MailerLite Pricing Plan & Cost Guide

MailerLite

Email marketing software for smart business

4.51/5 (140 reviews)

MailerLite Pricing

Starting from: $10.00

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

• Forever free plan for up to 1000 subscribers, you can send unlimited emails. 
• $10/month for 1001-2500 subscribers, you can send unlimited emails. 

Competitors Pricing

LocalClarity

Starting from: $37.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

MarketPowerPRO

Starting from: $499.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

DivvyHQ

Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Swivle

Starting from: $97.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendinBlue Email

Starting from: $25.00/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does MailerLite compare with other Marketing apps?

Subscription plan?

MailerLite



97% of apps offer a
subscription plan

Free trial?

MailerLite



82% of apps have a
free trial

Freemium plan?

MailerLite



26% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month




MailerLite Pricing Reviews

Pros
  • small price
  • You would get a Cheap service
  • Affordable price, qualified team and user-friendly interface.
  • It's easy to use - the interface intuitive. It's cheaper than the competitors. Good customer support.
Cons
  • a lot of problems with the platform, they change the rule after some time, they are not trustful
  • I don't understand the differences between segments and groups or how to use them.
  • Perhaps, I would highlight that advanced automation wasn't available, but hopefully, MailerLite will adjust it.
  • There are a couple of features on my wish list but Mailerlite continues to improve so I have faith for the future.
93%
recommended this to a friend or a colleague

25 reviewers had the following to say about MailerLite's pricing:

Ivan Muljevski

People behind MailerLite do their best

Used weekly for 1-2 years
Reviewed 2016-10-25
Review Source: GetApp

I have started using MailerLite 1.5 year ago. It was one of the cheapest mail software those days. It is relatively easy to use with "drag and drop" option.-Relatively cheap price for yearly payments. - Landing page integration - Autoresponder - Good support

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MailerLite

Email marketing software for smart business

Susan

MailerLite Review

Used weekly for 6-12 months
Reviewed 2018-03-27
Review Source: Capterra

Helps me manage and grow my email marketing list. MailerLite provides many of the features of much more expensive services at an affordable price. Easy to customize landing pages and embedded forms.

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MailerLite

Email marketing software for smart business

Amir S

My Horrifying experience with MailerLite

Reviewed 2016-08-03
Review Source: GetApp

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!You would get a Cheap service

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MailerLite

Email marketing software for smart business

Anonymous

You get what you pay for

Used monthly for 2+ years
Reviewed 2017-12-12
Review Source: Capterra

Email campaigns at low costs.We moved to Mailerlite because their prices where more convenient to our needs. If you are looking for something that works at a low price, this is your choice.

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MailerLite

Email marketing software for smart business

Grover Lilian

Perfect for non-experienced user

Used weekly for 6-12 months
Reviewed 2017-01-18
Review Source: GetApp

If you need simple, easy-to-navigate and affordable e-mail marketing service MailerLite is worthy of consideration. We switched from Campaign Monitor to Mailerlite. The main reason was a meaningful price difference because of our budget: https://www.mailerlite.com/campaignmonitor-alternative. Now we receive very similar service, just making difference in payments.Affordable price, qualified team and user-friendly interface.

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MailerLite

Email marketing software for smart business

Pierre du Preez

Upgrade from Mailchimp, I'm happy

Used weekly for 6-12 months
Reviewed 2018-03-30
Review Source: Capterra

More visits and subsequent sales to my website.It's like the name says, lite: Easy to use, simple to understand. To get your imagination going, its got a lot of cool templates you can use. Cost - significantly cheaper than Mailchimp and nicer to use.

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MailerLite

Email marketing software for smart business

Anonymous

I've found it easy to use and it's improving all the time

Used monthly for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

It's easy to use - the interface intuitive. It's cheaper than the competitors. Good customer support.

