MailerLite Features List

MailerLite Reviews

MailerLite

Email marketing software for smart business

4.51/5 (137 reviews)
2,096

MailerLite Feature Summary

  • Custom HTML editor
  • Safe and fast mail servers
  • Personalized emails
  • Drag & drop editor
  • HTLML5 technology
  • Activity tracking
  • Rich text editor
  • Customizable templates
  • Landing pages
  • Email templates
  • Social media integration
  • Activity dashboard
  • Built-in photo editing feature
  • Email autoresponders
  • Campaign segmentation
  • Contact database
  • Contact history
  • Customer analysis
  • Custom fields
  • Custom forms
  • eCommerce integration
  • Email archiving
  • Email tracking
  • Email integration
  • Mobile integration
  • Multiple user accounts
  • Progress reports
  • Progress tracking
  • Real time analytics
  • Real time monitoring
  • Real time data
  • Real time updates
  • Real time reporting
  • Subscription services
  • Video support
  • Website integration
  • Design management
  • Multi-campaign
  • Lessons learned
  • Click-through tracking
  • User activity monitoring
  • Custom landing pages
  • Customer loyalty
  • Graphical data presentation
  • Multi-location
  • Custom user interface
  • Customer segmentation
  • File management
  • Free newsletter design templates
  • File manager
  • Popups
  • Unsubscribe page builder
  • Click maps
  • RSS campaigns
  • Auto resend
  • User permissions
  • Build mail lists
  • Campaign analysis & reporting
  • Lead capture
  • Lead generation
  • A/B split testing
  • Email marketing
  • Delivery tracking
  • Market segmentation
  • Engagement analytics
  • Third party integrations
  • CRM integration
  • Bounce tracking
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Contact management
  • Drip email marketing
  • Geolocation
  • Mailing list management
  • Performance reports
  • Scheduled emails
  • Template management
  • Embeddable web forms
  • Data import / export
  • Reporting & statistics
  • Subscriber management

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (339 other apps)
Activity Dashboard (175 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (129 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
Bounce Tracking
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click-Through Tracking
Contact Database
Contact History
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Custom User Interface
Customer Analysis
Customer Database
Customer Loyalty Program
Customer Segmentation
Customizable Templates
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop Interface
Drip Email Marketing
Email Archiving
Email Distribution
Email Integration
Email Marketing
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Event Triggered Email
File Management
Geolocation
Graphical Data Presentation
HTML5 Technology
Image Editing
Landing Page Templates
Lead Capture
Lead Generation
Lead Scoring
Lessons Learned
Mailing List Management
Market Segmentation
Mobile Integration
Multi-Campaign
Multi-Location
Multiple User Accounts
Performance Reports
Progress Reports
Progress Tracking
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real Time Updates
Reporting & Statistics
Rich Text Editor
SMS Integration
Scheduled Emails
Social Media Integration
Subscriber Management
Subscription Services
Template Management
Third Party Integration
User Activity Monitoring
Video Support
Visitor Tracking
Web Forms
Website Integration
eCommerce Integration
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Mobile apps

iOS App


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Requires iOS 9.3 or later. Compatible with iPhone, iPad, and iPod touch.

MailerLite Feature Reviews

25 reviewers had the following to say about MailerLite's features:

Deepak Arora

Awesome Layout!

2018-03-07

It helps my client for email marketing

Pros

I can easily create campaign by dragging and dropping elements like images, text, buttons etc.

Cons

A free user should be able to send a campaign to 5000 contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marija Mandic

Everything you need in an email marketing tool

2017-09-08

A great and simple way to stay in touch with our users and to keep them updated.

Pros

From great email templates, all kinds of integration, forms, to email automation, campaign reports and stats.

Cons

It would be great to make everything available in Drag&Drop editor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer & Network Security company, 11-50 employees)
Verified Reviewer

One of the Best Email Marketing Tools Available today.

2018-01-20

Pros

The sleek interface and a good number of templates make it easy for us to draft campaigns. Even their new feature of Adding Landing Page and automation makes it very powerful for achieving multiple objectives.

Cons

The limited number of templates makes it hard to find a template for every campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
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Elizabeth Pampalone

Mailerlite is much better than its Competitors. Easier to use and more cost effective!

2018-03-27

I can recommend it to my customers and know that either i can help them fast or they can DIY it with the expert customer support!

Pros

Creating Multiple Campaigns at one time is a Snap!

Cons

Could there be a feature to repeat a campaign on a monthly weekly etc basis?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
George Oliveira

Great and Simple Email marketing platform with all the features you'll ever need

2018-03-27

Increased my list count and user subscription properly segmented users and increased customer response with easy to use email designer.

Pros

The reporting is awesome the A/B split testing is thorough and simple to include in any campaign and covering the subject line, email content, etc...

Cons

There's nothing I don't like about MailerLite, if anything I would like to see full-featured landing page builder being added and remarketing/retargeting capability to the lists on the account, but that would probably mean a different use of the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Grover Lilian

Verified Reviewer

Perfect for non-experienced user

2017-01-18

We switched from Campaign Monitor to Mailerlite.

Pros

Affordable price, qualified team and user-friendly interface.

Cons

Perhaps, I would highlight that advanced automation wasn't available, but hopefully, MailerLite will adjust it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Kaushal Arwal

Excellent interface to manage your campaigns and subscribers

2018-03-02

Help us a lot in the marketing.

Pros

They built it in a user-friendly way, even a new user can easily create a template for a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Zygimantas Jacikevicius

Mass mailing tool I could recommend to an SMB

2018-02-25

Has nice and intuitive email templates, so you could send out your first email campaign fairly quickly.

