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Marketo Engage vs Constant Contact Comparison

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Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Screenshots

Pricing

Starting from

No info available

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

Starting from

$20/mo.month

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

User reviews

4.2

(589)

253

255

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

4.3

(1,762)

857

623

226

Value for money

Ease of use

Features

Customer support

92%

would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

Whenever I have a question, the techs are so helpful and can direct me to exactly what I need. I also love that it can be integrated with Donor Perfect.

The ability to reach all our customers with minimal effort has been fantastic. It is straight forward and it pretty easy to use for everyone in our company.

Constant Contact is awesome to use for one of my university's clubs. It helps us sent visually appealing emails to try to spread the word about our organization and our mission.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

That can be time-consuming. Also, some clients report having an issue finding the emails that come from Constant Contact, because the emails end up in spam folders or with warning messages attached.

Then the prices kept going up while service went down. And then when I need to cancel, no way to do it online, which is a sure sign of either an unethical or a desperate company.

I don't like the loss of some features in the 3rd gen. Getting rid of the html editor was a mistake, we used that regularly to manipulate text styles and colors.

Vendor responds to reviews

Last review12 days ago

view all reviewsview reviews

Vendor responds to reviews

Last review5 days ago

view all reviewsview reviews

Key features

Total features64

A/B Testing
API
Activity Dashboard
Activity Tracking
Advertising Management
Anti Spam
Auto-Responders
Automated Scheduling
Behavior Tracking
Business Analysis

CAN SPAM Compliance
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Client Management
Collaboration Tools
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Credit Card Processing
Custom Fields
Custom Forms
Custom Landing Pages
Customer Experience Management
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Dashboard Creation
Data Import
Data Import/Export
Data Mapping
Data Visualization
Delivery Tracking
Demographic Data Collection
Design Management
Discount Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Scheduling
Event Ticketing
Event Triggered Actions
Feedback Collection
Follow-up Scheduling
Heatmap
Image Library
Landing Page Templates
Lead Management
Lead Nurturing
Location Tracking
Mailing List Management
Mobile Integration
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Newsletter Management
Performance Reports
Pipeline Management
Preview Functionality
Prioritizing
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Reporting & Statistics
Rich Text Editor
SEO Management
SMS Marketing Managment
Social Advertising
Social Media Integration
Social Network Marketing
Social Performance Management
Subscription Management
Surveys & Feedback
Tagging
Template Management
Third Party Integration
Visitor Management
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Management
Workflow Management

View all featuresView details

Total features62

A/B Testing
API
Activity Dashboard
Activity Tracking
Advertising Management
Anti Spam
Auto-Responders
Automated Scheduling
Behavior Tracking
Business Analysis

CAN SPAM Compliance
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Client Management
Collaboration Tools
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Credit Card Processing
Custom Fields
Custom Forms
Custom Landing Pages
Customer Experience Management
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Dashboard Creation
Data Import
Data Import/Export
Data Mapping
Data Visualization
Delivery Tracking
Demographic Data Collection
Design Management
Discount Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Scheduling
Event Ticketing
Event Triggered Actions
Feedback Collection
Follow-up Scheduling
Heatmap
Image Library
Landing Page Templates
Lead Management
Lead Nurturing
Location Tracking
Mailing List Management
Mobile Integration
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Newsletter Management
Performance Reports
Pipeline Management
Preview Functionality
Prioritizing
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Reporting & Statistics
Rich Text Editor
SEO Management
SMS Marketing Managment
Social Advertising
Social Media Integration
Social Network Marketing
Social Performance Management
Subscription Management
Surveys & Feedback
Tagging
Template Management
Third Party Integration
Visitor Management
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Integration
Website Management
Workflow Management

View all featuresView details

Integrations

Total integrations410

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Total integrations444

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Security

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

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Marketo Engage vs. Constant Contact

See how Marketo Engage and Constant Contact stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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