Marketo Pricing, Features, Reviews & Comparison of Alternatives

Marketo Reviews

Marketo

Marketing Automation Software: Easy. Powerful. Complete.

4.21/5 (257 reviews)
166,712     141,131

Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
www.marketo.com

Marketo Reviews (257)

Most positive review

 Love to use it

Marketo is excellent. This software allows you to manage leads and work with your sales team. The interface is easy to use and has enabled us to much more easily create landing pages and email campaigns. Love to use it.

Read the full review
Reviewed 21st of January, 2016 by Miguel Harari

Most critical review

 Clunky with Poor Customer Support

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account Clunky interface. My company used Marketo across a small team for about 2 years. Implementation and training were lacking, which contributed to a lot of our problems. Designing emails and ...

Read the full review
Reviewed 15th of August, 2016 by Therapy Marketing Manager

Read all reviews

Marketo Category Leaders

Reviews
Integrations
Mobile
Media
Security

#7 in Marketing Automation

View full ranking
59
15
13
15
16

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Marketo Screenshots (5)

Marketo screenshot: Sales InsightMarketo screenshot: Landing Page CreationMarketo screenshot: Lead ScoringMarketo screenshot: Lead NurturingMarketo screenshot: Email Marketing

Specifications

Intended Users
Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Windows Phone, Mobile Web App
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, French, German
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Marketo Pricing

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

discount for non-profits

Competitors Pricing

Wishpond

Starting from: $44.00/month
Pricing model: Freemium, Subscription
Free Trial: Available

eTrigue

Starting from: $600.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)

Users who visited Marketo also visited

Key Features of Marketo

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing

Benefits

Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Alternatives to Marketo

Videos

Jess Roll off

Extremely Complicated

14/03/2017

Good for large businesses with a well-funded marketing department.

Pros

Powerful if you know what you're doing. But figuring it out takes a really long time. One company I worked for had to hire an entire employee just to manage Marketo.

Cons

See above: one company I worked for had to hire an entire employee JUST to manage Marketo. Also fairly expensive.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Software Advice
Helpful?   Yes   No
Read more
Kenny Jones

Marketo for marketing

14/03/2017

Pros

Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software.

Cons

I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Andy Golden

Enterprise-Grade Marketing Automation Tool

09/03/2017

We leverage Marketo for all aspects of running our marketing department. From lead management and scoring, to campaign generation and analysis, and deep attribution $ to deal work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Myca Alford

A great marketing automation tool for the right organization

21/02/2017

After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros

Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team. Service and training to date have been excellent.

Cons

If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Marketo

Definitely, go for the on-site training if you can afford it. Having someone available to physically walk your teams through the new processes allowed users to get up to speed much more quickly and have more confidence in a short span of time.

Source: Software Advice
Helpful?   Yes   No
Read more
Ashley Claire

Simple intuitive and powerful

13/02/2017

Marketo has been an important part of our organization's marketing campaign. We have found the ability to receive, sort, and qualify leads much easier since implementing. Its integration with Salesforce is key to moving them from leads to contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jayson Karen

Great Product and well worth the investment

30/01/2017

With Marketo we are able automate our emails efficiently with the ability to nurture leads into qualifying opportunities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Samantha Bodenstine

Lots of Quirks but Easier Interface

26/01/2017

Creating smartlists can be difficult and not intuitive. The preview options are good but not great. Building an email is pretty easy within their system. Reporting needs lots of help!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Andy Brown

Marketing goodness

24/01/2017

Full-featured marketing software. Easy to use, easy learning curve. Good for our organization.

Pros

Has a helpful email widget that shows you whether someone has read the email you sent or not

Cons

n/a

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Chris Saporito

Marketo - All in one marketing automation solution

15/12/2016

Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow.

Pros

Easy to use Integration is simple Robust platform Community of users

Cons

Can be slow at times Support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Marketo

Overall Marketo is a fantastic marketing automation platform and I would recommend it to anyone in the market.

Source: Software Advice
Helpful?   Yes   No
Read more
Cori Pearce

Gives You the Marketing Tools You Need to Succeed

15/12/2016

I've used Marketo for the past two years and have been very happy with my experience as a customer. I used two other marketing automation platforms previously at other companies and have really come to appreciate the innovation and ease of use that Marketo provides.

Pros

-Easy to learn (lots of training resources available) -Great customer support -Access to a thriving community of marketing experts -Frequent product advancements/enhancements

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more

Who is Marketo For?

Frequently used together