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Marketo Engage vs Hootsuite Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

257

254

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

1,413

1,025

287

44

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

MD Masoom R.

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

LC

Louis C.

Pros

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Anthony J.

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

MS

Maggie S.

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Laura L.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

PR

Praveen R.

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Dylan C.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

CS

Claire S.

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

MH

Michelamonè H.

It may be user error, but it has proved an inconvenience at times.

TH

Tricia H.

  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features81
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Prioritization
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SMS Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Source Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features134
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Prioritization
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SMS Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Source Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations451
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations163
  • BigCommerce
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier