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Marketo Engage vs Drift Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

256

254

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

105

37

8

3

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

LC

Louis C.

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

MD Masoom R.

Pros

They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.

JM

John M.

The option to also use converstional pages is awesome and integrating those into ABM programs has been exciting.

AR

Anonymous Reviewer

We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

GS

Guru S.

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Dylan C.

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

PR

Praveen R.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Cons

Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT.

OM

Olivier M.

For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused.

Darien C.

Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

Nick S.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review7 days ago

Key features

  • Total features84
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Behavior Analytics
  • Behavior Tracking
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat Transcript
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Code-free Development
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Desktop Notifications
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Developers
  • Forms Management
  • Geotargeting
  • Group Messaging
  • Human Handover
  • Intent Recognition
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Location-Based Marketing
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Natural Language Processing
  • Natural Language Search
  • Offline Form
  • One-to-One Messaging
  • Online Booking
  • Online Forms
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-Configured Bot
  • Preview Functionality
  • Prioritization
  • Proactive Chat
  • Product Recommendations
  • Prospecting Tools
  • Push Notifications
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real-time Consumer-facing Chat
  • Real-time Conversations
  • Real-time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Routing
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Scheduling
  • Screen Sharing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Speech Recognition
  • Speech Synthesis
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Transcripts/Chat History
  • Transfers/Routing
  • Video Chat
  • Video Conferencing
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features141
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Behavior Analytics
  • Behavior Tracking
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat Transcript
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Code-free Development
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Desktop Notifications
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Developers
  • Forms Management
  • Geotargeting
  • Group Messaging
  • Human Handover
  • Intent Recognition
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Location-Based Marketing
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Natural Language Processing
  • Natural Language Search
  • Offline Form
  • One-to-One Messaging
  • Online Booking
  • Online Forms
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Pre-Configured Bot
  • Preview Functionality
  • Prioritization
  • Proactive Chat
  • Product Recommendations
  • Prospecting Tools
  • Push Notifications
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real-time Consumer-facing Chat
  • Real-time Conversations
  • Real-time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Routing
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Scheduling
  • Screen Sharing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Speech Recognition
  • Speech Synthesis
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Transcripts/Chat History
  • Transfers/Routing
  • Video Chat
  • Video Conferencing
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations443
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations83
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier