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Marketo Engage vs Freshworks CRM Comparison
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Marketo Engage
4.2
80pts
Freshworks CRM
4.6
97pts
Overview
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
A complete CRM for high-velocity sales teams with integrated phone and email, user behavior tracking and lead scoring
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
/
No info available
/- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$29/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.2
5
4
3
2
1
253
255
68
8
5
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this app4.6
5
4
3
2
1
348
108
17
4
7
- Value for money
- Ease of use
- Features
- Customer support
96%
would recommend this appPros
Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
Pros
With freshsales the user will know more tools to evaluate potential customers. Freshsales has an excellent communication, which we highly recommend to handle sales opportunities.
Freshsales has been a great tool to gain visibility into my lead flow and deal pipeline. The software is easy to learn, has excellent deal visibility and a great reports module.
We have amazing customer service and FreshSales helps us do so. The notes, the deals, the appointments we can set, is all helpful tools to keep our business on track.
Cons
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.
Cons
The opt-out option for mail receivers automatcally renders that client as unqualified and will not be disturbed by mistake anymore.
Worst still, I have to follow up on the ticket since the support never proactively tells you the status of your ticket. Never opt for Freshsales! what a rip off and time waste.
I got someone to pay for a year and they only pay me for a month at a time. I was told because they could cancel but the subscription is nonrefundable.
Key features
- Total features64
- A/B Testing
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Advertising Management
- Appointment Management
- Automated Sales
- Automatic Notifications
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Calendar Sync with Google
- Call Recording
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat
- Click Tracking
- Collaboration Tools
- Configurable Workflow
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Drag & Drop Interface
- Drip Marketing
- Duplicate Detection
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Calendar
- Event Logs
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Forecasting
- History Tracking
- Inbox Management
- Landing Page Templates
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Scoring
- Location Tracking
- Mobile Integration
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Opportunity Management
- Performance Reports
- Permission Management
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Prioritizing
- Project Notes
- Project Tracking
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Role-Based Permissions
- SEO Management
- SMS Marketing Managment
- Sales Analytics
- Sales Forecasting
- Sales Reporting
- Sales Tracking
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Status Tracking
- Summary Reports
- Third Party Integration
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Integration
- Workflow Management
- Total features70
- A/B Testing
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Advertising Management
- Appointment Management
- Automated Sales
- Automatic Notifications
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Calendar Sync with Google
- Call Recording
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat
- Click Tracking
- Collaboration Tools
- Configurable Workflow
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Drag & Drop Interface
- Drip Marketing
- Duplicate Detection
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Calendar
- Event Logs
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Forecasting
- History Tracking
- Inbox Management
- Landing Page Templates
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Scoring
- Location Tracking
- Mobile Integration
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Opportunity Management
- Performance Reports
- Permission Management
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Prioritizing
- Project Notes
- Project Tracking
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Role-Based Permissions
- SEO Management
- SMS Marketing Managment
- Sales Analytics
- Sales Forecasting
- Sales Reporting
- Sales Tracking
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Status Tracking
- Summary Reports
- Third Party Integration
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Integration
- Workflow Management
Integrations
- Total integrations410
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations69
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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Marketo Engage vs. Freshworks CRM
See how Marketo Engage and Freshworks CRM stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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