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Marketo Engage vs Albacross Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Albacross is a web analytics solution which offers webpage visitor tracking, revenue information, email reports, page-by-page details, and more

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

89

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

255

255

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

62

37

3

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Easy to use software that gives you great reporting and lead generation functionality all at a great price. When I have used the online support, they have been really helpful too.
This is a great tool if you can invest some time for analysis. It gives useful data and our sales team appreciates it.
Albacross let's you gain insight into your website's visitors activity and behavior, and ultimately their identity. For b2b and b2c focused businesses this is great.

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

Sometimes updates have lost tagged visitors and need to go back through all website visitors to check them out.
Some contacts shown at Google Analytics do not have a counterpart in Albacross. Though I know there is a reason for that, it still looks a bit weird.
How buggy and wrong data is. How few og the actual visitors it can actually map to a company.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features84
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing Managment
  • Sales Automation
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • Total features22
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing Managment
  • Sales Automation
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations432
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations5
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Marketo Engage vs. Albacross

See how Marketo Engage and Albacross stack up against each other by comparing features, pricing, ratings, integrations, security & more.