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Marketo Engage vs Adobe Campaign Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

624

5

4

3

2

1

276

261

74

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.4

161

5

4

3

2

1

82

62

12

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.
Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.
It has been the perfect tool that provides reliable services with advanced features.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

It works very slow when I upload high-quality images, hate this.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.
It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.
  • Vendor responds to reviews
  • Last review16 days ago
  • Vendor responds to reviews
  • Last review24 days ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Move & Copy
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Parameterized Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Projections
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements-Based Testing
  • Response Management
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features78
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Move & Copy
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Parameterized Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Projections
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements-Based Testing
  • Response Management
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations489
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations44
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JK
AvatarImg

Joseph K.

Information Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Marketo Engage logo

Marketo Engage

email campaign

Reviewed 6 years ago

used to generate email lead campaigns from former companies and through purchased leads from external databases

Pros

lots of functions

Cons

email campaign tracking

MA
AvatarImg

Myca A.

Philanthropy, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

A great marketing automation tool for the right organization

Reviewed 6 years ago

After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros

Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team. Service and training to date have been excellent.

Cons

If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

AP
AvatarImg

Abhisek P.

Information Technology and Services, 501-1,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

A good tool for email campaign management needs

Reviewed 2 months ago

It was decent experience and solved our campaign management needs

Pros

Its brand and association with Adobe makes it trustworthy

Cons

Pricing could be improved a bit to compete with Outreach

ZD
AvatarImg

Zach D.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Our company LOVES Marketo. It touches almost everything we do.

Reviewed 5 years ago

Marketing and Sales Alignment, Marketing Activity Automation, Campaign Tracking, Email Cadencing... and more

Pros

The versatility - we use it for lead scoring, nurture campaigns, landing page and performance tracking, sales alerts, and so much more.

Cons

Again - because it's such an integral part of our business there's really not much I don't like. Perhaps it could be slightly more intuitive right off the bat, but even then, with a little training, it's pretty straightforward.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 501-1,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Solid marketing automation platform

Reviewed 4 years ago
Pros

Syncs nicely with Salesforce, makes it easy to track campaign performance and capture leads

Cons

The UI can be difficult to navigate, not always intuitive, templates have some limitations

AvatarImg
AvatarImg

Reto S.

Verified reviewer

Information Technology and Services, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Full Power Marketing Automation

Reviewed 7 years ago

With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)

Pros

Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

Cons

If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

AvatarImg
AvatarImg

Sarah W.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Email marketing with benefits

Reviewed 4 years ago
Pros

It simplified our email marketing campaign and provided advanced options for landing pages which simplified my processes.

Cons

There are still some features I am getting used to, when we first evaluated the product it seemed we could roll up a few different softwares into Marketo. So far we have only been able to roll up 2 or them but working on the third.

SE
AvatarImg

Sara E.

Nanotechnology, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo Ease-of-Use issue

Reviewed 6 years ago

Marketo is not easy to use and usually requires an expensive contractor to come up with the nurturing campaign design.

Pros

It does the same thing as pardot

Cons

ease of use is not there.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Very robust Marketing Automation platform

Reviewed 4 years ago

Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations.

Pros

Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless.

Cons

Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve.

EW
AvatarImg

Emily W.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Good MA product

Reviewed 7 years ago
Pros

I like how easy it is to clone campaigns and also how easy it is to customize each campaign or email.

Cons

I am in the email editor a lot and I am not a fan of the text editor side, nothing lines up correctly when sending though Outlook.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Chemicals, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Fully Featured Marketing Automation Platform Targeted at Enterprise Companies

Reviewed 5 months ago

Marketo is an excellent platform for our marketing automation efforts, centralizing email, lead management, landing page creation, and many other functions.

Pros

Since it is now an Adobe product, Marketo Engage 'plays nice' in the Adobe ecosystem. Since my company is an 'Adobe shop,' Marketo integrates well with AEM and our other platforms. The tool itself has a clean and well-designed UI, which is especially helpful given the breadth of features and functionality it packs in since everything is easy to find.

Cons

The platform can be fairly slow at times, which becomes frustrating. I notice this most when I am using the campaign creation areas of the platform. And although the UI is well laid-out, it can get a bit cluttered when using multiple modules at once.

NF
AvatarImg

Nick F.

Marketing and Advertising, 201-500 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

VP, HR & Talent Acquisition

Reviewed 4 years ago

My marketing teams really felt the product meshed well with Salesforce.com

Pros

We used this product while with a previous firm and the tool is the industry standard solution for marketing email campaign integration.

Cons

The product is pretty pricey and takes some fairly technical chops to administer but is rock solid in it's design and effectiveness.

SS
AvatarImg

Sadhan S.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Best Marketing Automation Platform

Reviewed 2 years ago

Till now I am using this platform very smoothly.

