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Marketo Engage vs ClickFunnels Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$97/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

253

255

68

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

317

73

26

7

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

This is a great resource for creating great landing pages for an ad. It is easy to create and can help with great conversions.
Overall, I loved the platform and great value for very little cost compared. Will highly recommend and will use again.
The benefit, is that while I am still gaining traction online, I can "look" like the best of them, easily.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

This is a terrible, terrible concern. Due to the system being unreliable, the pages can snap and not load properly for hours on end, sometimes even longer.
Customer service is horrid and you should expect to wait for days. They are a SOFTWARE company that requires 10 day notice on cancellation and just finding the access to cancel the platform.
Backpack and actionetics are suffering and lacking. Customer support is also pretty bad now.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Affiliate Management
  • Auto-Responders
  • Behavior Tracking
  • Business Analysis
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Direct Mail Management
  • Drag & Drop Interface
  • Drip Marketing
  • ERP Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Interactive Content
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • Promotions Management
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Text Editing
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features49
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Affiliate Management
  • Auto-Responders
  • Behavior Tracking
  • Business Analysis
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Direct Mail Management
  • Drag & Drop Interface
  • Drip Marketing
  • ERP Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Interactive Content
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • Promotions Management
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • Sales Reporting
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Text Editing
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations410
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations52
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. ClickFunnels

See how Marketo Engage and ClickFunnels stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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