MailUp Features

MailUp

Email, SMS and Messaging Apps marketing solution

4.28/5 (18 reviews)

MailUp Feature Summary

  • Creation of mobile-ready emails
  • Template gallery
  • Database creation
  • Upload personal data
  • Build mailing lists
  • Send high volumes of emails
  • Complete email analytics
  • Create multiple campaigns
  • Scheduled sending
  • Custom sending domains
  • Inclusion on Facebook page
  • Granular administrator management
  • Multiple work areas
  • Profile management
  • Simultaneous access
  • Multichannel pop-ups
  • Reactivation campaigns
  • Post-subscription campaigns
  • Post-sales campaigns
  • Profile filter
  • Geographic filter
  • Activity filter
  • Device filter
  • Activity tracking
  • Campaign segmentation
  • Contact database
  • Content management
  • Custom forms
  • Customizable branding
  • Data filtering
  • Data import
  • Data synchronization
  • Email distribution
  • Mobile integration
  • Offline access
  • Permission management
  • Real time data
  • Real time monitoring
  • Real time reporting
  • SMS integration
  • Social media integration
  • Subscription services
  • Customer segmentation
  • Drag & drop interface
  • Custom landing pages
  • Event triggered actions
  • A/B testing
  • Wide range of APIs & free integrations
  • Custom fields
  • Knowledge base
  • Landing page templates
  • Event triggered email
  • Filtered views
  • Market segmentation
  • Newsletter management
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Disaster recovery
  • Contact management
  • Geolocation
  • Geotargeting
  • Subscriber management

Competitor Feature Comparison

2-Way Messaging
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
Automated Responses
Automated Scheduling
CAN SPAM Compliance
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Coupons
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Delivery Tracking
Design Management
Disaster Recovery
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Engagement Analytics
Event Triggered Actions
Geolocation
Geotargeting
Group Messaging
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Engagement
Lead Segmentation
List Management
Location-Based Marketing
Mailer Templates
Mailing Services Integration
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Multi-Channel Communication
Newsletter Management
Offline Access
Performance Metrics
Personalization
Polls/Voting
Product Recommendations
Push Notifications
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reminders
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
SMS Messaging
Scheduled Messaging
Search/Filter
Shortcodes
Signature Management
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Text-to-Win
Unsubscribe Database
Visual Analytics
WYSIWYG Editor
Whitelisting/Blacklisting
Learn moreCompare App
2-Way Messaging
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
Automated Responses
Automated Scheduling
CAN SPAM Compliance
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Coupons
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Delivery Tracking
Design Management
Disaster Recovery
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Engagement Analytics
Event Triggered Actions
Geolocation
Geotargeting
Group Messaging
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Engagement
Lead Segmentation
List Management
Location-Based Marketing
Mailer Templates
Mailing Services Integration
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Multi-Channel Communication
Newsletter Management
Offline Access
Performance Metrics
Personalization
Polls/Voting
Product Recommendations
Push Notifications
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reminders
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
SMS Messaging
Scheduled Messaging
Search/Filter
Shortcodes
Signature Management
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Text-to-Win
Unsubscribe Database
Visual Analytics
WYSIWYG Editor
Whitelisting/Blacklisting
Visit WebsiteCompare App
2-Way Messaging
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
Automated Responses
Automated Scheduling
CAN SPAM Compliance
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Coupons
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Data Synchronization
Delivery Tracking
Design Management
Disaster Recovery
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Engagement Analytics
Event Triggered Actions
Geolocation
Geotargeting
Group Messaging
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Engagement
Lead Segmentation
List Management
Location-Based Marketing
Mailer Templates
Mailing Services Integration
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Multi-Channel Communication
Newsletter Management
Offline Access
Performance Metrics
Personalization
Polls/Voting
Product Recommendations
Push Notifications
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reminders
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
SMS Messaging
Scheduled Messaging
Search/Filter
Shortcodes
Signature Management
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Text-to-Win
Unsubscribe Database
Visual Analytics
WYSIWYG Editor
Whitelisting/Blacklisting
Learn moreCompare App

Mobile apps

iOS App


0 reviews

Requires iOS 9.3 or later. Compatible with iPad.

