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Marketo Engage vs ClickFunnels Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

97

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

624

5

4

3

2

1

276

261

74

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

586

5

4

3

2

1

424

102

40

10

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.
The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.
Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.
After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.
Something changed though, and now it's probably some of the worst customer support of any software company I work with.
  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Target Account Identification
  • Text Editing
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features48
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Tagging
  • Target Account Identification
  • Text Editing
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations488
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations76
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

ES
AvatarImg

Ed S.

Marketing and Advertising, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ClickFunnels logo

ClickFunnels

Clickfunnels is the best online funnel builder on the market

Reviewed 7 months ago

Clickfunnels has been a massive asset in my business generating and converting leads into deals

Pros

The ability to build multi-step optin funnels and integrate with Hubspot and Activecampaign is a perfect combination

Cons

It doesn't integrate natively to some of the enterprise solutions like Marketo

Vendor response

Hey, Ed! thanks so much for this awesome review!

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ClickFunnels logo

ClickFunnels

Clickfunnels is an amazing email marketing tool

Reviewed 4 years ago

We wanted to leverage our customer database and be able to send out blast emails and re-engage current prospects as well as attract new leads through advertising campaigns. Clickfunnels was the perfect solution.

Pros

It is remarkably well thought out in terms of creating an entire email marketing campaign.

Cons

There are a lot of moving parts to get used to and there are a lot of upsells too.

BL
AvatarImg

Bryan L.

Civic & Social Organization, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ClickFunnels logo

ClickFunnels

So many wonders

Reviewed 2 years ago

I joined the two comma club to expedite my training to maximize the resource opportunity to not only be getting the best training on how to use the software but the direct access to the content. After the Live event, it is much easier to approach all the mechanisms.

Pros

When looking for solutions to automate the sales of my books for establishing the membership of multiplatform community projects, so that there is a fully rounded platform that can handle both the business development for myself and helping those in the community through the entrepreneurial ventures. While providing a source of funding to engage the Academy in the fullest possible way.

Cons

In the beginning, some of the project pieces are a bit difficult to find.

CB
AvatarImg

Chrissy B.

Professional Training & Coaching, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ClickFunnels logo

ClickFunnels

Review or Recommend are not Words That Describe

Reviewed 4 years ago

I remember waking up to get ready to go put in yet another awful 12 -14 hour day. It was another morning of me pumping myself up and saying, I know I can do this. But, three weeks into my car sales career, I had sold nothing and the manager was literally making the tenured salesman outrun me to get to the customer on the lot. I was mortified and embarrassed and wondering how I was ever going to learn...

Pros

I haven't met a piece of it I don't LOVE

Cons

I can't make enough funnels in an 8 hour day. I'm obessed.