Most popular features of all Marketing apps
6 reviewers had the following to say about Marketing Optimizer's features:
It has an intuitive interface that is simple to learn, so for a beginner, it is a piece of cake to get up to speed.
Before using the Aim system these two departments would waist time pointing the finger at each other when our sales dropped. Now if our sales drop, we are able to quickly determine if our campaigns have lost momentum or if our sales reps are just not closing.
Pros
The user interface on this system is great!
Cons
Usability was a problem for some of the guys at the beginning. This wasn't a problem with the system itself but reflected more on the guys learning how to use it. Since learning how to correctly work the system, we haven't experienced any more problems.
Rating breakdown
It's a really nice piece of software, once you get used to it. I liked being able to assign calls that came in to particular salespeople, so you could tell who was keeping up on call backs, and who wasn't. There was definitely a lot to learn, but their support staff is very helpful and patient with questions.
Overall the service, reliability and performance of AIM CRM was great and I would recommend AIM to anyone in the need for a client management system with robust tools.
Would absolutely recommend this product to anyone needing a database for multiple users. It has simplified our process of keeping track of who has what client and what the status of each client is. No more Excel spreadsheets!!
Pros
~ User Friendly ~ Excellent Customer Service / Training ~ Excellent Web Integration features and automation features ~ Love the track-ability of the status of all clients and contracts
Cons
~ Email feature needs to be upgraded; works fine as is, but could have more features.
Rating breakdown
The AIM CRM tool is excellent program for managing your leads. As a Real Estate office the leads and the system that manages them are the lifeline of our business.