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MailerLite

Email marketing software for smart business

GARRETT DENNIS

The Best Mailing Service I've Tried

Used daily for 1-2 years
Reviewed 2018-03-30
Review Source: Capterra

The price, which is much more reasonable & affordable for me than MailChimp (which is why I initially switched from MailChimp to MailerLite). I also like the features, which I think are state-of-the-art, at least for my needs. The customer service is also great, and they're always trying to better their product, which I appreciate.

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MailerLite

Email marketing software for smart business

Amarildo R. Ferrari

Great email marketing software

Reviewed 2017-02-19
Review Source: GetApp

I am really enjoying using this email marketing software. Simple, cheap and efficient! Furthermore you can use the free account up to 1000 contacts. I Recommend!

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MailerLite

Email marketing software for smart business

Sean Fletcher

Great customer service, tools, and value

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

The customer service and value. They are always quick to respond to questions, and their pricing is way lower than other services.

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MailerLite

Email marketing software for smart business

Michelle Harler

LOVE LOVE LOVE

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Affordable, easy to use, added value with landing pages/popupsI have used MANY services and Mailerlite is hands down the best. That is the truth and I am in no way incentivized for this review. It is affordable, especially when your list gets pretty large. It is easy to use and you can create exactly the email you want very quickly. They let you customize your opt in/opt out pages and it's easy to do. Another super cool feature is they let you make pop ups/ embedded forms, and even landing pages! That is stuff others don't offer or even charge more for.

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MailerLite

Email marketing software for smart business

Mike Calabro

Better than mailchimp

Used monthly for less than 6 months
Reviewed 2018-05-29
Review Source: GetApp

Mailerlite is much easier to use than MailChimp. I have not compared it to other competitors though. Even though it is simple it is very powerful and offers a lot of information. The free plan is a great value if you don't have a large number of subscribers. Cheaper than others. Ease of use

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MailerLite

Email marketing software for smart business

Clare FLynn

I switched to MailerLite from another provider.

Used monthly for 6-12 months
Reviewed 2018-03-27
Review Source: Capterra

I have found the whole experience easy not to mention cheaper than my previous provider. In particular the campaign creation tool is super-easy to use

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MailerLite

Email marketing software for smart business

Robert Stanciulescu

take care with mailerlite

Reviewed 2014-09-02
Review Source: GetApp

Take care with mailerlite, they want to pay them in advance and after 3 ,4 month they change the rule. I work with them i pay them 1000 $ in advance and after 4 months my email campaign do not go into clinet inbox. i have every month problem with them: in one month do not work unsubscribe system, in one month do not split correct in groups and in the last period they do not deliver email to inbox. i create different email address n different public email services and i put in the list o and the email do not arrive in inbox (they change the algorithm, because in first 2-3 month do not have this problem). based on that after 5 months i told them that i do not want to use their service and i want money back for the period that i do not use it, and they told me that they do not refund money (when i discuss with them before to pay them they told me that they will give me money back if i do not not have spam more than 0,1%, if they do not block my account and other rules and i respect all that rules). They consider 100.000 emails plan only unique email, so if you add email and people unsubscribe you cannot add other subscribers ,so in few months you pay for 100.000 subscribers and will have only 85.000, but you pay all year for 100.000. they change the rule after i pay, after 2, 3 months. I use this kind of service for long time but mailer lite is the worst and unprofessional service that i use. If you want to work with them be careful with them because it is not trustful. They take you money and after 6 month, this is my case, they will told you "we re sorry that you are not satisfy by our service but we will not refund your money". If you choose them you will loose money, so choose carefully. small price

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MailerLite

Email marketing software for smart business

Abhinav Satpathi

A Great Email Marketing Tool for Small Business

Used weekly for less than 6 months
Reviewed 2017-01-29
Review Source: GetApp

Its main features are its simplicity. The signup process is pretty simple. Forever Free Plan Up to 10000 users. Easy Drag and Drop Editors.New Features are being added Up frequently.Very simple to use. Affordable cost. Easy Drag and Drop email editor. Mobile-friendly. Automation rules.

