Mailigen Pricing, Features, Reviews & Comparison of Alternatives

Mailigen

Email marketing automation. Email + SMS + Social

4.77/5 (52 reviews)

Mailigen overview

What is Mailigen?

Mailigen is a professional e-mail marketing automation software-as-a-service, which offers email, mobile, and social media marketing in more than 100 countries worldwide. Mailigen brings international knowledge to local markets and helps local companies grow globally. Furthermore, Mailigen offers a multitude of useful features that enable the software’s users to develop appealing email marketing campaigns, optimize their potential for increasing conversions, and distribute them manually or through behavior-based automation. The software offers a broad variety of third-party application integrations so that users are able to get the most out of their email marketing software by connecting to the business applications with which they are already familiar.

Through behavior-based marketing automation, Mailigen allows its users to send out email campaigns that are automatically triggered by certain actions and events, which can work towards lead nurturing and increasing customer satisfaction across the board. Mailigen allows its users to choose automation triggers, which can send out email to customers based on their behavior. For instance, Mailigen can send out a welcome message to new subscribers when they sign up for a company’s mailing list, greet customers on their birthdays and holidays, or send out a series of emails based on certain purchases made in an online store, among other options.

Mailigen allows users to learn more about the efficacy of their emails as well as details about their subscribers through real-time email analytics. These features make it easier to respond swiftly to trends and data generated based on subscriber activity. Certain types of analysis can be used before the email has been sent; Mailigen allows users to test their emails to see if they will trigger spam filters to ensure that e-mail campaigns are not blocked. Mailigen also offers support for A/B testing, where users can select two different subject lines or email designs ahead of time to see what kind of response each email gets.
signup.mailigen.com

Pricing

Starting from
$10/month
Pricing options
One time license
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Simplified), Russian
Mailigen screenshot: Set up targeted email sequences or campaigns based on triggered responsesWelcome to Mailigen!Mailigen screenshot: Creating a subscriber list in MailigenMailigen screenshot: Create responsive email marketing campaigns using the drag & drop template editorMailigen screenshot: View reports on campaigns including email clicks, bounced emails, unsubscribes, and moreMailigen Drag and Drop EditorImage upload and edit

Mailigen reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.6
  4.7
Jacob Wolinsky

Pretty good email platform for a very cheap price

Used daily for 1-2 years
Reviewed 2018-07-15
Review Source: Capterra

Its a good overall service at a very cheap price. I like their team personally and they are flexible and reasonable ie at adding options or giving credit for referring them (even if we did not use the affiliate link), adding options like dedicated IP - if you do not need a lot of integrations like i mentioned under cons, mailigen is a great option

Pros
Its a good ESP with a decent amount of functionality, good support and a nice staff at really cheap prices especially if you are a high volume sender like us

Cons
My main problem with Mailigen is that since they are smaller they integrate a lot less with plugins we use on wordpress for example subscribe forms every time we want to use one like Sumo or optionmonster we need to ask their IT if they can support Mailigen or write some custom code to integrate or export users from mailchimp to mailigen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Eduardo Reyes

Different platform with nice fuctions in Email and SMS Marketing.

Used daily for 1-2 years
Reviewed 2018-02-20
Review Source: Software Advice

Mailigen has provided me with a different platform to send emails and SMS to my clients interested in information. Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.

Pros
Mailigen provides a completely different platform to other software that offers Email Marketing, since mailigen offers to send emails and sms to promote a campaign, I really like it this way because I can manage these two Marketing areas in a single platform and thus save results at the same time, the work that saves me is surprising.

Cons
I do not like that Mailigen has such high prices, obviously this software could be as expensive as it is now, since it has very attractive features and it takes a lot of work to develop each of them, but I would like to take into consideration low companies with few financial resources, to easily access the prices of this great platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Marcus Chi

Great for people new to email marketing.

