Most popular features of all Marketing apps
25 reviewers had the following to say about Marketing 360's features:
Pros
Offers great options for planning all elements of a Marketing campaign - Landing pages, Tracking, SEO.
Cons
Very pricey solution. For analytics, they use Google analytics but in a different interface, read carefully all fine prints before signing up for this solution.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Marketing 360 is a true partner and simply an extension of our digital marketing team.
Pros
It's also very easy to drill down to specific campaigns to understand engagement and conversion.
Cons
It also doesn't show the number of followers to our social pages which would be nice to have in one spot to understand the full engagement picture.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Pros
It is very effective in giving you a snapshot of your campaign at any given time.
Cons
It would be really useful native mobile apps for IOS and Android
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
I have awesome experience with their team for helping me setting up my google ads , remarketing campaign etc. Especially with my account manager Chris, he cares a lot about our business and always gives me suggestions and point directions with his years of experience.
Pros
All in one solution. Easy to navigate.
Cons
If data can be shown real time as google analytics will be better.
Rating breakdown
Likelihood to recommend
Recommendations to others considering Marketing 360
Separate call conversion section with onlines leads tracking.
The reports are adaptable to all levels of management and contain real-time data
Pros
The site is very easy to use and is designed to present all the various analytics that we need to measure and grade the performance of a particular marketing program.
Cons
Because the site is so robust, there is a small learning curve to fully understand its complete functionality.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
The software is extremely user-friendly.
Cons
Would like real-time statistics.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Thanks so much, Marcus! The Marketing 360 platform is a labor of love and we're constantly making updates and changes based on customer feedback. We strive to find the balance between user friendly and extremely powerful so I'm thrilled to hear that you've enjoyed using the platform.
We're heavily focused on improving platform speed to show results and data even more quickly. We're pleased but never satisfied!
We really value the feedback. Thank you again!
Pros
Summary of campaigns and budget management
Cons
I'm not the best with navigating these kinds of things, so I won't blame the UX, but sometimes I have to ask for help but whenever I do Madwire gets back to me at lightening speed!
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Thank you for the review Chrissy! We love helping our clients be successful. Please let us know whenever you need anything in the future. Thanks again Chrissy!
CSR at MadWire is awesome. Social media marketing seems easy, but it definitely isn't easy at all!
Pros
I can easily follow the impact that the campaign is having and understand the results.
Cons
There really aren't any significant cons that I can mention. Marketing 360 has done a great job of creating a product that is user friendly and easy to use.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
I knew nothing about internet marketing and how pay for click advertising works.
Pros
Seems to be very effective.
Cons
Sales Source client management complicated to implement
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Recommendations to others considering Marketing 360
When you are new to using it takes some time to learn.
Pros
Easy to navigate and generate reports . gives you ability and viability to monitor you day to day campaign.
Cons
The software is providing me with the information i need for my campaign. I do not have any cons at this time
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
I really don't have anything bad to say I'm constantly improving my numbers month to month.
Pros
Easy to use, great support, you play an active role in your campaigns, easy to understand reporting system, very reactive campaign managers.
Cons
I would like more insight on how to improve my platform and my look online, something a little more design driven!
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Fortunately, we worked with Customer support representatives, who worked very hard to provide honest feedback and guidance on our campaign to start.
Pros
The data delivered to users is both extremely relevant and timely The customer login/portal/dashboard is very user-friendly and easy to understand.
Cons
-Occasionally, we would receive "internal server error" messages when logging into the old portal during the evenings, which resulted in no data being visible.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Recommendations to others considering Marketing 360
More data - we love data. Perhaps there could be some weighted-averages presented to give users a better understanding of ROI, conversion rates, and/or see negative trends in website activity. This would allow businesses the opportunity to dial their daily ad spends up/down and exclude irrelevant clicks/hits.
Brian, thank you for taking the time to provide your feedback. We're glad you've found the platform easy to navigate. Continue giving us your input and ideas. We're always improving our products and services. Thanks for your business!
Pros
Functionality, ease of use, ability add users on a team or office, ability to integrate other programs
Cons
not yet using the software - still in the process of building the lead campaign and marketing systems
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
The client fear and trepidation for spending more marketing dollars was gone when very quickly clients saw qualified leads coming directly to their brand. MadWire helps me build my clients to 5 and 6 figure monthly income earners in record time.
Pros
Fully Systems, Analytics and Advertising Back End Integration, I see everything happening at every moment.
Cons
Nothing yet, for their new system is adding in the features I wanted which was Email Marketing on top of the CRM, but I love it.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Recommendations to others considering Marketing 360
Definitely a must to take away the distraction and shiny toys others think will create results. One interface like this is the way to go.
Lots of management on our end of their staff.
Pros
Lots of features, data and analytics, looks very nice, creates great reports
Cons
poor customer service, lots of errors that created problems in our SEO
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
The system provides us with all the necessary tools to monitor our campaigns and with the support of an outstanding support team, the combination of Madwire and Marketing 360 has been a win for our company
Pros
Ease of use Comprehensive amount of data available Can be customized Visually stunning graphics and reports
Cons
At first the amount of data can be overwhelming because it is so encompassing but that quickly goes away as you become familiar with the platform
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Madwire creates a great marketing campaign and analytics for your business.
I know I can rely on her to handle all our marketing/advertising and social media campaigns.
Pros
We are in a tough market that is getting tougher, and our marketing efforts were falling short.
Cons
Early on, there was no visibility into revenue generated by marketing campaigns...However, this feature was added, so this is now a Pro!
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Marketing 360 is an awesome tool to show how my marketing dollars are being spent.
Pros
Easy to use for those who may not be technically savvy.....the trend charts are the best.
Cons
The various campaign options can be a bit overwhelming.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
He is always there working with me to ensure we get the most out of our campaign budget.
Above all, got clear metrics and an true integrated marketing platform.
Pros
You can monitor your progress from a single source.
Cons
I would like the CRM to have more advanced functionalities for internet marketing and more integration options.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Hi Jean-Francois,
Thank you for the insights! We are honored to be a apart of your team and help in any way we can.
Marketing 360 is helping us make marketing a priority of our business for the first time in our 22-year history.
Pros
The Marketing 360 platform has everything that we need to easily and efficiently run our marketing operation.
Cons
The email design platform is a little bit limited compared to other popular platforms like Mailchimp.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Digital ad and content marketing strategy.
Pros
The analytics are thorough and easy to digest.
Cons
There's a bit of a learning curve to understand all facets of the dashboard. And, because there's so much information, it does take time to fully grasp.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Hi, Wes. Thank you for taking a few moments to share your thoughts. We appreciate the feedback! Dean and the rest of our team truly enjoy working with you. I believe Dean's exact words were "Wes is the man"! We're honored you've chosen Marketing 360 as a partner. Thanks again!
Excellent customer service and I love the dashboard for tracking the progress of the marketing campaign.
Pros
He is always available to answer any questions that I may have and I like that I can go to the dashboard at any time and view progress and status of the marketing campaign.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
