! MailerLite helped us increase our revenue by more than 100%, just by testing and improving our email content.

Pros

The drag-and-drop template builder is very easy to use and the created templates show in every email client I can think of. So far, nobody had to open our email in their browser because of displaying issues.

Cons

Unfortunately there are no integrations available for our webshop platform called OpenCart.

Vendor response

What an amazing achievement you guys have done with your revenue. We're so proud to hear this! We'd love to share your story and get to know more about it. Feel free to reply to us, so we can have a chat.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Product

Reviewed 7 months ago

Ease of use and cost too had me from the very beginning. I love the app and can check my metrics quickly all day long.

Pros

I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!

Cons

Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.

Vendor response

Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications. https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use

Reviewed 7 months ago

I use it for myself, for my clients and I teach others how to use it. I really like this tool for campagnes, landing pages, and forms. At this moment I have no need to search for any other tool because I am fully satisfied with Mailerlite.

Pros

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Cons

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Happy Mailerlite Customer!

Reviewed 8 months ago

MailerLite helps me reach my readers with beautiful emails that are simple to design, and their tracking features let me know how successful a particular campaign has been.

Pros

Some of the things I love about Mailerlite are the affordability, the ease of use, the knowledge base, and--when you can't figure out how to do something--STELLAR customer service. Every time I've had to reach out to someone, they've helped me quickly, giving me the information I need and the tools to find what I need next time. And they are consistently improving. Several years ago, I switched from another provider to Mailerlite to save money and expected fewer bells and whistles, but Mailerlite has not disappointed me.

Cons

There are minor automation features I'd love to see deployed in the future, but when I say minor, I mean it. I could live without those tweaks for the rest of my life and still be thrilled.

Vendor response

So glad to hear that we've been able to support your business and help you reach your audience. Thanks a lot for the review, Jade.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite is the perfect email marketing solution for me

Reviewed 10 months ago

I think I went two years before having to email MailerLite my first question, and I got a response in a few hours that answered my question right off the bat. It just does what it's supposed to without any hiccups or hassles.

Pros

Intuitive interface, great product for the price, and - on the rare occasions I've contacted support - super-fast, friendly, and helpful replies from the support team.

Cons

I would love to be able to have elements in email templates auto-update without having to manually pull up and edit every single saved email in my campaigns/autoresponders. For example, if I release a new book and want to update a footer image profiling my books (that I use in the template for most of my autoresponders), right now I have to manually update every email in the autoresponders. Mailerlite has some templates elements that are dynamic, but after emailing their support, they confirmed what I want to do isn't currently supported with dynamic elements. Fingers crossed they'll fix this in the future.

Vendor response

Thanks so much for the kind words. We appreciate the feedback on auto-updating elements. Feel free to also add this on the request list (you can find this when you log in via your profile button on the top right). This way, other users can upvote and help us get these type of features worked on faster!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Only The Inexperienced User Grumbles About Mailerlite

Reviewed a year ago

If you haven't figured out that Mailerlite is one of those hills I die on in loving the app, then you didn't read my review thoroughly

Pros

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the...

Cons

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems...

Vendor response

I think your phrase "one of those hills I die on" genuinely just make me spit the tea out of my mouth. Thank you so much for such an amazing review - I always find it amazingly entertaining to read reviews that have been very creatively crafted and left behind. I would love to ask you for some details and send you a little gift from my end. Feel free to reply to this, and we can get in touch.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the best email marketing solutions I've found (and I've tried them ALL!)

Reviewed a year ago

So far (for the past six months) I've been working on a free plan, and haven't even begun to dig into what MailerLite can REALLY do for power users, but I've been extremely happy with what I've been able to accomplish with them so far. Remain very impressed with the number/quality of features. As an aside, they send a newsletter that is among the most helpful I've received.

Pros

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Cons

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

Vendor response

Glad to have you with us. Sharing a little secret with you today, we have heard our users and their feedback and there are some excited things in store in the future that might make all your cons go away for good. Keep an eye out :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

Reviewed a year ago

Excellent....no complaints whatsoever. Customer service was prompt and helpful

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Vendor response

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Allows you to automate your way all the way through to your marketing and outreach goals

Reviewed a year ago

My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Vendor response

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at feedback@mailerlite.com - we love to hear from our community.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Begin Email Marketing With Mailerlite

Reviewed 2 years ago

I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.

Pros

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Cons

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use Email Campaign Builder

Reviewed 2 years ago

MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.

Pros

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy...

Cons

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All very good, once I got going

Reviewed 2 years ago

Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.

Pros

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans...

Cons

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great mailing software for business newsletters and automation

Reviewed 2 years ago

My overall experience has been pretty great. I have two mailing lists for two different business ventures. One with 700 people on my list, and one with 7,000. MailerLite works fantastic whether you're on the free or paid plan. The only difference is (for how I use it), you can't use automated sequences on the free plan. I have very few complaints about the software.

Pros

I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.

Cons

Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Vendor response

Hey Trever, Thank you! I loved to read your review of MailerLite and yes, our web design is super sleek ;) Don't hesitate to contact us for anything you need - we are always there for you. Irene

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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No ESP is perfect, but MailerLite comes the closest

Reviewed 3 years ago

Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros

The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons

Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Vendor response

Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure! Irene

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for creating email newsletters and shareable pdf brochures

Reviewed 4 years ago

Mailerlite is a Godsent, I think the export to PDF has a lot of potential. There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable...

Pros

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp. The images are clickable linking to the projects on our websites, this way when sent...

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.