MailerLite Pricing Plan & Cost Guide

MailerLite

Email marketing software for smart business

4.53/5 (375 reviews)

MailerLite Pricing

Starting from: $10.00

Pricing model: Free, Subscription

Free Trial: Available (No Credit Card required)

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails. 

Competitors Pricing

Reputation Studio

Starting from: 499.00/month
Pricing model: Subscription

Visual Visitor

Starting from: 59.00/month
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Free Trial: Available (No Credit Card required)

Slintel

Pricing model: Subscription

ADWARY

Starting from: 19.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Rize Reviews

Pricing model: Subscription
Free Trial: Available

MailerLite Pricing Reviews

Pros
  • Our team recently switched to MailerLite and have had a great experience thus far. It's easy to drag and drop clean designs into newsletters which surprisingly makes email-designing fun.Verified ReviewerRead the full review
  • It has a good deliverability rate and is free up to a 1000 users. I use this to send out emails about my creative projects and you can design some very attractive emails.nick b.Read the full review
  • If you still need help their customer service is wonderful and I docked it one star as I thought it was a little on the slower side, however it was almost a year ago I last needed their help.Traci W.Read the full review
Cons
  • I miss image tag and field desperately because I often send some personalized images and with MailerLite I need to use some other provider which offers that custom field.Dominik L.Read the full review
  • What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.Traver F.Read the full review
  • Pathetic; my account was approved and suddenly unapproved. After contacting the useless customer support, all they could do is ask me to use another service provider.Ben C.Read the full review
94%
recommended this to a friend or a colleague

25 reviewers had the following to say about MailerLite's pricing:

Ivan Muljevski

People behind MailerLite do their best

Used weekly for 1-2 years
Reviewed 2016-10-25
Review Source: GetApp

I have started using MailerLite 1.5 year ago. It was one of the cheapest mail software those days. It is relatively easy to use with "drag and drop" option.

Pros
-Relatively cheap price for yearly payments. - Landing page integration - Autoresponder - Good support

Cons
- Lack of usability and user experience - I need few extra clicks to finish the job. - Old design - Price rised in last year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Not my favorite CRM

Used occasionally for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

Overall, MailerLite is a decent option for those who are looking for a cheaper CRM. But I think it's worth a little more money for better functionality.

Pros
The best feature of this software was that their pricing per subscriber is on the low end of the CRMs I have seen.

Cons
Their dashboard and functionality feels limited compared to other CRMs I have used. It wasn't as easy to setup auto sequences as I would have liked.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 4/10

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Bofu Ionut

A great tool to manage your subscribers and send e-mail campaigns

Used monthly for 1-2 years
Reviewed 2018-10-02
Review Source: Software Advice

Pros
It's cheaper than other competitors. They have a free monthly plan for 1000 subscribers and you can send unlimited emails.

Cons
In spite the cheap price for a paid plan some tools are not included (reporting, social integrations).

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Susan

MailerLite Review

Used weekly for 6-12 months
Reviewed 2018-03-27
Review Source: Capterra

Helps me manage and grow my email marketing list.

Pros
MailerLite provides many of the features of much more expensive services at an affordable price. Easy to customize landing pages and embedded forms.

Cons
I don't understand the differences between segments and groups or how to use them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

You get what you pay for

Used monthly for 2+ years
Reviewed 2017-12-12
Review Source: Capterra

Email campaigns at low costs.

Pros
We moved to Mailerlite because their prices where more convenient to our needs. If you are looking for something that works at a low price, this is your choice.

Cons
That the design interphase was not as good as Mailchimp, and their reporting tool was also limited. Besides our open rates went down, maybe due to blacklisting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Keleigh Lauermann

The best solution for someone on a budget

Used daily for 1-2 years
Reviewed 2020-08-31
Review Source: Capterra

Pros
This was my best first email software and it served me extremely well. The price is out of this world cheap, while the features are actually pretty good considering. It doesn’t have a a huge range of functionality for analytics and reporting but for this price point it’s a great tool.

Cons
It was missing a lot of analytics and reporting. This didn’t matter... until it really did.

Response from MailerLite


Hello Keleigh,

Thank you for your review!

All of the new features or existing feature updates come from the feedback we receive from our clients. We take it very seriously and it helps us to improve MailerLite.

We do plan to improve our reporting functionality in the future.

