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Marketo Engage vs Constant Contact Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$20/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

253

255

68

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

857

623

226

32

24

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

Whenever I have a question, the techs are so helpful and can direct me to exactly what I need. I also love that it can be integrated with Donor Perfect.
The ability to reach all our customers with minimal effort has been fantastic. It is straight forward and it pretty easy to use for everyone in our company.
Constant Contact is awesome to use for one of my university's clubs. It helps us sent visually appealing emails to try to spread the word about our organization and our mission.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

That can be time-consuming. Also, some clients report having an issue finding the emails that come from Constant Contact, because the emails end up in spam folders or with warning messages attached.
Then the prices kept going up while service went down. And then when I need to cancel, no way to do it online, which is a sure sign of either an unethical or a desperate company.
I don't like the loss of some features in the 3rd gen. Getting rid of the html editor was a mistake, we used that regularly to manipulate text styles and colors.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Anti Spam
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Business Analysis
  • CAN SPAM Compliance
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Collection
  • Follow-up Scheduling
  • Heatmap
  • Image Library
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mailing List Management
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Rich Text Editor
  • SEO Management
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features62
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Anti Spam
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Business Analysis
  • CAN SPAM Compliance
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Collection
  • Follow-up Scheduling
  • Heatmap
  • Image Library
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mailing List Management
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Rich Text Editor
  • SEO Management
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations410
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations444
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. Constant Contact

See how Marketo Engage and Constant Contact stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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