MailerLite Features

MailerLite

Email marketing software for smart business

4.55/5 (396 reviews)

MailerLite Feature Summary

  • A/B split testing
  • Activity dashboard
  • Activity tracking
  • Auto resend
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing feature
  • CRM integration
  • Campaign analysis & reporting
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click maps
  • Click-through tracking
  • Contact database
  • Contact history
  • Contact management
  • Custom HTML editor
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Custom user interface
  • Customer analysis
  • Customer loyalty
  • Customer segmentation
  • Customizable templates
  • Data import / export
  • Delivery tracking
  • Design management
  • Drag & drop editor
  • Drip email marketing
  • Email archiving
  • Email autoresponders
  • Email integration
  • Email marketing
  • Email templates
  • Email tracking
  • Embeddable web forms
  • Engagement analytics
  • File management
  • File manager
  • Forms management
  • Free newsletter design templates
  • Geolocation
  • Graphical data presentation
  • HTLML5 technology
  • Landing pages
  • Lead capture
  • Lead generation
  • Lessons learned
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Multi-campaign
  • Multi-location
  • Multiple user accounts
  • Newsletter management
  • Performance reports
  • Permission management
  • Personalized emails
  • Popups
  • Progress reports
  • Progress tracking
  • RSS campaigns
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Rich text editor
  • Safe and fast mail servers
  • Scheduled emails
  • Social media integration
  • Subscriber management
  • Subscription services
  • Template management
  • Third party integrations
  • Unsubscribe page builder
  • User activity monitoring
  • User permissions
  • Video support
  • Website integration
  • eCommerce integration

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
File Management
Form Builder
Forms Management
Geolocation
HTML5 Technology
Heatmaps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Location Tracking
Loyalty Program
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Location
Multiple User Accounts
Newsletter Management
Performance Metrics
Preview Functionality
Progress Reports
Progress Tracking
Publishing Options
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Segmentation
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Team Management
Template Management
Third Party Integrations
Unsubscribe Database
Video Support
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Management
Website Visitor Tracking
Workflow Management
eCommerce Management
Learn moreCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
File Management
Form Builder
Forms Management
Geolocation
HTML5 Technology
Heatmaps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Location Tracking
Loyalty Program
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Location
Multiple User Accounts
Newsletter Management
Performance Metrics
Preview Functionality
Progress Reports
Progress Tracking
Publishing Options
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Segmentation
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Team Management
Template Management
Third Party Integrations
Unsubscribe Database
Video Support
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Management
Website Visitor Tracking
Workflow Management
eCommerce Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
File Management
Form Builder
Forms Management
Geolocation
HTML5 Technology
Heatmaps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Location Tracking
Loyalty Program
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Location
Multiple User Accounts
Newsletter Management
Performance Metrics
Preview Functionality
Progress Reports
Progress Tracking
Publishing Options
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Segmentation
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Team Management
Template Management
Third Party Integrations
Unsubscribe Database
Video Support
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Management
Website Visitor Tracking
Workflow Management
eCommerce Management
Visit WebsiteCompare App

Mobile apps

iOS App


0 reviews

MailerLite Feature Reviews

25 reviewers had the following to say about MailerLite's features:

Luis D.

Wonderful

2021-02-14

Easy to set up, good design and templates options, easy to set up automations, good analytics. Very good value for money.

Pros

Very good analytics and very easy to import mailing lists.

Cons

Maybe the only point is the limited lettering customization options (types and colours) in the campaigns.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hi Luis, welcome to the MailerLite community. Glad to hear you're getting along well with our mailing list and our analytics.

I also appreciate your feedback regarding the customization options. Should you ever have further ideas you can always email us at feedback@mailerlite.com

- Lay

Read more
Abigail N.

Great for creating email newsletters and shareable pdf brochures

2018-12-22

Mailerlite is a Godsent, I think the export to PDF has a lot of potential.

Pros

My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft.

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Keleigh L.

The best solution for someone on a budget

2020-08-31

Pros

It doesn’t have a a huge range of functionality for analytics and reporting but for this price point it’s a great tool.

