Marketing 360 Features

Marketing 360

Marketing platform for businesses of all sizes

4.69/5 (868 reviews)

Marketing 360 Feature Summary

  • Websites & landing pages
  • SEO software program
  • Natural listing ads
  • Placement ads
  • Retargeting ads
  • Social targeting ads
  • Local listing ads
  • On-demand marketing services
  • Contact relationship management (CRM)
  • Website designs
  • Analytics
  • ROI Tracking
  • Campaign segmentation
  • Contact management
  • Content / blogging platform
  • Web forms
  • Lead management
  • Lead nurturing
  • Lead scoring
  • Multi channel management
  • Multivariate testing
  • Search marketing
  • Social marketing
  • Website visitor tracking
  • Email drip campaigns
  • SMS campaigns
  • Web analytics

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (290 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (240 other apps)
Campaign Management (274 other apps)
Content Management (237 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Competitor Feature Comparison

Marketing 360 Feature Reviews

25 reviewers had the following to say about Marketing 360's features:

Olga Davidian

Pricey Marketing Campaign management software

2018-05-10

Pros

Offers great options for planning all elements of a Marketing campaign - Landing pages, Tracking, SEO.

Cons

Very pricey solution. For analytics, they use Google analytics but in a different interface, read carefully all fine prints before signing up for this solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Caroline L. Cerbus, CSPO

A True Partner

2019-05-23

Marketing 360 is a true partner and simply an extension of our digital marketing team.

Pros

It's also very easy to drill down to specific campaigns to understand engagement and conversion.

Cons

It also doesn't show the number of followers to our social pages which would be nice to have in one spot to understand the full engagement picture.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jim Pilsner

Marketing 360 - The most effective way to monitor Social and Website analytics

2019-05-22

The reports are adaptable to all levels of management and contain real-time data

Pros

The site is very easy to use and is designed to present all the various analytics that we need to measure and grade the performance of a particular marketing program.

Cons

Because the site is so robust, there is a small learning curve to fully understand its complete functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Brandon Mushlin

No Other Systems Or Agency Compares

2017-04-04

The client fear and trepidation for spending more marketing dollars was gone when very quickly clients saw qualified leads coming directly to their brand. MadWire helps me build my clients to 5 and 6 figure monthly income earners in record time.

Pros

Fully Systems, Analytics and Advertising Back End Integration, I see everything happening at every moment.

Cons

Nothing yet, for their new system is adding in the features I wanted which was Email Marketing on top of the CRM, but I love it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketing 360

Definitely a must to take away the distraction and shiny toys others think will create results. One interface like this is the way to go.

Source: Capterra
Helpful?   Yes   No
Read more
June Fort

CSR is awesome

2018-12-29

CSR at MadWire is awesome. Social media marketing seems easy, but it definitely isn't easy at all!

Pros

I can easily follow the impact that the campaign is having and understand the results.

Cons

There really aren't any significant cons that I can mention. Marketing 360 has done a great job of creating a product that is user friendly and easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Michael McFadden

I love the support team!

2018-06-18

It was an upgrade to my marketing plan and was a good interface for social media.

Pros

The software is a great tool.

Cons

There was an overload of features. The system is not always user friendly;however, that is where the support team was useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Thank you for your review Michael. We are so glad you have found success with the team and the tools that we utilize. All ships rise together and we are excited to help continue to grow your business and market!

Read more
Meghan Gonzales

Best small business CRM and Marketing platform

2018-12-19

I have had a wonderful experience from the user dashboard to the website build process.

Pros

As a small business owner, I don't have a ton of extra time on my hands to manage my marketing and analytics. But with Marketing 360, I am able to view all of my Facebook, Adwords and SEO data in one easy to use and access dashboard.

Cons

No cons that I can think of, I love working with Marketing 360.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Hill

Marketing 360 Is the Best Digital Marketing Reporting Tool I've Ever Used

2018-03-16

It also provides all the data I need to justify the benefits of having an agency manage our PPC, social media and retargeting ads.

Pros

PPC ad performance), Retargeting Ads, Social Targeting Ads (i.e. social media ads), and Brand/Other Channels (e.g. direct traffic, referrals from other sites, and social referrals).

Cons

Marketing 360 is so comprehensive that it's hard to think of any cons.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Wes Bleed

Nothing short of amazing!

2018-01-30

Digital ad and content marketing strategy.

Pros

The analytics are thorough and easy to digest.

Cons

There's a bit of a learning curve to understand all facets of the dashboard. And, because there's so much information, it does take time to fully grasp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Hi, Wes. Thank you for taking a few moments to share your thoughts. We appreciate the feedback! Dean and the rest of our team truly enjoy working with you. I believe Dean's exact words were "Wes is the man"! We're honored you've chosen Marketing 360 as a partner. Thanks again!

Read more
Lisa Henderson

Madwire360

2017-04-13

I know I can rely on her to handle all our marketing/advertising and social media campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
April Eldemire

Madwire was helpful for my business

2017-03-25

Madwire creates a great marketing campaign and analytics for your business.

Pros

The marketing analytics platform.

Cons

Customer service and timely responsiveness

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Jean-Francois Truchon

Great tools very well tailored to address all the major needs of an online business.

2018-03-15

Above all, got clear metrics and an true integrated marketing platform.

Pros

You can monitor your progress from a single source.

Cons

I would like the CRM to have more advanced functionalities for internet marketing and more integration options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Hi Jean-Francois,
Thank you for the insights! We are honored to be a apart of your team and help in any way we can.

Read more
Jonathan Dannenfelser

Easy, Great Customer Service

2018-03-22

All my marketing in one place.

Pros

I like that it combines my email marketing, text marketing, social media marketing and has a CRM.

Cons

If you have a problem you can just pick up the phone and the team will help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Seann Dwyer

The team at Marketing 360 is amazing. I would recommend them to anyone.

2018-03-14

If you are thinking about getting into the social media arena with your business, Marketing 360 is a perfect place to start.

Pros

I love the software because it is extremely user friendly and I like that you can use the dashboard to tracking your sites progress and activity.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Madwire


Hi Seann, what great feedback! Thank you for sharing. Our team enjoys working with your company and looks forward to working together for years to come.

Read more
Jed Manuel

Always on Top!

2018-12-18

Pros

Functionality, ease of use, ability add users on a team or office, ability to integrate other programs

Cons

not yet using the software - still in the process of building the lead campaign and marketing systems

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Jim Pilsner

Marketing 360 - The most effective way to monitor Social and Website analytics

2018-10-24

The system provides us with all the necessary tools to monitor our campaigns and with the support of an outstanding support team, the combination of Madwire and Marketing 360 has been a win for our company

Pros

Ease of use Comprehensive amount of data available Can be customized Visually stunning graphics and reports

Cons

At first the amount of data can be overwhelming because it is so encompassing but that quickly goes away as you become familiar with the platform

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Construction company, 11-50 employees)

Helps Smaller Businesses Create Efficiency with Digital Marketing Efforts

2019-04-14

Pros

The digital marketing dashboard is well organized so you can track and note how well your advertisements are performing across social media and search engine platforms.

Cons

The software is really designed for a smaller business that requires external marketing support; accordingly, as a business gets larger, the service offering may not be the best fit.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rodna Lee

the team go above and beyond!

2017-11-30

Excellent customer service and I love the dashboard for tracking the progress of the marketing campaign.

Pros

He is always available to answer any questions that I may have and I like that I can go to the dashboard at any time and view progress and status of the marketing campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Arya Barirani

Well thought out integration with services

2019-05-21

Pros

It's great that Marketing 360 has so many possibilities for integrating the platform with third-party services.

Cons

I can not work in Marketing 360 with Android, iPhone and Aipad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Myron Zimmerman

Very Responsive and Helpful all the time. Went out of their way to educate us with process.

2017-03-17

I knew nothing about internet marketing and how pay for click advertising works.

Pros

Seems to be very effective.

Cons

Sales Source client management complicated to implement

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketing 360

When you are new to using it takes some time to learn.

Source: Capterra
Helpful?   Yes   No
Read more
Borong Li

Awesome experience with their team

2017-03-28

I have awesome experience with their team for helping me setting up my google ads , remarketing campaign etc. Especially with my account manager Chris, he cares a lot about our business and always gives me suggestions and point directions with his years of experience.

Pros

All in one solution. Easy to navigate.

Cons

If data can be shown real time as google analytics will be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Marketing 360

Separate call conversion section with onlines leads tracking.

Source: Capterra
Helpful?   Yes   No
Read more
Tania Pugh

Great Company

2016-08-17

Marketing 360 has helped us get our company's name on the map.

Pros

Analytics on the platform, call recording and our dedicated marketing specialist.

Cons

It takes a little while to see results, but that is with any marketing. The services are targeted for long terms marketing strategies.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Courtney Lewallen

Helpful and concise

2017-11-20

Our marketing executive has been great to work with.

Pros

You can navigate the platform without having to go to different sites to collect the same data.

Cons

I wish there was a way to import google analytics from past years on the site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Matt Myers

Great Product

2018-12-17

Pros

We are in a tough market that is getting tougher, and our marketing efforts were falling short.

Cons

Early on, there was no visibility into revenue generated by marketing campaigns...However, this feature was added, so this is now a Pro!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vasco Valov

Great product with quality service

2017-11-12

From logo and web design to CRM, full-blown campaigns, etc.

Pros

Complete marketing system with quality service.

Cons

The business is based out of Colorado, so not ideal for local marketing needs (audio, video, photo, etc.).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more