Android App


0 reviews

MailUp Feature Reviews

13 reviewers had the following to say about MailUp's features:

Anonymous
A verified reviewer

I use MailUp weekly to build email campaigns

2018-07-02

I like the quick and easy design and development of new email campaigns.

Pros

Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

Cons

The statistics and analytics dashboard could be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Manager (Computer Software company, 1001-5000 employees)
Verified Reviewer

Serious and good messaging platform

2017-03-03

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails.

Pros

Email editor and deliverability at the top Good Email previews and checks (with Email On Acid I guess) Good set of APIs and data sync services Enterprise level user/lists management

Cons

Statistic reports are old-styled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering MailUp

Definitely recommended but only if you have a very clean list (low spam complaints, low bounces...), since they have very strict anti-spam policies. You could be challenged or even terminated without refund.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Automate your marketing campaigns

2019-12-22

Easy to use and helps you cuts your time to manually design your email content.

Pros

Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!

Cons

If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Technical Development Researcher (Biotechnology company, 10001+ employees)
Verified Reviewer

Easily start a conversation

2019-08-22

Pros

You can also integrate it with other social media platforms.

Cons

Didn't use it enough to be able to list out any cons!

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Jacek S.

Verified Reviewer

Automating your marketing

2019-07-12

Pros

It allows you to send campaigns based on templates, all this via e-mail, SMS or messaging apps.

Cons

It doesn't work with Viber, Whatsapp, Snapchat or Instagram.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Guido N.

What you need, with no frills

2020-11-29

Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy.

Pros

The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting.

Cons

The user interface is very simple, almost boring, and some functions are not so easy to find.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
James S.

Good Email marketing tool for SME`S

2019-12-12

Quickly setup(same day) helpful salesperson and good support via FAQs

Pros

Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people

Cons

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Giovanna D.

Mailup forever

2021-02-16

Uso Mailup tutti i giorni, più volte al giorno ed è diventato per me quasi il principale mezzo di comunicazione con gli associati

Pros

E' facile da utilizzare, hai dei modelli molto accattivanti e funzioni di report molto utili

Cons

Mi piacerebbe migliorare la mia conoscenza dei form da compilare e sull'importazione delle liste di destinatari

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tomas S.

They erased all my contacts

2021-04-12

I lost 150 templates and I lost 100.000 GDPR contacts (!).

Pros

I have been using mailup for the last 6 years. I implemented it for multiple companies. Good price, good quality.

Cons

The erase your account the second you stop your subscription.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Valeria P.

Piattaforma di e-mail marketing italiana

2020-06-04

Tutto sommato un buon rapporto qualità prezzo e deliverability accettabile. Non ha nulla da inviare a MailChimp

Pros

Ovviamente anche la dashboard è in italiano.

Cons

Non è esente da bug. Il multi account non è perfetto, a volte la piattaforma passa da una lista all'altra senza alcun motivo.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Rafael L.

Big and profesional campaings

2016-11-03

We work with Mailup more than 3 years, very easy to work in his website.

Pros

Very easy and very professional service.

Cons

The price for user

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Happy with MailUp

2018-12-11

Very happy with MailUp and their Customer Service.

Pros

MailUp offers an easy-to-use platform to send bulk emails.

Cons

Some of the information required during the initial set-up was not so clear.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Mailup: a decent service

2019-01-10

Pros

The best thing about Mailup is the designer of emails. It is easy to use and very intuitive.

Cons

Some "creative" functions may be outdated. It would be very good to incorporate animated icons, for example. What is also not very favorable is the price in relation to other products that offer the same service

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more