Mailigen Features

Mailigen

Email marketing automation. Email + SMS + Social

4.77/5 (53 reviews)

Mailigen Feature Summary

  • Dedicated marketing manager
  • Email campaign management
  • Multi A/B Split test
  • Free autoresponder
  • Opt-In email lists
  • Schedule delivery
  • Drag n Drop Editor
  • Social Media Integration
  • Active RSS in emails
  • Schedule delivery
  • Ease of Integration with CRM and Web Databases
  • Mobile Marketing
  • Integration with more than 100 CRM
  • text message marketing
  • Free email list management
  • Opt-In email lists
  • Transactional emails
  • Transactional emails
  • Free online surveys
  • Marketing automation

Competitor Feature Comparison

A/B Testing
API
Analytics/ROI Tracking
Appointment Scheduling
Audience Targeting
Audit Management
Auto-Responders
Automated Publishing
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Invitations & Reminders
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Account Management
Multi-Campaign
Multi-Channel Marketing
Multiple User Accounts
Multivariate Testing
Newsletter Management
Performance Metrics
Post Scheduling
Preview Functionality
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Rich Text Editor
SMS Messaging
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
Video Management
Video Streaming
WYSIWYG Editor
Web Forms
Website Visitor Tracking
XML / RSS
eCommerce Management
Learn moreCompare App
A/B Testing
API
Analytics/ROI Tracking
Appointment Scheduling
Audience Targeting
Audit Management
Auto-Responders
Automated Publishing
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Invitations & Reminders
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Account Management
Multi-Campaign
Multi-Channel Marketing
Multiple User Accounts
Multivariate Testing
Newsletter Management
Performance Metrics
Post Scheduling
Preview Functionality
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Rich Text Editor
SMS Messaging
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
Video Management
Video Streaming
WYSIWYG Editor
Web Forms
Website Visitor Tracking
XML / RSS
eCommerce Management
Visit WebsiteCompare App
A/B Testing
API
Analytics/ROI Tracking
Appointment Scheduling
Audience Targeting
Audit Management
Auto-Responders
Automated Publishing
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Invitations & Reminders
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Image Library
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Location Tracking
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Multi-Account Management
Multi-Campaign
Multi-Channel Marketing
Multiple User Accounts
Multivariate Testing
Newsletter Management
Performance Metrics
Post Scheduling
Preview Functionality
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting/Analytics
Rich Text Editor
SMS Messaging
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
Video Management
Video Streaming
WYSIWYG Editor
Web Forms
Website Visitor Tracking
XML / RSS
eCommerce Management
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Mailigen Feature Reviews

25 reviewers had the following to say about Mailigen's features:

Lauma T.

Mailingen is super easy to use, yet very powerful and diverse tool for e-mail marketing.

2017-07-03

Pros

I have to admit, that another cool feature is campaign analytics. Compared to other services I have used, Mailigen offers very deep analytics, yet easy to use, nice design, ready to be presented!

Cons

I would like to have an option of syncing with my Salesforce data, so that all the contact lists would update automatically.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marcus C.

Great for people new to email marketing.

2017-08-15

Easy to use, quite easy to create and follow up campaigns.

Pros

It is easy create lists, design Web sign up forms and to create campaings. The analytics are are also quite good and ascertaining the open and click rates is also easy.

Cons

Data on it can be accessible to 3rd parties. It has to be an https not just an http...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ieva K.

Excellent customer service & user friendly campaign management

2017-07-10

Pros

Very user friendly e-mail campaign management platform, transparent report dashboard.

Cons

There is only one feature that could be improved upon - the image editing software could be more user-friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Luca R.

Great value for money

2019-03-04

Pros

It is easy to segment customers and perform A/B testing to choose winner campaigns

Cons

Yes, there may be more templates and third-party integrations, but the price is a lot better than most of the competitors, in particular if you manage to sign up when there is a promotion

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Toms Z.

Keep in secret! And Make money with it!

2016-08-18

I like it! Easy, fast, creative...We get more new clients and now we know more about client behavior, taste and..aout clinets are happy to get this new format information.

Pros

Creativity, easy to use, transparent, analytical....

Cons

...that I have not more time to read about all opportunities...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Mailigen

Buy it now!

Source: Capterra
Helpful?   Yes   No
Read more
Amanda M.

I LOVE Mailigen

2020-09-23

I use Mailigen almost everyday to send email broadcast/campaigns and to run reports on the effectiveness of the campaigns.

Pros

We have use Mailigen for over 7 years and I absolutely love it! You are able to set up your company profile which then autopopulates as needed. You are able to have multiple senders set up to send emails from different people in your company. The tech and customer support teams are awesome. They respond quickly and are always very helpful.

Cons

Mailigen can be a little clunky in that when you are scrolling through the senders, it doesn't allow for alphabetical order.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura P.

Great team and good service!

2017-06-29

We are sending newsletters to our customers so email marketing is one of the most important marketing and sales tool for our company.

Pros

Very useful tool for our company is SMS text integration. Mailigen team is realy supportive and if there are some problems they manage to help quickly.

Cons

There were some problems with a responsive web design but Mailigen team succesfully solved that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristine T.

I am using Mailigen products already 4 years and I am satisfied with them. There are easy of use.

2017-07-06

I can use old templates to create new ones.

Pros

That I can create new templates very easy, but if I have questions, I can always get answers from Customer Support manager.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Monica G.

With SMS Marketing and revolution management.

2018-05-22

Pros

I like that Mailigen has the function of SMS Marketing, in this way it represents a function that relatively offers something different to Email Marketing, and at a certain point, it benefits all areas very well, providing an immediate sending of SMS and a reception Briefly and immediately from each of them, the truth is that the function is unique and different from what other providers can offer.

