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Marketo Engage vs Acquisio Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on digital advertising...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$199/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

252

255

68

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

3.9

(39)

5

4

3

2

1

13

18

3

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

An awesome company focused on customer service, scalability, automation, and superior results.
At the beginning while selling you the platform Aqquisio was great. After you are onboarded things change and support is not as great.
After change to Acquisio for Kenshu it has been amazing and extremely easy to use the support team is amazing.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

Not even close to intuitive, stalls, breaks, errors, set my bids at ridiculous prices then froze up for hours. How is this even a thing.
The biggest problem is that they add in small print that the contract auto renews but they don't send you a formal renewal or a way for you to opt out of renewing (very shady).
The downside we experienced is that it ended up costing us more to use this service rather than saving us money to use the service.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Advertising Management
  • Behavior Tracking
  • Bid Management
  • Budget Control
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Content Filter
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Summary Reports
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Workflow Management
  • Total features20
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Advertising Management
  • Behavior Tracking
  • Bid Management
  • Budget Control
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Content Filter
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Summary Reports
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations411
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations5
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. Acquisio

See how Marketo Engage and Acquisio stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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