Marketing Optimizer Features

Marketing Optimizer

Digital Marketing Optimization Software

4.29/5 (7 reviews)

Marketing Optimizer Feature Summary

  • Web-to-Lead Capture
  • WYSIWYG Email Templating
  • WYSIWYG Web Form Builder
  • SMS Marketing
  • Lead Distribution
  • Marketing Automation
  • PPC Tracking
  • Search Analytics
  • Inbound Call Tracking
  • Sales Lead Management
  • A/B Testing
  • Campaign Management
  • Click-to-Call
  • Detailed Visitor Analytics
  • Drip Email Marketing
  • Landing Page Optimization
  • Lead Aggregation
  • Agency Management

Competitor Feature Comparison

A/B Testing
API
Calendar Management
Drip Marketing
Visit WebsiteCompare App
A/B Testing
API
Calendar Management
Drip Marketing
Learn moreCompare App
A/B Testing
API
Calendar Management
Drip Marketing
Learn moreCompare App

Marketing Optimizer Feature Reviews

6 reviewers had the following to say about Marketing Optimizer's features:

Strother Hammond

AIMcrm is not only easy to use, but it is also incredibly powerful in it's design.

2009-03-20

It has an intuitive interface that is simple to learn, so for a beginner, it is a piece of cake to get up to speed.

Pros

Highly customizable. Strong automation functions.

Cons

Seriously, none thus far and we have been customers for almost a year.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Nicholas Thiel

Marketing and Sales Managers Best Friend

2012-05-22

Before using the Aim system these two departments would waist time pointing the finger at each other when our sales dropped. Now if our sales drop, we are able to quickly determine if our campaigns have lost momentum or if our sales reps are just not closing.

Pros

The user interface on this system is great!

Cons

Usability was a problem for some of the guys at the beginning. This wasn't a problem with the system itself but reflected more on the guys learning how to use it. Since learning how to correctly work the system, we haven't experienced any more problems.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Miller

Robust software

2013-02-27

It's a really nice piece of software, once you get used to it. I liked being able to assign calls that came in to particular salespeople, so you could tell who was keeping up on call backs, and who wasn't. There was definitely a lot to learn, but their support staff is very helpful and patient with questions.

Pros

Assigning leads, automatic lead addition, automatic reporting

Cons

A lot of features, takes time getting used to.

Source: GetApp
Helpful?   Yes   No
Read more
Eric Graff

AIM CRM met client management needs

2011-11-14

Overall the service, reliability and performance of AIM CRM was great and I would recommend AIM to anyone in the need for a client management system with robust tools.

Pros

We greatly took advantage of the automation functions that saved us time and money by reducing errors.

Cons

Our needs were so specialized that we eventually needed something created for our specific business.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Kristal McCleary

Would absolutely recommend this product to anyone needing a database for multiple users.

2009-04-01

Would absolutely recommend this product to anyone needing a database for multiple users. It has simplified our process of keeping track of who has what client and what the status of each client is. No more Excel spreadsheets!!

Pros

~ User Friendly ~ Excellent Customer Service / Training ~ Excellent Web Integration features and automation features ~ Love the track-ability of the status of all clients and contracts

Cons

~ Email feature needs to be upgraded; works fine as is, but could have more features.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
MIchael Rich

The AIM CRM tool is excellent program for managing your leads.

2009-03-26

The AIM CRM tool is excellent program for managing your leads. As a Real Estate office the leads and the system that manages them are the lifeline of our business.

Pros

Has all the features of the most roboust CRM software available today.

Cons

The system is very easy to use and the support from the staff is best I have ever seen.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more