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Marketo Engage vs Customer.io Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Customer.io is a customer engagement platform for sending automated emails, push notifications, text messages, and more to...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

150

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

610

5

4

3

2

1

267

258

72

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.7

31

5

4

3

2

1

22

8

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

I have had an excellent customer experience, thanks to it I keep up to date the list of clients I work with, communicate with them through personalized messages and thus be able to meet our customers.
Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers.
An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

The only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.
The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
There are not many customization options. It is also limited to users that has large customer bases.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features101
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features80
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations464
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations148
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Customer.io logo

Customer.io

Top Email and Push automation software

Reviewed 3 years ago

Overall great email and push notification automation software, that constantly develops.

Pros

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Cons

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.