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Marketo Engage vs 250ok Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

250ok is a modular, customizable email performance management, analytics and deliverability software suite, for use by email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

5000

/yryear
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

255

255

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.8

5

4

3

2

1

8

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.
We receive good support and results for a specific need. It has been worth the relationship/cost.
Seamless interface and integrations, pleasure to use by both devs and luddites.

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.
You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.
Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features84
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Application Management
  • Behavior Analytics
  • Behavior Tracking
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Corrective and Preventive Actions (CAPA)
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • Total features35
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Application Management
  • Behavior Analytics
  • Behavior Tracking
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Corrective and Preventive Actions (CAPA)
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations432
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier