Marketing 360 Features

Marketing 360

#1 Marketing Platform For Small Business

4.65/5 (902 reviews)

Marketing 360 Feature Summary

  • Analytics
  • Campaign segmentation
  • Contact management
  • Contact relationship management (CRM)
  • Content / blogging platform
  • Email drip campaigns
  • Lead management
  • Lead nurturing
  • Lead scoring
  • Local listing ads
  • Multi channel management
  • Multivariate testing
  • Natural listing ads
  • On-demand marketing services
  • Placement ads
  • ROI Tracking
  • Retargeting ads
  • SEO software program
  • SMS campaigns
  • Search marketing
  • Social marketing
  • Social targeting ads
  • Web analytics
  • Web forms
  • Website designs
  • Website visitor tracking
  • Websites & landing pages

Competitor Feature Comparison

ACH Payment Processing
API
Accounting Integration
Accounting Management
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Advertising Management
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Calendar Sync with Google
Call Recording
Call Reporting
Call Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Client Management
Contact History
Content Management
Conversion Rate Optimization
Conversion Tracking
Customizable Templates
Design Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Feedback Collection
Forms Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
ROI Analytics
Real Time Reporting
Reporting & Statistics
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Spend Analysis
Third Party Integration
Trend Analysis
Video Management
Visitor Tracking
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
eCommerce Integration
Visit WebsiteCompare App
ACH Payment Processing
API
Accounting Integration
Accounting Management
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Advertising Management
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Calendar Sync with Google
Call Recording
Call Reporting
Call Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Client Management
Contact History
Content Management
Conversion Rate Optimization
Conversion Tracking
Customizable Templates
Design Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Feedback Collection
Forms Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
ROI Analytics
Real Time Reporting
Reporting & Statistics
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Spend Analysis
Third Party Integration
Trend Analysis
Video Management
Visitor Tracking
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
eCommerce Integration
Visit WebsiteCompare App
ACH Payment Processing
API
Accounting Integration
Accounting Management
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Advertising Management
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Calendar Sync with Google
Call Recording
Call Reporting
Call Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Client Management
Contact History
Content Management
Conversion Rate Optimization
Conversion Tracking
Customizable Templates
Design Management
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Feedback Collection
Forms Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
ROI Analytics
Real Time Reporting
Reporting & Statistics
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Spend Analysis
Third Party Integration
Trend Analysis
Video Management
Visitor Tracking
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Website Management
eCommerce Integration
Visit WebsiteCompare App

Marketing 360 Feature Reviews

25 reviewers had the following to say about Marketing 360's features:

Olga Davidian

Pricey Marketing Campaign management software

2018-05-10

Pros

Offers great options for planning all elements of a Marketing campaign - Landing pages, Tracking, SEO.

Cons

Very pricey solution. For analytics, they use Google analytics but in a different interface, read carefully all fine prints before signing up for this solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Caroline L. Cerbus, CSPO

A True Partner

2019-05-23

Marketing 360 is a true partner and simply an extension of our digital marketing team.

Pros

It's also very easy to drill down to specific campaigns to understand engagement and conversion.

Cons

It also doesn't show the number of followers to our social pages which would be nice to have in one spot to understand the full engagement picture.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Elias Tobias

Very functional and effective

2018-03-22

Pros

It is very effective in giving you a snapshot of your campaign at any given time.

Cons

It would be really useful native mobile apps for IOS and Android

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Borong Li

Awesome experience with their team

2017-03-28

I have awesome experience with their team for helping me setting up my google ads , remarketing campaign etc. Especially with my account manager Chris, he cares a lot about our business and always gives me suggestions and point directions with his years of experience.

Pros

All in one solution. Easy to navigate.

Cons

If data can be shown real time as google analytics will be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Marketing 360

Separate call conversion section with onlines leads tracking.