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MailerLite

Email marketing software for smart business

Yadah Kock

Incredible value for money.

Used weekly for 6-12 months
Reviewed 2018-04-30
Review Source: Capterra

An affordable version of ConvertKit - it has landing pages, pop-ups, emails etc etc. Seriously worth it! It has all the features and options of both ConvertKit and Mailchimp rolled into one with a reasonable price tag stamped on it. Incredibly easy to set up and sort out, it's great to have so the different options to capture leads and send emails to specific groups of people. Beautiful templates and a crazy amount of customisation to get the brand colours on point... Best option, hands down.

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MailerLite

Email marketing software for smart business

Cat Johnson

The best value I've found

Used weekly for 2+ years
Reviewed 2018-03-27
Review Source: Capterra

Easy to use. Great price. Real people offer real help the few times I've had a question or a problem. A quick, easy and efficient program with plenty of features, integrations and functions for my particular needs. I left another newsletter service in favor of Mailerlite and have no regrets (and I have more money in the bank because of that decision).

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MailerLite

Email marketing software for smart business

Angélica Costa

Best thing since MailChimp

Used daily for 2+ years
Reviewed 2018-06-07
Review Source: GetApp

They have a really nice price and features. Every month they roll out a new feature that puts them closer to the big player, aka mailchimp. They keep improving and launching new feature and the price has been the same since forever. Completely honest and amazing support. They cut my email marketing cost in half and kept most of the important features I was looking for.

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MailerLite

Email marketing software for smart business

Suradj Hanoeman

The Best Email Marketing Software

Used weekly for 2+ years
Reviewed 2018-03-07
Review Source: Capterra

What i like is: 1. The price, compared to others is good priced 2. The user interface and is very easy to use

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MailerLite

Email marketing software for smart business

Anonymous

Does 90% of what I need it to.

Used daily for less than 6 months
Reviewed 2018-03-27
Review Source: Capterra

An economical and overall excellent solution for audience building for my small business.The interface is clean and concise. If you are familiar with email list software terminology, the organization is well thought out. Also, although some issues were not resolved, my experience with customer service itself has been great so far.

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MailerLite

Email marketing software for smart business

Edgar Hofer

For me just the best priced email-marketing tool and lot of features

Used weekly for 2+ years
Reviewed 2018-03-28
Review Source: Capterra

Reorganized my email-marketingFor me just the best priced email-marketing tool and lot of features. For me just the best priced email-marketing tool and lot of features

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MailerLite

Email marketing software for smart business

Anonymous

We switched to Mailerlite and couldn't be happier.

Used daily for less than 6 months
Reviewed 2017-12-14
Review Source: Capterra

I had been working with a much larger company before switching to a medium-sized company that was able to beat the big one on price. I moved to Mailerlite because I was able to test out all the features with their free plan and realized that it did everything the big company's software did and cost even less than the medium-sized one. Mailerlite is a young and innovative company that is managing to match larger companies on features and beat them on ease of use, price and support.

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MailerLite

Email marketing software for smart business

Alan Mendelevich

Moved from MailChimp about a year ago and very happy with the decision.

Used monthly for 1-2 years
Reviewed 2018-03-28
Review Source: Capterra

- Great editor and an impressive set of starter templates; - Very competitive pricing; - Good stats and A/B testing tools.

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MailerLite

Email marketing software for smart business

Anonymous

Mailerlite is an affordable option to manage subscribers and campaigns.

Used monthly for 6-12 months
Reviewed 2017-10-13
Review Source: Capterra

Makes it easy to collect new subscribers and send campaigns.Their pricing and functionality, paired together, are hard to beat. Automation functionality is easy to setup and just works.

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MailerLite

Email marketing software for smart business

Ansel Gough

Outstanding company philosophies, culture and customer service!

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Very easy to use and extremely well priced. They are always improving the system and have recently added new integrations.

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MailerLite

Email marketing software for smart business