MailerLite Pricing

The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint...

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Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more...

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The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too. If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch. Occasionally it's slow to load, especially the drag and drop interface. But these are both minor points.

We'd love how thorough you've been Tracey! Thank you so much for your kind words.

MailerLite is extremely flexible and powerful for eCommerce, it has great built-in survey functionality and smart tagging, groups and automations. It has powerful integrations and even features its own landing page builder (as well as a very versatile form builder). Multiple great templates and well defined blocks that are useful in any type of email.

It is not yet possible to feature some eCommerce KPIs in the campaign dashboard. Top-level eCommerce figures are distorted by the multicurrency set-up in WooCommerce.

Hi Christer, thank you for taking the time to share your experience with us - we'd love to share this testimonial on our website. Just pop us a message via this email, and we can have a chat!

Very kind and fast support. The software is easy to use, but if I get stuck there is help

The campaign resend feature may show total results outside of individual campaigns

Good price, good privacy and anti-spam features, good training and easy to use.

I would love to be able to personalize more the signature block. And there's something strage when I want to add more spaces between paragraphs, but I guess I can just write in another text block.

Hey Cristina, if you get in touch with our support team, they can find the easiest way to help you out with those pesky spaces you are talking about. Thank you for leaving us such a kind review!

I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!

Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.

Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications. https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Hey Nicole, thank you so much for taking the time to leave us such a great review. We have been indeed reviewing new features, and we are in the midst of exciting new things. Keep an eye out :) I would also love to add your review in our database and use it for future testimonial - feel free to reply and let us know if it's okay, we can then have a chat!

Intuitive interface, great product for the price, and - on the rare occasions I've contacted support - super-fast, friendly, and helpful replies from the support team.

I would love to be able to have elements in email templates auto-update without having to manually pull up and edit every single saved email in my campaigns/autoresponders. For example, if I release a new book and want to update a footer image profiling my books (that I use in the template for most of my autoresponders), right now I have to manually update every email in the autoresponders. Mailerlite has some templates elements that are dynamic, but after emailing their support, they confirmed what I want to do isn't currently supported with dynamic elements. Fingers crossed they'll fix this in the future.

Thanks so much for the kind words. We appreciate the feedback on auto-updating elements. Feel free to also add this on the request list (you can find this when you log in via your profile button on the top right). This way, other users can upvote and help us get these type of features worked on faster!

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the...

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The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems...

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I think your phrase "one of those hills I die on" genuinely just make me spit the tea out of my mouth. Thank you so much for such an amazing review - I always find it amazingly entertaining to read reviews that have been very creatively crafted and left behind. I would love to ask you for some details and send you a little gift from my end. Feel free to reply to this, and we can get in touch.

I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.

Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now. One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers...

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Hey Eli, you are such a star for giving us such an amazing and thorough review. We love honest feedback and think this is important for users to see. We've been collecting some reviews we love to share on our website, and this just might be one of them! If you are okay to do so, could you reply to my email? We can chat further!

Easy to use with lots of features usually only available with expensive services.

Going in and out of the drag and drop editor can sometimes be slow.

Love to hear that you're enjoying being with us enough to recommend us, Roland! Paying it forward is the best way to go.

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts...

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My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

What a lovely review, Eleda - and also the use of the word "superb" is by far my fave - it's a favorite of mine. I also wanted to thank you for your feedback regarding the segments - should you wish, you can always request these add-ons through your personal profile. Here, other users of the Community can also upvote the feature.

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at feedback@mailerlite.com - we love to hear from our community.

What I like about Mailerlite is that it is easy to use. The help-tutorials are very informative. I know it has the capability to do more than I am utilising at the moment, so I trust that it will serve me in the future as my mailing list grows. I also value the quick response I get from the help team when I can't find my answer in the help menu. They are friendly and willing to answer any question. The value for money is exceptional.

When I select a group and open the list of subscribers in that group, the Group List name doesn't appear above the list of subscribers. Instead the wording is "this list contains 36 subscribers". It would be helpful if that sentence says "this (name of group) contains 36 subscribers". I can easily forget which group I'm looking at without the name appearing at the top.

Hey Carmen, great feedback for us! We truly appreciate it - I will make sure that this is passed on.

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans...

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I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

MailerLite is one of the most affordable email marketing platforms right now with all of the features most people need like automations, a drag and drop builder and embedded signup forms. Their most useful feature is automations, which lets you send a sequence of emails to subscribers if they join a list, if one of their contact fields gets updated (example: if they go from being a free to a paid...

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1. Right now, you can only create yes or no branches in automations. So for example, let's say that you want subscribers who already downloaded a lead gen to not receive an email in the automation about it. The only way to do this right now is to create a yes/no branch. If yes, they'll receive the rest of the sequence in the yes branch *without* the specific email. If no, they'll receive the rest...

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I love the ease of use. For me, it's like using Active Campaign but WAYYYY more affordable for my small business.

Sometimes it's difficult to find answers to some of my technical issues on the how-to pages. But, I'm excited to start using the new university.

So great to hear that you're joining the Academy, Alma - can't wait! And if you still have any other question, do get in touch with our amazing support team. They will always have your back.

I like the email deliverability that MailerLite offers. This was one of the reasons I decided to try this platform. I've read that major email testing services rated MailerLite high for deliverability and I can vouch for this. I'm getting very good results with my campaigns. Good deliverability, good email opens and my activity doesn't seem to go down after a few months. The other thing I love is that this is a no-nonsense platform that gets you to collect emails fast, while still offering you advanced features that you might need down the road. Great, modern and flexible platform for beginners and advanced marketers.

I haven't found much that I dislike about this tool. Like I've said it's very solid, great deliverability and the pricing is affordable as well (big plus if you're starting out). I'd like to have some advanced auto-resend features but now I'm being picky. Every platform can be improved but I haven't found anything in MailerLite that's bothering me. That's why I keep using it.

1) Highly Optimized And Responsive: MailerLite helps me to design and create newsletters that look amazing on desktops, tablets, and mobiles. 2) Design Capabilities: It's safe to say that the design capabilities that MailerLite gives you are far better than any other similar product in its segment. What I mean to say is, the "little things" that MailerLite allows you to do can add significant value...

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1) Slightly Laggy: MailerLite can occasionally become laggy and starts freezing when you import a lot of contacts. Now, I don't really know if this is due to my hardware set up (which is quite recent), but I've asked around and I've gotten mixed opinions about this. 2) Customization Options: It would be really great if MailerLite introduces some more Landing Page customization options in the near future. Whatever be the case, it's still the best E-mail Automation software, in my opinion.

Easy to use Great customer support Tons of options Easy to manage mailing list Ability to setup intermittent emails

Slow to load the designing tables

Austin, thank for the review and the comment about the pop-ups. We will certainly make them more visible.

Mailerlite is definitely the best option when it comes to pricing. They even have sections that you can't find anywhere else. For example, their " automation" section is unrivaled. This is because it allows you to create complex email campaigns that are triggered by certain events (such as a subscriber clicking a link in an email).

When choosing software, we generally prefer options that integrate well with other software. This is because it makes it more versatile and easier to use. Mailetlite's integration list is not as significant as other factors.

The customer service is, by far, the best I have ever experienced. Definitely top-notch. I also love the many available customizations I can do. Mailerlite meets all the needs I have for my emails—even some I didn't know I needed.

Sometimes it's a bit difficult to figure things out since I'm just tech savvy enough to get myself into trouble.

We love you too, Heidi! You can also check out MailerLite Academy - you can go from "tech-savvy enough" to email marketing expert. Here's the link: https://academy.mailerlite.com/