Thank you!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Amir S

My Horrifying experience with MailerLite

Reviewed 2016-08-03
Review Source: GetApp

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros
You would get a Cheap service

Cons
You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Jacob Wolinsky

Amazing IF Deliverability Is Good

Used daily for less than 6 months
Reviewed 2019-01-28
Review Source: Capterra

We used Mailerlite to send our newsletter and offers to our readers we have mixed feelings on Mailerlite because of that big tech issue we noted above In terms of competitors Mailchimp and Convertkit are excellent alternatives and we have had overall great expeirences with both platforms Aweber and Campaigner are terrible and we recommend avoiding them at all costs

Pros
This is an awesome ESP at an incredibly low price with tons of features built in (like mailchimp but more at a fraction of the cost), with excellent support

Cons
The only issue I had was deliverability was very low and since that is the key purpose of an ESP i had to lower my ratings - it could be was one time issue but it lasted many days (weeks?) with us and i have to note that in this review in case this happens more often - if it had higher deliverability it would be a ten out of ten

Response from MailerLite


Hello Jacob,

Thank you for your review!

Sorry to hear you experienced deliverability issues. If that happens again, make sure to contact us via live chat or email info@mailerlite.com

Each deliverability issue can be very different so it needs to be investigated individually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

MailerLite is a Great Bargain Bulk Mailer!

Used weekly for 6-12 months
Reviewed 2020-02-05
Review Source: Capterra

MailerLite is one of the tools we use to build landing pages, manage our mailing lists, setup our auto responders, and for engagement analysis.

Pros
MailerLite is really easy to use! Their are many attractive templates to use and the drag and drop editor is very intuitive! Sent bulk mailing from MailerLite also have a very low bounce rate with respect to both Google and Microsoft mail clients. The subscription price is also a bargain compared to other high performance bulk mailer out there!

Cons
Well, the trail period of 14-days is really short so it would be good if it were at least 30 days / 1 month.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

One of the best mailing provider at this price

Used weekly for 6-12 months
Reviewed 2018-11-13
Review Source: Capterra

We used them for a year or so, and I can honestly say this is a simple, cheap and quite powerful platform for most of the users.

Pros
The best part of MailerLite is simplicity - it is simple as a brick, but on the other hand when you need advanced features (automation, or anything) you can always find them. These features are there, but not disturbing low-level users, which is awesome.

Cons
Support. If they flag your account, or don't like your activity for any reason - there is almost no chance to negotiate with them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jeffrey Jordan

Better performance. Better Service.

Used weekly for less than 6 months
Reviewed 2021-02-09
Review Source: Capterra

My open and click rates improved immediately.

Pros
The video instructions help me to get my campaigns up and running quickly

Cons
Some of the features are not available for the price I can afford to pay

Response from MailerLite


Hi Jeffrey, welcome to the MailerLite family! Glad to have you with us.

- Lay

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

MailerLite: Best Budget Option

Used monthly for 1-2 years
Reviewed 2018-08-09
Review Source: Capterra

Overall, I'm happy with the product at the low price point. If you need more features, I'd consider MailChimp instead though.

Pros
Ever used MailChimp? Then you pretty much know how to use MailerLite. It's essentially the same thing, minus just a few things. It's clearly the best budget option at a fraction the cost of MailChimp.

Cons
It doesn't integrate with a lot of other services, such as RaffleCopter, which can be frustrating. I also had an issue recently with emails getting sent to spam.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Favorite email service provider

Used weekly for 2+ years
Reviewed 2018-11-01
Review Source: Capterra

It's the best option I've found for email marketing. It provides a ton of features at an affordable price.

Pros
It provides an amazing amount of control. Email campaigns can be sent based on where and how the person signed up, what links they clicked or didn't click in the last email campaign and more. Mailerlite makes everything easy. It's simple enough for beginners but provides enough features and control to be useful to experienced email marketers.

Cons
There have been periodic issues with deliverability, but these are usually cleared up quickly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Amit Khandelwal

My favorite email marinating app

Used daily for 2+ years
Reviewed 2019-03-21
Review Source: Capterra

Good if you get approval from them :) And definitely you will love this when you use.

Pros
Easy to use email marketing app with more features and pricing of this app is really low as compared too its competitors.

Cons
Their account approval process. I don't know why but they will not easily approve your account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Pierre du Preez

Upgrade from Mailchimp, I'm happy

Used weekly for 6-12 months
Reviewed 2018-03-30
Review Source: Capterra

More visits and subsequent sales to my website.

Pros
It's like the name says, lite: Easy to use, simple to understand. To get your imagination going, its got a lot of cool templates you can use. Cost - significantly cheaper than Mailchimp and nicer to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sean Fletcher

Great customer service, tools, and value

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Pros
The customer service and value. They are always quick to respond to questions, and their pricing is way lower than other services.

Cons
It could be a little more intuitive, and have a few more software features. There are other mailing services that have a little more in-depth tools, but I'm sure Mailerlite will implement them as they go along.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

I've found it easy to use and it's improving all the time

Used monthly for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Pros
It's easy to use - the interface intuitive. It's cheaper than the competitors. Good customer support.

