Marin Software Features

Marin Software

Online Advertising Management Platform

3.43/5 (7 reviews)

Marin Software Feature Summary

  • Configurable executive dashboards
  • Marketing demand generation
  • Cross-channel analytics
  • Audience targeting
  • Quality management
  • Predictive bidding
  • Multi-event conversion
  • Forecasting
  • Seamless URL management
  • Bidirectional synchronization
  • Flexible revenue capture
  • Analytics-to-action UI

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (244 other apps)
Campaign Management (278 other apps)
Content Management (239 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (207 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (173 other apps)
Third Party Integration (278 other apps)

Competitor Feature Comparison

Marin Software Feature Reviews

6 reviewers had the following to say about Marin Software's features:

Brett DiFranco

Great for reporting usage.

2017-09-07

Pros

Easy to create campaign rules to meet performance.

Cons

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Marketing and Advertising company, 51-200 employees)

Capable of more than I realised

2019-05-14

Pros

Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Cons

Old User Interface - could use a refresher.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Steven Montross

The customer support was terrible but I do like the A/B testing functions in the software.

2017-10-09

You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.

Pros

I really liked how easy it is to set up A/B tests for keywords and ad copy.

Cons

I also do not like how you cannot see today's data/performance and have to wait until the next day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Retail company, 51-200 employees)

Amazing Tool

2018-11-07

Pros

There was a lot to like about Marin.

Cons

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Andrey Rusev

User friendly product but need more tailored functionality

2019-04-30

Marin helps us to track and handle advanced keyword bidding.

Pros

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Cons

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 51-200 employees)

Great software but customer service lacks

2019-05-16

great service, needs to work on CS

Pros

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used

Cons

Customer service was a constant let down - this is why I stopped using Marin

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more