Cons

It was missing a lot of analytics and reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello Keleigh,

Thank you for your review!

All of the new features or existing feature updates come from the feedback we receive from our clients. We take it very seriously and it helps us to improve MailerLite.

We do plan to improve our reporting functionality in the future.

Thank you!

Read more
Jo B.

Great email marketing software

2020-09-25

Easy to set up and good analytics

Pros

Easy to set up and has some great features, even in the free tier.

Cons

Can't think of anything I've not liked about it

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dante S.

Mailerite perfect for email campaigns

2020-08-07

I have already recommended Mailerlite to several friends who are business owners.

Pros

Mailerlite's drag and drop design feature for emails saves me a lot of time to design emails for my email marketing campaigns.

Cons

More templates and customization for popup forms

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer & Network Security company, 11-50 employees)
Verified Reviewer

One of the Best Email Marketing Tools Available today.

2018-01-20

Pros

The sleek interface and a good number of templates make it easy for us to draft campaigns. Even their new feature of Adding Landing Page and automation makes it very powerful for achieving multiple objectives.

Cons

The limited number of templates makes it hard to find a template for every campaign. Even the Landing Page feature is not as powerful as other tools available in the market.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Katie M.

LOVE IT!

2018-09-25

This is my go-to favorite e-mail campaign program.

Pros

- automated campaigns - strict anti-spam rules (the staff checks!)

Cons

- Could use a bit more templates - Could use some explaining/ training video's

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Zygimantas J.

Mass mailing tool I could recommend to an SMB

2018-02-25

Has nice and intuitive email templates, so you could send out your first email campaign fairly quickly.

Pros

The most enjoyable feature is that the platform does not limit how many contacts you can import to your profile.

Cons

The platform is quite slow to import new contact lists, it does get stuck quite often, then you need to wait for about half an hour or ask the support staff to help you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Mailerlite is an affordable option to manage subscribers and campaigns.

2017-10-13

Makes it easy to collect new subscribers and send campaigns.

Pros

Automation functionality is easy to setup and just works.

Cons

Currently you have to create a campaign, design it, and duplicate to use that design again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathy P.

Good Service Wish It Would Integrate With More Things

2019-11-19

Unlike some other companies, you can import an existing list

Pros

I've used many email marketing services and Mailerlite is a bit easier than many of them.

Cons

The other negative is that it doesn't integrate with many 3rd party services yet.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello Kathy,

Thanks a lot for your feedback.

Our integration list is constantly growing. We also have multiple integrations available that integrate via 3rd parties like Zapier and PieSync.

If you have a need for specific integrations, could you please let us know at support@mailerlite.com. We develop our software based on what our clients need the most!

Thank you!

Read more
Khaled F.

Good E-Mail Marketing software

2020-03-13

Pros

- Ease of use - Detailed analytics - Good available features for free users - Detailed user targeting

Cons

- Email designs aren't that good - The Shopify app doesn't sync new customers - No mobile app

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello Khaled,

Thanks a lot for your feedback, we appreciate it.

If you are having issues with the Shopify app, could you please reach out to us at support@mailerlite.com so we can look into your case and sort it out?

We also have MailerLite app available for iOS devices, you can find more information about it here: https://www.mailerlite.com/features/iphone-email-marketing-app

Thanks again!

Read more
Anonymous
(Human Resources company, 11-50 employees)

You get what you pay for

2017-12-12

Email campaigns at low costs.

Pros

We moved to Mailerlite because their prices where more convenient to our needs. If you are looking for something that works at a low price, this is your choice.

Cons

That the design interphase was not as good as Mailchimp, and their reporting tool was also limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Elizabeth P.

Mailerlite is much better than its Competitors. Easier to use and more cost effective!

2018-03-27

I can recommend it to my customers and know that either i can help them fast or they can DIY it with the expert customer support!

Pros

Creating Multiple Campaigns at one time is a Snap!

Cons

Could there be a feature to repeat a campaign on a monthly weekly etc basis?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, myself only employees)

An ideal software for manage your email campaigns if you don't know programming and design.

2018-10-09

You can manage your own email campaigns easily and I recommend for this.

