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Marketo Engage vs Customer.io Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

100

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

684

5

4

3

2

1

307

286

78

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.7

77

5

4

3

2

1

58

17

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful.
We use it daily to reach our audience and drive engagment. It's been an important piece of software tied to our growth.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
The data functions and the somehow difficult interface of campaigns and flow-building.
There are not many customization options. It is also limited to users that has large customer bases.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features166
  • AB Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Activity Management
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Workflow Management
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features93
  • AB Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Activity Management
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Workflow Management
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations523
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations168
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

SW
AvatarImg

Sebastian W.

Insurance, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Customer.io logo

Customer.io

Top Email and Push automation software

Reviewed 5 years ago

Overall great email and push notification automation software, that constantly develops.

Pros

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Cons

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.

AR
AvatarImg

Verified reviewer

Computer Software, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Customer.io logo

Customer.io

This is my main email platform now

Reviewed 9 months ago
Pros

Customer.io is an excellent email marketing platform. I made the switch from a lesser-known (and cheaper) platform that I had been using for a few years. I can clearly see the difference now, and I'm happy to pay more for the ability to engage my customers more effectively and access a wider range of marketing features, all in one place.

Cons

Customer.io is not yet the ideal platform for my projects. One limitation, for instance, is its restricted template language.It also lacks the ability to filter and count incoming events and dynamically insert these values into emails.