Cons
Occasional glitches. Open rates aren't accurate (I think that's a problem across the different providers). The segmentation isn't intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Rostane Gribi

What a great surprise !

Used monthly for less than 6 months
Reviewed 2018-12-04
Review Source: GetApp

Pros
MailerLite is an awesome alternative to other autoresponders out there, it has great value for a fair price and the functionalities are awesome !

Cons
It's still a tiny bit complex to use but I'm sure it's because it's still new, I will not worry about that as the interface is overall very clear.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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GARRETT DENNIS

The Best Mailing Service I've Tried

Used daily for 1-2 years
Reviewed 2018-03-30
Review Source: Capterra

Pros
The price, which is much more reasonable & affordable for me than MailChimp (which is why I initially switched from MailChimp to MailerLite). I also like the features, which I think are state-of-the-art, at least for my needs. The customer service is also great, and they're always trying to better their product, which I appreciate.

Cons
I honestly don't have any criticisms to make, not even constructive ones. Though it's reasonably priced, I suppose it could be a little less expensive (as could most everything these days), but that's about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Michelle Harler

LOVE LOVE LOVE

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Affordable, easy to use, added value with landing pages/popups

Pros
I have used MANY services and Mailerlite is hands down the best. That is the truth and I am in no way incentivized for this review. It is affordable, especially when your list gets pretty large. It is easy to use and you can create exactly the email you want very quickly. They let you customize your opt in/opt out pages and it's easy to do. Another super cool feature is they let you make pop ups/ embedded forms, and even landing pages! That is stuff others don't offer or even charge more for.

Cons
I really do not have any complaints. There are a couple times I thought of going to a self hosted mailing list, but mailerlite is so perfect for me I don't want to leave.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Adeleke Samuel

Advanced Email Marketing Simplified

Used weekly for 1-2 years
Reviewed 2018-09-07
Review Source: Capterra

Overall: As a digital marketing agency. It is easy to integrate MailerLite account with my WordPress Websites by using the available WordPress plugin. Sales automations is made easy without any technical experience required. The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

Pros
Mailerlite provides a complete email marketing solution. What makes it unique from others is its EASE OF USE. The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms. Their dashboard makes it easy to manage subscribers. The price is flexible and affordable relatively compared to the value gotten from the service.

Cons
As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account. And the support team doesn't have any tangible reason to backup their claims. As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Raitis Gocentas

Sign up and send

Used weekly for less than 6 months
Reviewed 2019-12-31
Review Source: Capterra

Hands down the best customer support I've received in all of 2019. You can reach out via email or live chat and they even respond when you leave a comment on a help article to help you solve everything. And the people answering are actually knowledgeable in the product. They work to understand your problem and needs and offer a solution that does it (if one exists).

Pros
Their support is outstanding. Software wise - you get all of the features a typical email marketer wants. There are no absurd pricing tiers where the one feature you need is bundled in the most expensive tier.

Cons
The drag and drop builder could allow for more customization of elements, but I understand that it's not an easy thing to develop.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Krishna Lou

Great deliverability

Used weekly for 1-2 years
Reviewed 2019-12-30
Review Source: Capterra

Good to use if you are starting out since it's free up to 1000 subscribers and still relatively cheap once you start paying.

Pros
Great deliverability! My emails are not going to spam or promotions tab. It's easy to use, and not buggy and slow.

Cons
Automations are quite simple. Not as extensive as ActiveCampaign, but still a better experience than Mailchimp.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Mike Calabro

Better than mailchimp

Used monthly for less than 6 months
Reviewed 2018-05-29
Review Source: GetApp

Pros
Mailerlite is much easier to use than MailChimp. I have not compared it to other competitors though. Even though it is simple it is very powerful and offers a lot of information. The free plan is a great value if you don't have a large number of subscribers. Cheaper than others. Ease of use

Cons
It is hard to grow your database with them because they require a double opt-in. Otherwise, I have not found anything that I don't like about it yet.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Meghan Ethington

My favorite email solution

Used daily for 2+ years
Reviewed 2019-01-13
Review Source: Capterra

I've tried a lot of email marketing services and this is by far my favorite. Their team is open to suggestions and it's not uncommon to ask for a feature and see it implemented a few months later. They also have regular webinars that teach you not only hot to better use their product but also how to improve your email marketing overall.

Pros
The value for the money and the fact that the team keeps improving the product and has been loyal to their early adopters by grandfathering in their pricing. Their support is amazing.

Cons
There have been a few glitches over the years, but they always take responsibility and make it right. There have been deliverability problems in the past, but they've improved and are now one of the top companies for deliverability.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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