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Marketo Engage vs Constant Contact Comparison
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Overview
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...
Video & Screenshots
Pricing
Starting from
895
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
9.99
/user
Per month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.3
1.9K
5
4
3
2
1
972
685
246
35
31
- Value for money
- Ease of use
- Features
- Customer support
Pros
AR
Anonymous Reviewer
LC
Louis C.
MD Masoom R.
Pros
Kelly P.
CG
Cydnie G.
AK
Alysha K.
Cons
PR
Praveen R.
Dylan C.
LB
Lew B.
Cons
DS
Dawn S.
DS
Danielle S.
Kali C.
Key features
- Total features100
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Audience Targeting
- Auto Update
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Cataloging/Categorization
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- For Sales Teams/Organizations
- For Small Businesses
- Image Library
- Interaction Tracking
- Inventory Management
- Kitting
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Mobile Survey
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Order Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Preview Functionality
- Prioritization
- Promotions Management
- Prospecting Tools
- Publishing Options
- Question Branching
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Segmentation
- Shipping Management
- Shopping Cart
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Surveys & Feedback
- Tagging
- Target Account Identification
- Team Management
- Template Management
- Templates
- Third Party Integrations
- URL Customization
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Workflow Management
- Total features117
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Audience Targeting
- Auto Update
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Cataloging/Categorization
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- For Sales Teams/Organizations
- For Small Businesses
- Image Library
- Interaction Tracking
- Inventory Management
- Kitting
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Mobile Survey
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Order Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Preview Functionality
- Prioritization
- Promotions Management
- Prospecting Tools
- Publishing Options
- Question Branching
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Segmentation
- Shipping Management
- Shopping Cart
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Surveys & Feedback
- Tagging
- Target Account Identification
- Team Management
- Template Management
- Templates
- Third Party Integrations
- URL Customization
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Workflow Management
Integrations
Alternatives
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User reviews that mention these apps
Julia T.
Law Practice, 201-500 employees
Used other for 1-2 years
Review source
Share this review:
Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
Bryce B.
Computer Software, 501-1,000 employees
Used daily for 1-2 years
Review source
Share this review:
Marketo has done a great job over the past few years expanding and improving upon their product offerings.
It provides analytic insights on every contact and pulls from many different sources.
Nothing
izak s.
Verified reviewer
Computer Software, 1-10 employees
Used daily for 6-12 months
Review source
Share this review:
this crm is great, now i'm not missing any lead, its provide the option to contact any old lead
it is really great system that solves tha issue of saving leads and leads info
Ramin (Remi) S.
Verified reviewer
Retail, 11-50 employees
Used daily for less than 6 months
Review source
Share this review:
Overall, it is a very easy tool that our marketing team both internally and externally has taken on with high confidence!
Such a great tool to that is easy for anyone to learn. Easy flows for all marketing execution when it comes to email, social and contact management. All of our partners love it so far!
Reporting so far is not too telling based off what we see from both the internal team as well as reported by our partners.
Jens G.
Building Materials, 11-50 employees
Used weekly for less than 6 months
Review source
Share this review:
This is not a tool you should implement when you have a small team. Instead use the software when you have a bigger team and can invest in time and money to make the tool work for you. If your company is big enough and you can allocate the rescourses then Marketo is really a powerfull tool.
What I like most about this software is that it provides an overview of a contact and that you can make many differrent workflows. Out-of-the-box you have lots of tools and controlls at your disposal
The software is not very easy to use, you need to setup lots of things. You must not underestimate the time, energy and money you need for the tool to work. When compairing to Mailchimp they have lots of stuf ready to use, with Marketo you need to setup this on your own. This gives flexibility and power to the user, but its also time consuming.
Anonymous Reviewer
Verified reviewer
Management Consulting, 1,001-5,000 employees
Used other for 6-12 months
Review source
Share this review:
Drag and drop features makes Marketo very easy to use. Integration with social media tools like Facebook and CRM tools like SalesForce make it particularly great.
No free trial and you need to contact them for a customised quote. This makes it difficult for smaller businesses that are looking to find a proof of concept before investing in a tool like Marketo.
ken B.
Review source
Share this review:
We have customized Marketo to help customers contact us and have leads go to our sales team. We are very happy with the support, and the product has more features than our previous tool Sliverpop
No pros were added to this review
No cons were added to this review
Daniel B.
Verified reviewer
Sporting Goods, 51-200 employees
Used weekly for less than 6 months
Review source