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Marketo Engage vs Hippo Video Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Hippo Video is a cloud-based video management solution which includes tools for webcam, audio, and screen recording, video...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

19

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

700

5

4

3

2

1

316

293

78

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.5

98

5

4

3

2

1

59

31

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Hats off Hippo video for this amazing product and I am sure they will keep integrating new awesome features in the future.
It has an excellent integration with other platforms like YouTube or facebook. It is very easy to use, with just a few touches you can create very good videos with your cell phone.
A great tool to send videos to prospects and scale the outreach without compromising the quality.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

The tool is still very unstable and the chrome extension always crashes the browser. There's no windows 10 app as available in the loom.
I was disappointed that I Hippo Video could not interface with my desktop version of Outlook 365, but I bought the software anyway.
Hippo Video has some trouble with the extension for web browsers.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features164
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Agent Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Brand Overlay
  • Bulk Uploading
  • CAN-SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client/Property Matching
  • Closed Captions
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Activity Monitoring
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • File Sharing
  • File Transfer
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • Gamification
  • Image Library
  • Interaction Tracking
  • Keyword Rank Tracking
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Screen Support
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Privacy Options
  • Property Management
  • Prospecting Tools
  • ROI Tracking
  • Rapid Creation
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reminders
  • Remote Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Source Tracking
  • Status Tracking
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Templates
  • Text Overlay
  • Text to Video
  • Third-Party Integrations
  • Time Zone Tracking
  • Trend Analysis
  • Video Archiving
  • Video Capture
  • Video Chat
  • Video Creation
  • Video Editing
  • Video Management
  • Video Streaming
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Voice-Over/Audio
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features68
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Agent Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Brand Overlay
  • Bulk Uploading
  • CAN-SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client/Property Matching
  • Closed Captions
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Activity Monitoring
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • File Sharing
  • File Transfer
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • Gamification
  • Image Library
  • Interaction Tracking
  • Keyword Rank Tracking
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Screen Support
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Privacy Options
  • Property Management
  • Prospecting Tools
  • ROI Tracking
  • Rapid Creation
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reminders
  • Remote Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Source Tracking
  • Status Tracking
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Templates
  • Text Overlay
  • Text to Video
  • Third-Party Integrations
  • Time Zone Tracking
  • Trend Analysis
  • Video Archiving
  • Video Capture
  • Video Chat
  • Video Creation
  • Video Editing
  • Video Management
  • Video Streaming
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Voice-Over/Audio
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations529
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations9
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Dylan C.

Entertainment, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Great/intuitive automation software, but hard to use

Reviewed 5 years ago
Pros

The ability to create multiple assets within the systems such as landing pages, forms, email marketing campaigns including drips. Within each of those, you are able to get powerful insights back.

Cons

The support is difficult and can be hard to reach. If you do reach them, you either have to wait for a video conference to get in depth help. Also, they can't get into your instance to help.

ES
AvatarImg

Ed S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Reviewed 2 years ago

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!