Used occasionally for 1-2 years
Reviewed 2017-08-15
Review Source: Capterra

Easy to use, quite easy to create and follow up campaigns.

Pros
It is quite user friendly. I knew nothing about email marketing when I started using it. It is easy create lists, design Web sign up forms and to create campaings. The analytics are are also quite good and ascertaining the open and click rates is also easy.

Cons
The link to the web sign up form is not secured. Data on it can be accessible to 3rd parties. It has to be an https not just an http...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Paula Rodriguez

It is a good way to diversify Email Marketing.

Used daily for 1-2 years
Reviewed 2018-04-18
Review Source: Software Advice

Mailigen has benefited me in my company, because we currently have many subscriptions, and this software has managed to control those subscriptions and obtain better results in the short and long term.

Pros
The most pleasant thing that Mailigen has, are these two things: 1.- Your design 2.- The ease of implementing SMS Marketing. It is very easy to manage this platform, and more if it is done in a comfortable way at all times, without having any factor that makes a stay a bit complicated with some people.

Cons
I have no complaints from Mailigen, it's a pretty good software to diversify Email Marketing, providing a different way to cover this area and achieve different objectives.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ashley Smith

Mailigen with faster sms and received.

Used daily for 1-2 years
Reviewed 2018-05-16
Review Source: Software Advice

many benefits have been obtained since I use this software because it is able to get better performance at the time of use and is really very practical for anyone.

Pros
It's super fast this software works excellent even with little signal, I use it because its design is very practical and fast. I think it is ideal for my company because when sending information it is done in a fast way without needing to be constantly pending.

Cons
I do not like it: You need more security to be more effective. Of rest I love it is very easy to use and very useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Mailigen pricing

Starting from
$10/month
Pricing options
One time license
Subscription
Free trial
View Pricing Plans

500 Subscribers: $10 or $8 per month if billed annually

2,500 Subscribers: $25 or $20 per month if billed annually

7,500 Subscribers: $50 or $40 per month if billed annually

Mailigen features

A/B Testing
API
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Real Time Analytics
Social Media Integration

Activity Dashboard (378 other apps)
Automatic Notifications (222 other apps)
Data Import/Export (275 other apps)
Engagement Analytics (274 other apps)
Monitoring (260 other apps)
Multi-Channel Marketing (251 other apps)
Reporting & Statistics (376 other apps)
Third Party Integration (373 other apps)

Videos and tutorials

Additional information for Mailigen

Key features of Mailigen

  • Dedicated marketing manager
  • Email campaign management
  • Multi A/B Split test
  • Free autoresponder
  • Opt-In email lists
  • Schedule delivery
  • Drag n Drop Editor
  • Social Media Integration
  • Active RSS in emails
  • Schedule delivery
  • Ease of Integration with CRM and Web Databases
  • Mobile Marketing
  • Integration with more than 100 CRM
  • text message marketing
  • Free email list management
  • Opt-In email lists
  • Transactional emails
  • Transactional emails
  • Free online surveys
  • Marketing automation
View All Features

Benefits

Grow Your Email List with Social Media:
• Add a sign-up form to the company’s Facebook page by using Mailigen Facebook application.
• Include a share option in email content.
• Autopost email campaigns to social profiles.
• Include follow us on Twitter, Facebook etc. in emails.

Automate Your Daily Campaigns with Mailigen Active RSS:
• Automate email campaigns when sending out new offers on a regular basis.
• Set up precise time when campaign must be delivered.
• Add several RSS feeds to campaigns, so RSS to email newsletters will be generated automatically from different resources.

SMS & Email Marketing:
• SMS delivery to more than 200 countries and territories
• registration of unique sender names
• SMS integration with CRM
• segmentation of SMS audience
• gathering new subscribers by sign-up forms
• autoresponders after registration
• in-depth SMS campaign reports
• automatic URL shortening and click tracking
• Google Analytics integration
• SMS integration with email marketing strategy