Cons

The problem is covering the area of ​​mobile devices, an SMS advertising campaign is impossible to configure using a mobile phone, this really limits what the user can do with his Mailigen account, I would like to implement functions to create campaigns on the phones.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Peter

Not just emails sendout, but also nice email designs

2012-08-09

Instead of sending emails one by one, we prefer to send well-prepared email campaigns for all our opt-in contacts.

Source: GetApp
3 of 3 people found this review helpful
Helpful?   Yes   No
Read more
clifford m.

Verified Reviewer

Exellent Service Here

2014-04-22

The drag and drop editor for instance is a favorite for me. The analytics and realtime email tracking tools they provide make my marketing ten times less tedious, as I handle thousands of emails daily.

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
Read more
Allison S.

I have nothing to complain about, very good design and innovation.

2018-03-03

I have benefited a lot from the use of Mailigen within my field of work, since I have managed to create campaigns of my company very quickly and follow the results of each campaign through any device with connection to the network.

Pros

What I like the most about Mailigen is its interface, the platform has a very appropriate design and I feel very comfortable using it, the design makes the stay more fun and it becomes much more appropriate, making a campaign is not boring with Mailigen thanks to its design and integrated functions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Katherine F.

Very productive software with an easy implementation in the work area.

2018-02-16

Mailigen is a very productive software, one of the best franchises in Email Marketing, it has benefited me a lot at the business level since it has changed the way of implementation in the advertising campaigns.

Pros

Marketing with Mailigen is much easier to apply, and the speed offered by this is very good, because when you enter your panel / platform, in a matter of seconds you can design an advertising campaign, and you will have results instantly, the speed with which Mailigen works is very good.

Cons

I do not like the prices of Mailigen, and it is for the simple reason that it limits the subscriptions very much, at the moment of having a work plan (Example: 10,000 subscriptions) the plan can not be changed until you exhaust those 10,000 subscriptions, I would like that you have more freedom when choosing work plans when you want.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
juris k.

Use of Mailigen increased open rate by 12% and click rate by 117%

2017-07-06

Pros

We love the support. The reporting system is very easy to use and just by one clickone can get all the required information.

Cons

Android version is not quite ready. The mobile is choppy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Accounting company, 1-10 employees)

Daily Use

2018-12-12

Pros

I absolutely love that this company has so many tracking features others dont, as well as SMS campaigns!

Cons

I don't have any complaints about Mailigen.com

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Eduardo R.

Different platform with nice fuctions in Email and SMS Marketing.

2018-02-20

Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.

Pros

Mailigen provides a completely different platform to other software that offers Email Marketing, since mailigen offers to send emails and sms to promote a campaign, I really like it this way because I can manage these two Marketing areas in a single platform and thus save results at the same time, the work that saves me is surprising.

Cons

I do not like that Mailigen has such high prices, obviously this software could be as expensive as it is now, since it has very attractive features and it takes a lot of work to develop each of them, but I would like to take into consideration low companies with few financial resources, to easily access the prices of this great platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Patrick K.

Very good folks. Responsive and clear in their instructions.

2017-06-15

Personally I like the fact that they're a smaller firm and I didn't feel like giving more business to the monolithic companies.

Pros

They've got a great template editor for building e-mails from scratch and a good selection of pre-fab templates.

Cons

Nothing other than the inability to capture email signups from my site. But they're working on that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Manuel F.

Verified Reviewer

Mailigen Review

2015-09-24

Great email marketing tool.

Pros

All the most important features are there, the price is right and the gui is intuitive and simple.

Cons

Could offer more options when generating dynamic content. It is limited basically to internal fields.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Gabor M.

Among the top 8 out of 128 Email Marketing Providers

2017-06-27

Pros

Bonus: they have an integrated survey system, a very useful subject line tester and offer more than 100 well-designed email templates.

Cons

They offer a mobile/tablet/desktop preview but they don't offer a preview of all available email clients like Gmail, Yahoo etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Andrew J.

Excellent Customer Service / Expertise in Email Campaigns

2014-07-15

I will rely on their products/services for all of my future email marketing campaigns.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Elvis K.

Very good alternative to more popular tools

2019-01-09

Informing my customers about news, capturing people information for product launches, sending survey forms and reporting on results for all of these

Pros

The ease of use of the visual editor, reporting and rest of the functionality.

Cons

Sometimes the visual editor is doing weird things with a bit more advanced layouts and colour schemes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 11-50 employees)

Good tool for email marketing

2018-04-26

Pros

Good value for money. Easy to use.

Cons

Not as easy for automation on templates as other competitors.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Angelica B.

Excellent platform to complete Email Marketing in one step.

2018-03-13

It has benefited me business as it has helped me grow and connect people with technology. This platform connects with your CRM, blog or e-commerce system.

Pros

What I like most about Mailigen is that it creates more lasting relationships with your customers, through the automation of email marketing. This tool is very easy to use, since its editor is drag and drop on a template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Ashley S.

Mailigen with faster sms and received.

2018-05-16

many benefits have been obtained since I use this software because it is able to get better performance at the time of use and is really very practical for anyone.

Pros

It's super fast this software works excellent even with little signal, I use it because its design is very practical and fast.

Cons

Of rest I love it is very easy to use and very useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Brendan D.

Very positive experience, easy to use and reliable.

2017-07-28

Marketing.

Pros

The ability to market segment easily. We have 60K+ emails sorted in an average segment size of 400 with the largest list having 4,000.

Cons

However, if you contact them they free it up right away.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more