Source: Capterra
Helpful?   Yes   No
Read more
Jim Pilsner

Marketing 360 - The most effective way to monitor Social and Website analytics

2019-05-22

The reports are adaptable to all levels of management and contain real-time data

Pros

The site is very easy to use and is designed to present all the various analytics that we need to measure and grade the performance of a particular marketing program.

Cons

Because the site is so robust, there is a small learning curve to fully understand its complete functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Marcus Alvarado

Great Company!

2018-12-07

Pros

The software is extremely user-friendly.

Cons

Would like real-time statistics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Thanks so much, Marcus! The Marketing 360 platform is a labor of love and we're constantly making updates and changes based on customer feedback. We strive to find the balance between user friendly and extremely powerful so I'm thrilled to hear that you've enjoyed using the platform.

We're heavily focused on improving platform speed to show results and data even more quickly. We're pleased but never satisfied!

We really value the feedback. Thank you again!

Read more
Chrissy Bellman

Amazing product and company behind it!

2019-11-25

Pros

Summary of campaigns and budget management

Cons

I'm not the best with navigating these kinds of things, so I won't blame the UX, but sometimes I have to ask for help but whenever I do Madwire gets back to me at lightening speed!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Thank you for the review Chrissy! We love helping our clients be successful. Please let us know whenever you need anything in the future. Thanks again Chrissy!

Read more
June Fort

CSR is awesome

2018-12-29

CSR at MadWire is awesome. Social media marketing seems easy, but it definitely isn't easy at all!

Pros

I can easily follow the impact that the campaign is having and understand the results.

Cons

There really aren't any significant cons that I can mention. Marketing 360 has done a great job of creating a product that is user friendly and easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Myron Zimmerman

Very Responsive and Helpful all the time. Went out of their way to educate us with process.

2017-03-17

I knew nothing about internet marketing and how pay for click advertising works.

Pros

Seems to be very effective.

Cons

Sales Source client management complicated to implement

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketing 360

When you are new to using it takes some time to learn.

Source: Capterra
Helpful?   Yes   No
Read more
Ahmed Abuswa

The team is really helpful, professional, and experienced

2018-03-22

Pros

Easy to navigate and generate reports . gives you ability and viability to monitor you day to day campaign.

Cons

The software is providing me with the information i need for my campaign. I do not have any cons at this time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
shai medalsy

I was very sceptical of the services because of all the services for the price but I can honestly say that now after having worked with it for numerous months...this is the real deal!!!

2017-03-10

I really don't have anything bad to say I'm constantly improving my numbers month to month.

Pros

Easy to use, great support, you play an active role in your campaigns, easy to understand reporting system, very reactive campaign managers.

Cons

I would like more insight on how to improve my platform and my look online, something a little more design driven!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Brian Baio

Very robust platform

2017-04-04

Fortunately, we worked with Customer support representatives, who worked very hard to provide honest feedback and guidance on our campaign to start.

Pros

The data delivered to users is both extremely relevant and timely The customer login/portal/dashboard is very user-friendly and easy to understand.

Cons

-Occasionally, we would receive "internal server error" messages when logging into the old portal during the evenings, which resulted in no data being visible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketing 360

More data - we love data. Perhaps there could be some weighted-averages presented to give users a better understanding of ROI, conversion rates, and/or see negative trends in website activity. This would allow businesses the opportunity to dial their daily ad spends up/down and exclude irrelevant clicks/hits.

Source: Capterra
Helpful?   Yes   No

Response from Madwire


Brian, thank you for taking the time to provide your feedback. We're glad you've found the platform easy to navigate. Continue giving us your input and ideas. We're always improving our products and services. Thanks for your business!

Read more
Jed Manuel

Always on Top!

2018-12-18

Pros

Functionality, ease of use, ability add users on a team or office, ability to integrate other programs

Cons

not yet using the software - still in the process of building the lead campaign and marketing systems

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Brandon Mushlin

No Other Systems Or Agency Compares

2017-04-04

The client fear and trepidation for spending more marketing dollars was gone when very quickly clients saw qualified leads coming directly to their brand. MadWire helps me build my clients to 5 and 6 figure monthly income earners in record time.