Pros

The most enjoyable feature is that the platform does not limit how many contacts you can import to your profile.

Cons

The platform is quite slow to import new contact lists, it does get stuck quite often, then you need to wait for about half an hour or ask the support staff to help you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Jason Weiss

Great email program, same features as mail chimp but cheaper

2018-05-07

Pros

Keeping track of contacts and groups is easy too, plus it has good statistics on open rate and clicks.

Cons

The biggest thing is it doesn't have the CRM integrations that bigger mail programs like mail chimp do.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Caroline ....

THE BEST AND MOST SUPERIOR email marketing service on the planet!

2017-08-29

Just a great service all around, the interface, the support, i use to experience the biggest trauma sending email marketing because you normally spent hours creating and also hoping to send a campaign, and something always breaks..... this is such a bullet-proof method and so many functionality... the world needs mailerlite

Pros

Just the best, it gives you room to test and very generous.

Cons

Why didn't I find it sooner!!!! I wish I had your service earlier - I LOVE MAILERLITE!!!! Everyone who uses this should recommend it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Monica Burns

The automation capabilities are not only versatile, but easy to use and understand.

2018-03-29

Pros

I'm able to create automated marketing campaigns that are comprehensive, yet easy to create.

Cons

Customer service has been good at resolving them, but one of them was time-consuming to deal with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Mailerlite is an affordable option to manage subscribers and campaigns.

2017-10-13

Makes it easy to collect new subscribers and send campaigns.

Pros

Automation functionality is easy to setup and just works.

Cons

Currently you have to create a campaign, design it, and duplicate to use that design again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nadine Fonseca

So Pleased With a Full-Feature Freemium Version

2018-01-11

Pros

And building an email can be as simple as drag and drop feature sections.

Cons

Or at least a simple way to import them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Human Resources company, 11-50 employees)

You get what you pay for

2017-12-12

Email campaigns at low costs.

Pros

If you are looking for something that works at a low price, this is your choice.

Cons

That the design interphase was not as good as Mailchimp, and their reporting tool was also limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Ivan Muljevski

Verified Reviewer

People behind MailerLite do their best

2016-10-25

It is relatively easy to use with "drag and drop" option.

Pros

- Landing page integration - Autoresponder - Good support

Cons

- Old design - Price rised in last year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering MailerLite

It is still one of most valuable email software on the market. Use 1000 free emails and you wil not have regret at all. Try them. Support is very good!

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Anonymous
A verified reviewer

Top email marketing support company. Prices are competitive. Allow small users to try

2018-05-12

Pros

Easy to set up campaigns. Very good customer service

Cons

MailerLite prefers customer to use double opt in which is better in the long run but many small users cannot afford to take a long time to build up a double opt in list

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kaushal Arwal

Easy to use interface.

2018-03-14

It helps to send email campaigns as a piece of cake :)

Pros

You can easily create user campaigns by dragging and drop banner, gallery, text etc. and also they system is very fast.

Cons

The number of subscribers should be more with free plan. There is nothing else I like least about this tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gagan Gupta

A good tool to create email campaigns

2018-03-25

Pros

One can easily create an email campaign by dragging and dropping elements like images, text, buttons, etc.

Cons

As a free user one can only send 1000 email in a campaign. However, it should be between 1500 - 2000 e-mails per user

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

MailerLite is a must for small businesses.

2018-04-10

We get immediate insights to how well a campaign is doing so we can make adjustments before the next step in the process.

Pros

MailerLite is an easy to use, very intuitive email marketing solution.

Cons

It delivers well on what it promises. It is easy to get started with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Isis Arjeta

AWESOME!! I love Mailerlite!

2016-11-22

It's a nice, light interface, super easy to use.

Pros

Free up to 1,000 subscribers, including autoresponders and customizable web forms are great features for newbie business people!

Cons

Very small point here, but Mailerlite could add a few easier to find options for targeting subscribers based on their activity, such as non-opens, clicks on links, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering MailerLite

Keep adding awesome features, this service is great!

Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello Isis, thank you so much for your great review! It means a lot to our team :)

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Alan Mendelevich

Moved from MailChimp about a year ago and very happy with the decision.

2018-03-28

Pros

- Great editor and an impressive set of starter templates; - Very competitive pricing; - Good stats and A/B testing tools.

Cons

- Onboarding process while moving from MailChimp could have been easier but most of it was aimed at protecting users from spammers, so I guess the minor hurdles are for the good of the ecosystem as a whole.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Liliana Lefter

Very easy to use platform.

2018-03-27

Pros

Customer service is of a great help. Every time I needed help, they quickly responded and helped me solve the issues I contacted them for.

Cons

I would suggest them to upgrade the iPhone app, as there are a lot of managers travelling and who do not have enough time to open a laptop every time they need a detailed report on emailing campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Gourav Arora

Best tool for email marketing

2018-03-25

Helps me to get in touch with customers for sending emails.

Pros

I can easily create the campaign by dragging and dropping elements such as gallery, Titles etc.

Cons

They have all the features which are necessary for a email markting platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Does 90% of what I need it to.

2018-03-27

An economical and overall excellent solution for audience building for my small business.

Pros

The interface is clean and concise.

Cons

The inability to create automations based on multiple campaign actions or create campaigns based on specific links clicked in a previous email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Eduardo Estefano Neto

Verified Reviewer

Extremely Easy to use, great value for money

2018-01-18

Pros

The mailing groups feature is really great, much better than other competitors that I have used in the past.

Cons

Today when importing a new batch of emails, it is necessary to clean the list using a third party service in order not to get a high bounce rate and thus get banned from the app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more