Marketo Pricing, Features, Reviews & Comparison of Alternatives


Marketing automation for digital marketers

4.22/5 (517 reviews)

Marketo overview

Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo® provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Japanese
Marketo screenshot: Sales insightWhy Marketo?Marketo screenshot: Landing page creationMarketo screenshot: Lead scoringMarketo screenshot: Lead nurturingMarketo screenshot: Email marketingMarketo screenshot: Marketo Moments app - email trackingMarketo screenshot: Marketo Moments app - scheduled emailsMarketo screenshot: Marketo Moments app - lead reporting

Marketo reviews

Value for money
Ease of use
Customer support
Antony Beatty

Autоmаtе mаrkеtіng аnd sаlеs

Used daily for 2+ years
Reviewed 2019-01-09
Review Source: GetApp

Mаrkеtо аllоws us tо аutоmаtе mаrkеtіng рrосеssеs, mаkе thеm еffесtіvе. Wе usе Mаrkеtо fоr Emаіl mаіlіngs, іnсоmіng mаrkеtіng, аnd іt's аlsо а hаndy tооl fоr mаnаgіng lеаds аnd еvеnt mаrkеtіng. Thе sеrvісе іntеgrаtеs wеll wіth аll рrоgrаms nесеssаry fоr wоrk, аn unlіmіtеd numbеr оf usеrs саn wоrk іn іt sіmultаnеоusly. Wе lооk аt thе аnаlyst аnd рrераrе rероrts. Thіs sеrvісе hаs еvеrythіng tо асhіеvе yоur mаrkеtіng gоаls. Thе sеrvісе іs wеll suіtеd fоr lаrgе busіnеss. Thаnks tо Mаrkеtо wе hаvе іmрrоvеd mаrkеtіng еffісіеnсy, орtіmіzеd аll рrосеssеs аnd sеvеrаl tіmеs іnсrеаsеd sаlеs vоlumеs. Vеry sаtіsfіеd wіth thе usе оf thіs sеrvісе, іts multіfunсtіоnаlіty. Aftеr twо mоnths оf usе іt I sее а gооd rеsults. Of соursе, I rесоmmеnd usіng thе Mаrkеt, thіs sеrvісе іs nесеssаry fоr thе аnаlysіs оf mаrkеtіng wоrk іn thе соmраny. Thаnks tо thе Mаrkеt, wе fоund аn іntеrеstеd gооd сustоmеr, tоld thеm аbоut thе рrоduсt. Thеrе іs аn орроrtunіty tо trасе thе еntіrе раth оf thе buyеr аnd trасk usеr bеhаvіоr. Fоr mаrkеtіng, thіs tооl іs sіmрly nесеssаry.

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Emanuela Cecchetti

My experience with Marketo

Used daily for 2+ years
Reviewed 2018-05-28
Review Source: Software Advice

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

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Jasmine Kyles

Impressive and efficient

Used daily for 1-2 years
Reviewed 2017-12-20
Review Source: Software Advice

Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

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Austin Schmidt

Best-in-class Marketing Automation Solution

Used daily for 2+ years
Reviewed 2017-06-06
Review Source: Software Advice

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

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Crystal Vaughan

Want to see proven ROI with a marketing automation system?

Reviewed 2016-08-09
Review Source: Software Advice

- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

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Marketo pricing

Pricing options
Free trial
View Pricing Plans

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.

Marketo features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

Content Management (166 other apps)
Customizable Branding (177 other apps)
Monitoring (178 other apps)
Real Time Analytics (143 other apps)
Tagging (145 other apps)

Category Leaders ranking


#3 in Email Marketing

View full ranking

#3 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Marketo also features in these categories:

Additional information for Marketo

Key features of Marketo

  • Marketing automation
  • Inbound marketing
  • Event marketing
  • Social marketing
  • Sales insights
  • Marketing budgeting
  • Lead management
  • Email marketing
  • Web forms
  • Custom landing pages
  • Landing page templates
  • Marketing calendar
  • Customer engagement engine
  • Campaign performance reports
  • SEO management
  • Third party integration
  • Program & campaign analysis
  • Revenue modeler
  • Anonymous retargeting
  • Opportunity influence modeler
  • Success path analyzer
  • Lead segmentation
  • Campaign dashboards & reports
  • Sales intelligence
  • Campaign management
  • Progressive profiling
  • Social media integration
  • Event triggered email
  • Campaign planning
  • Campaign scheduling
  • Customer segmentation
  • Demographic data
  • Email delivery tracking
  • Social advertising
  • Advertising management
  • ROI analytics
  • Retargeting
  • Social network marketing
  • Predictive content
  • Behavior tracking
  • Multi-campaign
  • Mobile integration
  • Campaign segmentation
  • Push notifications
  • Drag & drop
  • Drip email marketing
  • SMS marketing
  • Conversion rate optimization
  • Conversion tracking
  • Email nurturing
  • Click-through tracking
  • Email templates
  • Customizable email & landing page templates
  • Data import
  • Data import/export
  • Email preview functionality
  • Scheduled emails
  • Reporting & analytics
  • Website integration
  • Workflow engine
  • Lead nurturing
  • Prioritizing
  • Customer experience management
  • Event triggered actions
  • Multi-channel management
  • Multi-channel marketing
  • Collaboration tools
  • Pipeline management
  • A/B testing
  • Email tracking
  • Real time notifications
  • Real time data
  • Location tracking
  • Activity dashboard
  • Data visualization
  • Visual analytics
  • Custom forms
  • Visitor tracking
  • Visitor targeting
  • Customizable reporting
  • Data mapping
  • Business analysis
View All Features


Marketing automation: create, automate, and measure campaign effectiveness across channels.

Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

Social: integrate social media platforms to find new leads and turn them into loyal customers.

Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.