Pros

Fully Systems, Analytics and Advertising Back End Integration, I see everything happening at every moment.

Cons

Nothing yet, for their new system is adding in the features I wanted which was Email Marketing on top of the CRM, but I love it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketing 360

Definitely a must to take away the distraction and shiny toys others think will create results. One interface like this is the way to go.

Source: Capterra
Helpful?   Yes   No
Read more
Toby Woodiwiss

50% of Marketing works, these guys are the other 50%

2020-12-17

Lots of management on our end of their staff.

Pros

Lots of features, data and analytics, looks very nice, creates great reports

Cons

poor customer service, lots of errors that created problems in our SEO

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Jim Pilsner

Marketing 360 - The most effective way to monitor Social and Website analytics

2018-10-24

The system provides us with all the necessary tools to monitor our campaigns and with the support of an outstanding support team, the combination of Madwire and Marketing 360 has been a win for our company

Pros

Ease of use Comprehensive amount of data available Can be customized Visually stunning graphics and reports

Cons

At first the amount of data can be overwhelming because it is so encompassing but that quickly goes away as you become familiar with the platform

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
April Eldemire

Madwire was helpful for my business

2017-03-25

Madwire creates a great marketing campaign and analytics for your business.

Pros

The marketing analytics platform.

Cons

Customer service and timely responsiveness

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Lisa Henderson

Madwire360

2017-04-13

I know I can rely on her to handle all our marketing/advertising and social media campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Myers

Great Product

2018-12-17

Pros

We are in a tough market that is getting tougher, and our marketing efforts were falling short.

Cons

Early on, there was no visibility into revenue generated by marketing campaigns...However, this feature was added, so this is now a Pro!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Justin Kelley

Great at managing my marketing budget

2017-03-29

Marketing 360 is an awesome tool to show how my marketing dollars are being spent.

Pros

Easy to use for those who may not be technically savvy.....the trend charts are the best.

Cons

The various campaign options can be a bit overwhelming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan Romeiro

Excellent service and ROI

2018-12-11

He is always there working with me to ensure we get the most out of our campaign budget.

Pros

I love how it integrates with all of the appropriate channels.

Cons

Nor do I have any suggestions at this time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jean-Francois Truchon

Great tools very well tailored to address all the major needs of an online business.

2018-03-15

Above all, got clear metrics and an true integrated marketing platform.

Pros

You can monitor your progress from a single source.

Cons

I would like the CRM to have more advanced functionalities for internet marketing and more integration options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Hi Jean-Francois,
Thank you for the insights! We are honored to be a apart of your team and help in any way we can.

Read more
Chandler Jennings

Easy-to-use all-in-one marketing platform

2020-06-08

Marketing 360 is helping us make marketing a priority of our business for the first time in our 22-year history.

Pros

The Marketing 360 platform has everything that we need to easily and efficiently run our marketing operation.

Cons

The email design platform is a little bit limited compared to other popular platforms like Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Wes Bleed

Nothing short of amazing!

2018-01-30

Digital ad and content marketing strategy.

Pros

The analytics are thorough and easy to digest.

Cons

There's a bit of a learning curve to understand all facets of the dashboard. And, because there's so much information, it does take time to fully grasp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Hi, Wes. Thank you for taking a few moments to share your thoughts. We appreciate the feedback! Dean and the rest of our team truly enjoy working with you. I believe Dean's exact words were "Wes is the man"! We're honored you've chosen Marketing 360 as a partner. Thanks again!

Read more
Rodna Lee

the team go above and beyond!

2017-11-30

Excellent customer service and I love the dashboard for tracking the progress of the marketing campaign.

Pros

He is always available to answer any questions that I may have and I like that I can go to the dashboard at any time and view progress and status of the marketing campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more