Marin Software Features

Marin Software

Online Advertising Management Platform

3.44/5 (9 reviews)

Competitor Feature Comparison

AB Testing
API
Access Controls/Permissions
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Management
Campaign Analytics
Campaign Management
Channel Management
Click Tracking
Contact Database
Conversion Rate Optimization
Conversion Tracking
Customizable Fields
Customizable Reports
Data Import/Export
Data Visualization
Email Marketing
Event Triggered Actions
For PPC Campaigns
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Lead Management
Monitoring
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Referral Tracking
Reporting & Statistics
Scheduled / Automated Reports
Social Media Integration
Social Media Monitoring
Social Promotion
Third Party Integrations
URL Builder
Visual Analytics
Workflow Management
Learn moreCompare App
AB Testing
API
Access Controls/Permissions
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Management
Campaign Analytics
Campaign Management
Channel Management
Click Tracking
Contact Database
Conversion Rate Optimization
Conversion Tracking
Customizable Fields
Customizable Reports
Data Import/Export
Data Visualization
Email Marketing
Event Triggered Actions
For PPC Campaigns
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Lead Management
Monitoring
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Referral Tracking
Reporting & Statistics
Scheduled / Automated Reports
Social Media Integration
Social Media Monitoring
Social Promotion
Third Party Integrations
URL Builder
Visual Analytics
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Management
Campaign Analytics
Campaign Management
Channel Management
Click Tracking
Contact Database
Conversion Rate Optimization
Conversion Tracking
Customizable Fields
Customizable Reports
Data Import/Export
Data Visualization
Email Marketing
Event Triggered Actions
For PPC Campaigns
Geotargeting
Goal Setting / Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Lead Management
Monitoring
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Referral Tracking
Reporting & Statistics
Scheduled / Automated Reports
Social Media Integration
Social Media Monitoring
Social Promotion
Third Party Integrations
URL Builder
Visual Analytics
Workflow Management
Visit WebsiteCompare App

Marin Software Feature Reviews

7 reviewers had the following to say about Marin Software's features:

Brett D.

Great for reporting usage.

2017-09-07

Pros

Easy to create campaign rules to meet performance.

Cons

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel L.

Needs more tailored functionality

2020-10-30

We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.

Pros

I love the bulk functions and ease of setting up dashboards for reporting.

Cons

The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrey R.

User friendly product but need more tailored functionality

2019-04-30

Marin helps us to track and handle advanced keyword bidding.

Pros

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Cons

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Casper A.

Better at collecting payment that helping setting up the software.

2021-05-26

I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.

Pros

The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.

Cons

A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Capable of more than I realised

2019-05-14

Pros

Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Cons

Old User Interface - could use a refresher.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Steven M.

The customer support was terrible but I do like the A/B testing functions in the software.

2017-10-09

You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.

Pros

I really liked how easy it is to set up A/B tests for keywords and ad copy.

Cons

I also do not like how you cannot see today's data/performance and have to wait until the next day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 51-200 employees)

Amazing Tool

2018-11-07

Pros

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

Cons

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more