Pros

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

Cons

I didn't find till date any cons about their platform.

CV
AvatarImg

Crystal V.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Want to see proven ROI with a marketing automation system?

Reviewed 6 years ago
Pros

- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

Cons

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

DP
AvatarImg

Dan P.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo: The Platform for Next Level Marketing

Reviewed 6 years ago
Pros

Marketo offers a robust platform to manage, track and report all Marketing programs and campaign from unknown leads all the way through the sales process.

Cons

The only thing that could be improved is the ease of creating and pulling simple reports. If munchkin was able to work similar to the larger BI platforms i wouldn't need any other applications.

FH
AvatarImg

Ferdinand H.

Real Estate, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo provides important leads for our campaign

Reviewed 6 years ago

Marketo is easy for use. Campaign is generated via integration to our Salesforce platform. We would like to see more what Marketo can perform in the near future.

Pros

No pros were added to this review

Cons

No cons were added to this review

JL
AvatarImg

Julie L.

Automotive, 51-200 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Marketo Engage logo

Marketo Engage

Alright analytics

Reviewed 4 years ago
Pros

If you are looking for basic analytics, then Marketo could be a good option. It is very easy to use. Adobe is also planning to acquire Marketo. I’ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.

Cons

Unfortunately, the analytics is one of the things I like least about Marketo. They have a lot of other great features which does help make up to for.

NK
AvatarImg

Nilesh K.

Primary/Secondary Education, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

It makes marketing fun!

Reviewed 5 years ago
Pros

Marketo is easy to use, quick to setup and an all around amazing tool. It does everything my company needs. The interface is very easy to use even when setting up complex programs. There is a logic to how you go about things that follow the flow of most campaign design processes while helping ensure that you are covering all aspects of the campaign needed.

Cons

There is a bit of a learning curve for users as well as administrators. There are plenty of resources online to help but one should not expect to load Marketo into your process and immediately log in and start building out complex programs.

KG
AvatarImg

Kaitlyn G.

Information Technology and Services, 5,001-10,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Market with Marketo

Reviewed 4 months ago
Pros

at okta, we use marketing engage for campaign management as well as email/social media marketing on a daily basis. it’s great and seamless! integrates with salesforce

Cons

wish there were more integrations with other saas applications

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Education Management, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Strong Email Marketing Tool

Reviewed 2 months ago
Pros

Marketo has a lot of powerful features and tools for managing email marketing campaigns by segment and audience, with a powerful reporting infrastructure to measure campaign performance.

Cons

Marketo does leave a bit to be desired from a full integrated solution perspective and pushing engagement data into a CRM to support Sales team efforts.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Good for Marketing Automation

Reviewed 4 months ago
Pros

If you regularly work with any Adobe program, Marketo is your marketing automation tool. Very complete and useful.

Cons

It may be that if you have never worked with any tool related to Adobe, it will cost you a bit to get started initially, but it will be a matter of days.

CM
AvatarImg

Christian M.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo is the best Marketing Automation tool that I have use

Reviewed 5 years ago
Pros

-Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything

Cons

-Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Food & Beverages, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

OMG! Best Software for Email Automation

Reviewed 3 months ago

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

AR
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Anonymous Reviewer

Verified reviewer

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo Engage

Marketing Automation With Marketo

Reviewed 5 years ago

Drive innovation Enhance decision making Improve business process outcomes

Pros

Marketo is a great tool for providing a personalized engagement experience for customers in B2B or B2C space. The platform provides advanced features for lead management, nurturing, scoring and campaign management.

Cons

The user experience for system administrators to configure workflows could be improved by providing advanced wizards.

LM
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Lindsay M.

Management Consulting, 201-500 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

Marketo Helps Streamline and Simplify Digital Marketing Activities

Reviewed 4 years ago

Overall, Marketo has proven valuable for streamlining online and email-based marketing activities.

Pros

Marketo has been helpful in providing a single, one-stop shop for our marketing database of contacts, email campaign management, social media management, etc. The platform is very user friendly.

Cons

I was hoping with Marketo, determining the ROI of marketing efforts would be automated, but it's still somewhat of a manual process. Marketing ROI is something that's difficult to determine with such a long close process in B2B marketing, so I don't fault the software itself.

SS
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Steve S.

Electrical/Electronic Manufacturing, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Adobe Campaign

Run Away -- Fast. Adobe Campaign is one headache after another!

Reviewed 5 years ago

Go with another tool!

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

AR
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Anonymous Reviewer

Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Adobe Campaign

This is great for all skill levels

Reviewed 4 years ago

I have been able to successfully launch a number of highly targeted and multi faceted email campaigns. I have found the process of learning the program and making the most of its many features a bit time consuming at first, but after a while I'm able to better understand all that it has to offer.

Pros

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Cons

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.