MarcomCentral Enterprise Features List

MarcomCentral Enterprise Reviews

MarcomCentral Enterprise

Customize, manage & share digital assets

4.17/5 (66 reviews)
420     1,213

MarcomCentral Enterprise Feature Summary

  • Customizable marketing portal
  • Multi-language support
  • Ad resizing
  • Customizable templates
  • Usage tracking
  • Reporting & analytics
  • Distribution options
  • User permissions management
  • File format converter
  • CRM integrations
  • ERP integrations
  • Email marketing integrations
  • Business intelligence integrations
  • Version controls
  • Dependency tracking
  • Thumbnails & previews

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (340 other apps)
Activity Dashboard (174 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (130 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

MarcomCentral Enterprise Feature Reviews

25 reviewers had the following to say about MarcomCentral Enterprise's features:

Robyn Ross

Great platform but requires constant maintenance and work

2018-01-03

Retailers are able to access pre-approved customizable templates.

Pros

It's a great platform if you have someone to constantly review the content and update.

Cons

We were told that all of the technology already exists, but in reality we had to custom build some of it, and there are set custom build time periods each year, so if you want something you have to wait for the custom build time period and hope your project can be fit in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Robyn,

Thank you so much for the review. I hope we can continue to enable your retailers to customize their own materials and free up your teams! We apologize if there was any confusion in the discussion of what is available out of the box, and please let us know how we can assist you. Your comments have been passed on to our development and client services teams.

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Ruta La Franco

Disappointing that it's still not mobile friendly which makes this online tool very archaic

2018-01-03

Pros

Easy for end customers to use, easy to connect to our Content Management System, easy to change look and feel for most pages.

Cons

Not mobile friendly, not easy to set up customizable assets, often the site doesn't display loaded assets properly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Ruta,

Our mobile app is coming soon! Thank you for your review!

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Scott Ramseth

Set up and implementation was pretty smooth

2018-01-22

Ability for a large user base to order marketing materials and seamlessly connect with multiple vendors to execute.

Pros

I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons

I'd like to see a smoother interface to configure new items and release them to production for user accessibility of order.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mindy Jamieson

Great product with a lot of capabilities

2016-10-18

It allows for many users to access marketing materials in one central location.

Pros

It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.

Cons

It's pretty cumbersome on the backend for admins to upload and create new material.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10

Recommendations to others considering MarcomCentral Enterprise

There are just so many different ways this can be used. It's so versatile.

Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Hi Mindy,

We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool.

Thanks for the positive review!

The MarcomCentral Team

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Anonymous
(Higher Education company, 1001-5000 employees)

We had good experience with the product I have used it for about a year and it's fairly simple.

2018-01-04

It's a localized place where users can find collateral and promotional items.

Pros

I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers.

Cons

It takes a long time to add products because of how slow it is at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

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Kelsey DeMers

Creating a more efficient marketing team by reducing one-off creative requests

2018-01-03

User-friendly portal internal clients are be able to easily adopt and use 2. Template capabilities 3.

Pros

Our non-marketing employees are able to create digital collateral ¿on the spot¿ without having to wait for design time, proofing time and the time it takes to get things scheduled.

Cons

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Kelsey,

Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

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Paul Shomer

MarcomCentral is a great tool for providing access to digital assets across multiple user groups

2018-01-03

The ability to communicate and distribute our marketing assets to our internal and external team members.

Pros

There is a lot of flexibility in how the software can be customized for a users needs, and the ability to share assets with access restrictions is a true benefit for our organization.

Cons

I would like to see a mobile application of the software but I know that is currently in development.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Paul,

Thank you so much for your glowing review! Your comments have been passed on, and we appreciate your partnership. I know we'll continue to provide your teams with the flexible technology they need!

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Anonymous
(Hospital & Health Care company, 51-200 employees)

The software is quite complex. Needed to get through learning curve before seeing positive results.

2018-01-03

This is a huge plus in our marketing department.

Pros

I like the ability to have a company branded portal that is visually appealing and user friendly for our internal customers.

Cons

I am not thrilled with how complex the template preparation is.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you for your review! We'd love to send you a thank you and discuss your concerns, if you could please reach out at your earliest convenience!

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Valerie Kovacs

Great product for our sales team

2016-09-07

MarCom Central has helped our marketing team cut down on the number of custom projects to support our sales staff and focus on larger campaign opportunities.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Valerie,

Thank you so much for the helpful and explanatory review of our product. We hope to continue to assist First Federal in all your marketing needs!

Thanks again,
The MarcomCentral Team

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Anonymous
(Construction company, 501-1000 employees)

My experience with Marcom has been very positive. Great customer service and support.

2018-01-03

Pros

This has grown to be a great tool to provide all of our marketing material to our network.

Cons

It takes some time to get use to the platform and the back end.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you for your glowing review! We'd love to send you a thank you and discuss your concerns, if you could reach out at your earliest convenience!

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Melissa Wilcoxson

We are new to MarComCentral and are in the middle of set up.