Pros

You can manage your subscribers list easy to create A/B test campaigns.

Cons

I managed to create emails for subscribers to receive giveaways but I did not manage to understand how to program campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Marija M.

Everything you need in an email marketing tool

2017-09-08

A great and simple way to stay in touch with our users and to keep them updated.

Pros

From great email templates, all kinds of integration, forms, to email automation, campaign reports and stats.

Cons

Some features for emails are only available in certain design templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jason W.

Great email program, same features as mail chimp but cheaper

2018-05-07

Pros

Keeping track of contacts and groups is easy too, plus it has good statistics on open rate and clicks.

Cons

The biggest thing is it doesn't have the CRM integrations that bigger mail programs like mail chimp do.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Manuel M.

Recommended if Lead-Scoring is not required

2021-01-18

Pros

- Easy to set up - Fast and responsive user interface - Great support - Integrations - Import&Export

Cons

- "CRM" is limited - No Sales Funnel - No Lead Scoring

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hi Manuel,

Thank you for being part of our community. I also appreciate your feedback on our CRM features.

Read more
Adeleke S.

Advanced Email Marketing Simplified

2018-09-07

The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

Pros

Their dashboard makes it easy to manage subscribers.

Cons

As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Bofu I.

A great tool to manage your subscribers and send e-mail campaigns

2018-10-02

Pros

It's cheaper than other competitors. They have a free monthly plan for 1000 subscribers and you can send unlimited emails.

Cons

In spite the cheap price for a paid plan some tools are not included (reporting, social integrations).

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Email Marketing Software

2019-11-24

Despite of low deliverability, I still use it since Mailerlite provides all the required features needed in an email marketing software.

Pros

Mailerlite allows creating easily automated campaigns and once the automation workflow is set up correctly then you have to sit as the rest of your work is covered.

Cons

The deliverability of emails was not as expected, in fact, our customers reported that emails landed in other tabs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello,

I am sorry you've experienced lower deliverability than expected.

Could you please email us at support@mailerlite.com so we can look into this case separately?

Thank you!

Read more
Anonymous
Digital Marketing Coordinator (Automotive company, 501-1000 employees)
Verified Reviewer

Proficient emailer!

2019-11-03

It was a breeze to use this app to send out emails.

Pros

It offers almost all the features you require, automation, AB testing, scheduling, creating landing pages, database manipulation, etc, analytics linking.,

Cons

Although the email blocks' options are plenty but could offer more options to play around with (especially with email formatting).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Ken P.

Mailerlite is a Great Product!

2021-01-07

A fantastic product!! I recommend this to anyone who is interested in using a great product at a competitive price.

Pros

They offer "drip" campaigns. I can easily duplicate emails.

Cons

I wish it had more font options and design templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Shayne P.

Great value for for a great product, and highly backed by support

2019-12-16

Rather you are small or large, the scaleability is great and it provides great analytics to get the most out of your emails.

Pros

Its connection with Woocommerce is also a great touch being able to bring in the content of an order and use a subscriber's shopping history to build emails is great to have.

Cons

Only thing may be to have more connection with Woocommerce, right now my issue is that getting emails from the cart page has to go through the Woocommerce webhook. I use cartflows which is an extra layer of steps to have to figure out to get to still work

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Mailerlite is a good choice

2019-04-19

It is a good and affordable choice for email marketing. especially if you don't need customer support.

Pros

For example, we can define a custom field for gender of our contact and send different emails based on the user’s gender. 2-Form builder and especially Popup builder is a very good facility for creating discount campaigns and promoting them in our website and measure our discount campaign success indexes. 3-Supporting the right to left languages including Arabic, Hebrew, … 4-Affordable price 5-Very good and easy to user reports of campaigns.

Cons

Customer support has been a real challenge for me. They replied to my email too late. If they added some Arabic fonts, it would be better for supporting RTL.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Amanda M.

Basics are straightforward, Advanced functions require more effort

2018-12-21

Pros

The drag & drop builder makes it easy to design templates & campaigns that fit your brand and look polished.

Cons

Creating automations, segmenting groups of subscribers, etc is not intuitive.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more