Marketo vs ActiveCampaign Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Alexandra Serrano

Great Software for a small company!

2018-04-25

Pros

Had the chance to switch over from Marketo to ActiveCampaign and ever since it has been a plus.

Cons

Honestly we haven't had any bad experiences with the software per se, although once I had to call Tech Support and it's very frustrating to wait a long time when you need assistance in a timely manner.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Anonymous
Senior Marketing Manager (Staffing and Recruiting company, 11-50 employees)
Verified Reviewer

Great marketing automation and email software for startups and SMBs

2018-08-11

Pros

It's much cheaper than the bigger guys (marketo, hubspot) but has similar features.

Cons

The HTML builder is a little buggy sometimes, and their support isn't super fast. But overall I'm happy with the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Matthew Walker

Get it for the marketing automation. There are better email services.

2018-04-12

Pros

I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend.

Cons

The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Roy Ching

Just in time.

2015-11-19

Pros

Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking.

Cons

Just need a better form builder. However, we have been told that this is in the works.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

10/10

Recommendations to others considering ActiveCampaign

When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

Source: Software Advice
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more
Austin Schmidt

The Best Kept Secret in Marketing Automation

2017-06-06

Pros

In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from.

Cons

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
ActiveCampaign Reviews
ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
Read more