2018-01-03

Pros

We are so excited about our ability to offer DIY templates to team members in order to free up our Marketing team's time to work on larger projects.

Cons

Some of the features are better suited for a larger company where there could be someone who spends a lot more of their time managing user profiles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Melissa,

Thank you so much for your great review! We are so excited to get you up and running, and show you what MarcomCentral can really do to free up and enable your teams.

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Megan McFarland

Incredibly powerful software and service.

2015-07-09

Now we're able to better assist field associates, our sales team, and even home office departments, by providing marketing assets in one, convenient location. When branding, promotions, or pricing changes in our organization we can update things in one place.

Rating breakdown

Ease of use
Customer support
Source: Capterra
0 of 1 people found this review helpful
Helpful?   Yes   No

Response from MarcomCentral


We are thrilled that MarcomCentral has had such a positive impact on your team. It's been a pleasure working with you and seeing the exciting results. We will continue to work side by side and assist you any way that we can!

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Matthew Bunn

Working with the Marcom Team has been exceptional.

2018-02-09

Pros

The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professional across our Member Banks has been invaluable and we continue to expand and leverage our usage of the system.

Cons

The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Tequila Spears

Robust system that makes creating a DAM easy and user-friendly

2018-01-22

Pros

I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

Cons

My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Melissa Mullins

Our experience with Marcom has been GREAT!

2018-01-04

It is a one stop place for our sales force to have the marketing information that need in one place.

Pros

The ease of getting the information out to our users. it is simple tool and easy for our users to navigate.

Cons

We did have an issue with the amount of time that it took to upload large files, but that seem to have gotten better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Loriann Pratt

MarcomCentral's marketing asset management technology transformed my organization!

2016-02-01

I highly recommend MarcomCentral to any organization looking to increase speed to market with customized marketing assets, control their brand integrity, measure effectiveness of marketing assets, and deliver high-quality digital and print assets to their sales teams with the click of a button.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Wow! We appreciate this so much. We are all so happy that your portal has been such a success and so effective for your team. We couldn't agree more - no more rogue marketing!

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Randi Garrett

MarcomCentral review for Capterra

2016-06-20

We've had a wonderful experience from set-up, to launch, to support.

Pros

Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address.

Cons

The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering MarcomCentral Enterprise

Make sure you do plan a realistic start/launch time - at least a couple of months. Start with the basics and then add more of the features such as PPT and logo files.

Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.

Read more
Robert Collins

Marcom Central Is Helping Us Streamline Our Operations

2016-01-29

We're in the process of populating it now with templates and digital assets.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


We've thoroughly enjoyed working with Hancock Bank and are excited to see the positive results that will come from your new portal. So glad your team is on board with MarcomCentral!

Read more
Samantha Hetrick

5/5! A must have for our organization!

2017-02-07

Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Samantha -- We love hearing this feedback! Thank you so much for your positive review!

Read more
Zach Martinez

Marcom review

2016-10-06

This technology has helped us remove production time from the marketing department and allowing us to work on other projects instead.

Pros

The customization capabilities overall.

Cons

The low functionality of the rich text editor

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Zach,

Thank you so much for your positive review. We will work closely with Birst to get these hiccups resolved for your integration, and we are so pleased to hear that the tool overall has been helping you and your company.

Thanks again!
The MarcomCentral Team

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Stephanie McKeehan

Marcom = Gamechanger

2016-09-01

We've worked with Marcom team members to customize the aesthetic of the portal to our brand, and created products that are used nationwide.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


MarcomCentral aims to be a game changer to each and every client. Thank you SO much for the feedback. It's a pleasure to work with you and your team as well.

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Andrew Williams

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

2018-01-03

the benefits is having a location for all things brand from Sentry.

Pros

I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc.

Cons

The capability in a vacuum is awesome.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

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Dana Cross

I use this software on a daily basis as this support my main role here.

2018-01-03

Pros

I also have a great Account Manager who makes time to assist whenever I have any issues and support our initiatives.

Cons

I wish when the application has times out it would let you know before enter data only to time out once you're finished and left to start the entire process again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Nelson

Very happy with the product.

2018-01-03

Pros

I love the ability to easily modify and customize the UI to accommodate customer requests and make the forms more intuitive for our users.

Cons

I would like to see added functionality to include the ability to bulk upload from a single form, incorporate the use of a Marcom dashboard/UI with forms to create or add to existing XDF, TPA's , Images, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you Thomas! I've notified Jess of your concerns to get a fix up and running for you!

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Anonymous
(Consumer Services company, 501-1000 employees)

The system is slow. The wait time b/w click and next screen is way too long for 2018 tech.

2018-01-03

We are working on streamlining our marketing collateral communication.

Pros

The ability to use it as a marketing hub for our collateral.

Cons

The slow response of the system. It is a very rigid system, for something being used to host files it should give a little more flexibility.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from MarcomCentral


Thank you for your review! We'd love to send you a thank you and discuss your concerns. Could you reach out at your convenience?

Read more